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Technology Entrepreneurship Venture Lab 2012




from "Version control system for
laws" (BAD idea)

to "Laws commenting and crowd
petitions system" (GOOD idea)


                                                   Oleg Chumakov
                                                   Mikhail Firsanov
                                                    Russia, Moscow
INITIAL BAD IDEA: "Version control
system for laws" by Csaba Hoch
Value Propositions
                                       Channels
- Possible modifications of laws are
                                       Direct delivery
easier to review
- The laws are more transparent
                                       Revenue Streams
                                       - Open source software
Customer Segments
                                       - Charging for new features
- Parliaments
                                       - Charging for support
- Ministries
                                       - Trainings

Customer Relationships
                                       Key Partnership
- Convince some insiders
                                       Some helpful MPs
- Direct marketing
- Showcasing existing customers
                                       Other parts of model are not critical
- Provide excellent materials,
                                       in this case...
training and support
INITIAL BAD IDEA: why it's BAD?
1.   Indeed all possible modifications of laws (value
     proposition) are already known by ministries and
     parliaments (customer segments). They are developed
     by themselves or with political parties

2.   Possible insiders (customer relationships) are very
     close to ministries and parliaments (customer
     segments). Why they cant communicate without
     proposed system?

3.   Open source software, trainings and charging for new
     features (revenue streams) are not corresponding with
     this business model. Event it would be right in its base.
How to turn bad idea to good one?
The better way is to change value proposition - from not
needed to in demand.

Our suggesion is to make possibility for laws
commenting and petitions (on changing of its parts) to
crowd.

This value proposition is needed by ministries, parliaments,
political parties, journalsts, lawyers as base for current
work. As for people - this value proposition is needed by
them for changing currents laws and help political system
to go forward.
GOOD IDEA: "Laws commenting and
crowd petitions system"
Value Propositions
 ● Everyone can publish improvement idea or comment
   right into one of laws text (from full base)
 ● Everyone can vote and comment existing laws and
   other people ideas.
 ● Legislature can see what people really think about laws
   and what parts of laws are need to be renewed

Customer Segments
 ● All internet active country population
 ● Legislature
● Executivies
GOOD IDEA: "Laws commenting and
crowd petitions system"
Customer Relationships
 ● For people - traffic generation, flex notifications, ranking
   inside service and other social mechanics
 ● For ministries, parliaments, political parties, journalsts,
   lawyers - regular free whitepapers direct contacts and
   sales

Channels
 ● Web-service
 ● E-mail newsletters
GOOD IDEA: "Laws commenting and
crowd petitions system"
Key Activities
 ● Refreshing laws base
 ● Curation
 ● Analytics
 ● Sales and Marketing

Key Resources
 ● Development, hardware and software
 ● People (curation, analytics, marketing, sales)
 ● Initial financing
GOOD IDEA: "Laws commenting and
crowd petitions system"
Key Partnership
 ● Laws base providers

Cost Structure
 ● Development
 ● Marketing
 ● Sales

Revenue Streams
 ● Premium accounts with flex notifications and trends
   analytics system (to ministries, parliaments, political
   parties, journalsts, lawyers)
IS IDEA GOOD ENOUGH NOW?
             :)


for discussion and comments, please, contact the team:
                             Oleg Chumakov (Russia, Moscow)
                          http://www.facebook.com/zulmanOlolo
                              olegchumakovzulman@gmail.com

                           Mikhail Firsanov (Russia, Moscow)
                           http://www.facebook.com/mfirsanov

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Technology Entrepreneurship Venture-Lab 2012:Version control system for laws

  • 1. Technology Entrepreneurship Venture Lab 2012 from "Version control system for laws" (BAD idea) to "Laws commenting and crowd petitions system" (GOOD idea) Oleg Chumakov Mikhail Firsanov Russia, Moscow
  • 2. INITIAL BAD IDEA: "Version control system for laws" by Csaba Hoch Value Propositions Channels - Possible modifications of laws are Direct delivery easier to review - The laws are more transparent Revenue Streams - Open source software Customer Segments - Charging for new features - Parliaments - Charging for support - Ministries - Trainings Customer Relationships Key Partnership - Convince some insiders Some helpful MPs - Direct marketing - Showcasing existing customers Other parts of model are not critical - Provide excellent materials, in this case... training and support
  • 3. INITIAL BAD IDEA: why it's BAD? 1. Indeed all possible modifications of laws (value proposition) are already known by ministries and parliaments (customer segments). They are developed by themselves or with political parties 2. Possible insiders (customer relationships) are very close to ministries and parliaments (customer segments). Why they cant communicate without proposed system? 3. Open source software, trainings and charging for new features (revenue streams) are not corresponding with this business model. Event it would be right in its base.
  • 4. How to turn bad idea to good one? The better way is to change value proposition - from not needed to in demand. Our suggesion is to make possibility for laws commenting and petitions (on changing of its parts) to crowd. This value proposition is needed by ministries, parliaments, political parties, journalsts, lawyers as base for current work. As for people - this value proposition is needed by them for changing currents laws and help political system to go forward.
  • 5. GOOD IDEA: "Laws commenting and crowd petitions system" Value Propositions ● Everyone can publish improvement idea or comment right into one of laws text (from full base) ● Everyone can vote and comment existing laws and other people ideas. ● Legislature can see what people really think about laws and what parts of laws are need to be renewed Customer Segments ● All internet active country population ● Legislature ● Executivies
  • 6. GOOD IDEA: "Laws commenting and crowd petitions system" Customer Relationships ● For people - traffic generation, flex notifications, ranking inside service and other social mechanics ● For ministries, parliaments, political parties, journalsts, lawyers - regular free whitepapers direct contacts and sales Channels ● Web-service ● E-mail newsletters
  • 7. GOOD IDEA: "Laws commenting and crowd petitions system" Key Activities ● Refreshing laws base ● Curation ● Analytics ● Sales and Marketing Key Resources ● Development, hardware and software ● People (curation, analytics, marketing, sales) ● Initial financing
  • 8. GOOD IDEA: "Laws commenting and crowd petitions system" Key Partnership ● Laws base providers Cost Structure ● Development ● Marketing ● Sales Revenue Streams ● Premium accounts with flex notifications and trends analytics system (to ministries, parliaments, political parties, journalsts, lawyers)
  • 9. IS IDEA GOOD ENOUGH NOW? :) for discussion and comments, please, contact the team: Oleg Chumakov (Russia, Moscow) http://www.facebook.com/zulmanOlolo olegchumakovzulman@gmail.com Mikhail Firsanov (Russia, Moscow) http://www.facebook.com/mfirsanov