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Technology in marketing
1. Technology in Marketing
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2. Background
Technology has revolutionized the way
people go about their everyday
activities.
Business has been one key sector
that has embraced the use of modern
technology.
One essential aspect of business in
which technology plays a vital role is
marketing.
The extensive reach and potential of
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technology’s platforms is critical for
3. Use of Technology in
Marketing
Allows access to a world of users for
marketing to exploit in building and using
a competitive advantage.
Allows the organization to enhance its
brand name, because it strengthens the
visibility of its brands and products.
Innovations and developments have led
to the operation of vital and efficient
platforms in marketing,
Examples: social networking sites
Tweeter and Face Book.
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4. Importance of Technology in
Marketing
Allows marketing the opportunity to utilize
other platforms efficient in product
promotion.
Include platforms on which manufacturers
can post regular updates about their
products and view customers’ feedback
and discussions about them.
Platforms are essential in enhancing the
exposure of an organization and its brand
and products.
Factors make technology an essential tool
in marketing and organizations’ bids to
enhance competitive advantages.
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