The document outlines an introduction to technology branding, emphasizing the importance of distinguishing products and companies from competitors through effective marketing strategies. It suggests various tactics such as creating online content, participating in coding contests, joining industry forums, and fostering brand awareness through seminars and interactive media. Additionally, it highlights the need for collaboration with external experts and the use of social media to enhance online presence.

1. T E C H N O L O G Y B R A N D I N G I N T R O D U C T I O N 0 1
IT/ITES
Technology
branding P R E S E N T E D B Y H U M A N A N D E M O T I O N S

2. Branding
Introduction
Branding is a set of marketing and
communication methods that help to
distinguish a company or products from
competitors, aiming to create a lasting
impression in the minds of customers.
T E C H N O L O G Y B R A N D I N G I N T R O D U C T I O N 0 2

3. T E C H N O L O G Y B R A N D I N G
01
Online video course
0 3
Online technical video course
content developed by
Organization with case studies,
create channel in youtube,
vimeo, website etc. This has to
be done in coordination with
external expert

4. 02
blog pages, facebook page
Create various technical blog pages, facebook page for different
technology developed by organization, contribution can be
taken from employee or external experts as well but it would be
developed by organization.
T E C H N O L O G Y B R A N D I N G 0 4

5. T E C H N O L O G Y B R A N D I N G
03
coding contest
0 5
Sponsor or prepare technical
coding contest by any event
management organization and
Tech-platform.
( for fresher and experienced
professional both)

6. 04
member of different forums
Become member of different forums and platforms like
Nasscom, ISTD, CII, Bengal Chamber of commerce, BOPT and
participate in different collaborative work/discussion
e.g : Nascom product conclave, ICT East by CII, Annual Meet of
ISTD with MHRD, BOPT Meet with Nasscom.
T E C H N O L O G Y B R A N D I N G 0 6

7. T E C H N O L O G Y B R A N D I N G
05
seminars, Job fair and
conference
0 7
Participate in different
seminars, Job fair and
conference.
E.g – Randstad HR Summit,
Infocom, Jobfairs by TOI,
Manipal.

8. 06
Create a media coverage
Create a media coverage and tie up with an ad agency and
participate in programmes like CEO speaks, Organise seminars
and webinars of own create an overall brand awareness.
T E C H N O L O G Y B R A N D I N G 0 8

9. T E C H N O L O G Y B R A N D I N G
07
website and
Newsletter
0 9
Create a more interactive
website and Newsletter
focusing on the technical
domains and services offered.

10. T E C H N O L O G Y B R A N D I N G
thank you
1 0
H T T P S : / / H U M A N A N D E M O T I O N S . W O R D P R E S S . C O M /