Some basic methods to show case the technology specialization of an IT company which includes the domain expertise and services offered by the organization
Startups are high-uncertainty environments, so how do you manage a team that needs both flexibility and stability? In this talk Alice will share the approach she has used at Dotmesh to surface the rules of the game while supporting autonomy and minimising overhead. Banners borrows ideas from Scrum, Holacracy and jazz to provide a simple but effective framework for running an organisation.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
Some basic methods to show case the technology specialization of an IT company which includes the domain expertise and services offered by the organization
Startups are high-uncertainty environments, so how do you manage a team that needs both flexibility and stability? In this talk Alice will share the approach she has used at Dotmesh to surface the rules of the game while supporting autonomy and minimising overhead. Banners borrows ideas from Scrum, Holacracy and jazz to provide a simple but effective framework for running an organisation.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
The Corporate Profile for And All.
And All is a media, publishing and content outfit, run by Devangini M Chauhan.
Check us out on facebook: www.facebook.com/studioandall
Our Website: www.studioandall.com
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
Victor Gavronschi, Loopaa's CEO, discussed at MK4IT 2 current (and pressing) matters for the IT industry: the issues of the outsourcing model and the ways of building a strong employer brand, through communication and a good relationship between the Marketing and HR department.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Grow your international software service firmHugo Messer
A workshop in Kharkiv, June 2016 about growing an international software business. We discussed the 'growth cycle' of outsourcing companies and where companies get stuck. We used at different frameworks to help companies get unstuck:
The business model canvas
Value proposition canvas
One page strategic plan
Distributed team canvas
G/O Sales Summit: The New Buying Journey for RetailersGODigitalMarketing
G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
Best Practice To Take Your Digital Content And Brand GlobalSmart Insights
Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.
The Corporate Profile for And All.
And All is a media, publishing and content outfit, run by Devangini M Chauhan.
Check us out on facebook: www.facebook.com/studioandall
Our Website: www.studioandall.com
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
A presentation from London marketing consultancy Pink Mingo:
1. Why content still reigns supreme
2. What works in terms of content tactics and delivery
3. 2017 content trends
4. Examples of good content
Enjoy!
Victor Gavronschi, Loopaa's CEO, discussed at MK4IT 2 current (and pressing) matters for the IT industry: the issues of the outsourcing model and the ways of building a strong employer brand, through communication and a good relationship between the Marketing and HR department.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Grow your international software service firmHugo Messer
A workshop in Kharkiv, June 2016 about growing an international software business. We discussed the 'growth cycle' of outsourcing companies and where companies get stuck. We used at different frameworks to help companies get unstuck:
The business model canvas
Value proposition canvas
One page strategic plan
Distributed team canvas
G/O Sales Summit: The New Buying Journey for RetailersGODigitalMarketing
G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
Best Practice To Take Your Digital Content And Brand GlobalSmart Insights
Join Smartling’s Director of Global Marketing, Annette Obermeier, as she shares best practices to make your content work for you across borders and have your translation budget work overtime.
36. COPENHAGEN 2013
WeDevelop
• Social strategies
• BUZZ generation
• Facebook Apps
• Community
Management
• Games (Advergaming)
• Mobile Apps
• Web development
• Web Apps
• Twitter API
• Instagram
• Pinterest
• Other Social platforms
• E-commerce
• SEO / SEM
• UX
37. COPENHAGEN 2013
Jan Badosa
jbadosa@digitalseed.es
+34 699 94 95 26
Cris Anthony Hodar
chodar@digitalseed.es
+45 30 42 40 00
Contactinformation
Office Spain
Avinguda Diagonal 465
8th Floor
Barcelona
Tel (+34) 93 531 96 61
info@digitalseed.es
www.digitalseed.es
Office Denmark
Store Regnergade 19
2nd Floor
Copenhagen
Tel (+45) 30 42 40 00
info@digitalseed.dk
www.digitalseed.dk