Photoshop is an important tool for creating attractive publications according to the author. It allows for non-destructive editing and has many image effects that can make products look professional. The author also discusses using Pages software to layout their magazine pages in an organized manner. SlideShare is described as an easy way to create slideshows from images or PowerPoints to share on sites like Facebook without needing to write extensive captions. Various fonts and DaFont website are mentioned for finding artistic fonts.