Technical Evangelist Meetup December 2013: Measuring Your Activities

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rodburns

How do you measure your success as an evangelist or in your developer outreach activities? These slides

Technology Business

Measuring your developer
program
Rod Burns
Wireless Industry Partnership
@rodburns
www.wipfactory.com

How do you measure your activities?
Developer Program
•
•
•
•
•
•
•

Registrations
API calls
SDK downloads
Web site visits/views
Revenue
Lead generation
Apps published
www.wipfactory.com

How do you measure your activities?
Developer Program Direct Results

•
•

SDK downloads
Registrations
– Directly linked to new developers

•
•
•

API calls
Web site visits/views
Apps published
– Measurement of developer activity

•

Revenue
– Success of the program bottom line

•

Lead generation
– Success of outreach to target developers

www.wipfactory.com

What about the stuff that leads to direct
results?

Phil Leggetter (Was Pusher now Caplin Systems)
http://www.leggetter.co.uk
www.wipfactory.com

Measuring Evangelist Activities
• Events
– Attended
– Talks
– Workshops

• Online Activity
–
–
–
–
–

Support (Stack Overflow, forums, email)
Blog posts
Developer material (docs, tutorials, webcasts)
GitHub activity (contributions, projects)
Social Media (?)
www.wipfactory.com

How do you measure events?
• Contacts Gathered
– Relevant contacts

• Presentation audience size
– Quality of audience

• Number of attendees
– Quality of attendees

• Social Media mentions
• Concrete leads generated
www.wipfactory.com

How about developer activity during events?
That
Conference

TwilioCon
Europe

TwilioCon U.S
That
Conference
TwilioCon
Europe

TwilioCon U.S

Source: www.devmonitor.io
www.wipfactory.com

The Conference Effect?

WWDC

EclipseCon
Europe

Source: www.devmonitor.io

www.wipfactory.com

What about longer term trends?

Source: www.devmonitor.io

www.wipfactory.com

Competitive Position:
Cross Platform Mobile Tools

Source: www.devmonitor.io

Xamarin – Mono
Titanium – Appcelerator
www.wipfactory.com

Mobile Device Manufacturers
HTC

comScore % Market Share
April 2013

Samsung

GitHub New Projects % Share
April 2013
iPhone

0%

10%

20%

30%

40%

50%

350
300
250

iPhone

200

Samsung

150

HTC
Sony

100

BlackBerry

50

Motorola

0
March

April

May

June

July

GitHub projects mentioning OEMs

www.wipfactory.com

August

Nokia

What do you do?
• What do you use to measure the success of
your outreach and activities?

www.wipfactory.com

David I Evans Data DevRel Conference 2016 Technical Best Practices for a DevRel Program Slide deck I presented at the 2016 Evans Data Developer Relations Conference. This session will focus on a few technical best practices for creating and sustaining a world class developer relations program. David I will cover: 1) developer community site features and infrastructures, 2) technical content generation, 3) developer webinar and communication best practices, 4) global and local evangelism, 5) leveraging and integrating with other developer communities, and 6) knowledge curation and marketing.

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Technical Evangelist Meetup December 2013: Measuring Your Activities

1. Measuring your developer program Rod Burns Wireless Industry Partnership @rodburns www.wipfactory.com

2. How do you measure your activities? Developer Program • • • • • • • Registrations API calls SDK downloads Web site visits/views Revenue Lead generation Apps published www.wipfactory.com

3. How do you measure your activities? Developer Program Direct Results • • SDK downloads Registrations – Directly linked to new developers • • • API calls Web site visits/views Apps published – Measurement of developer activity • Revenue – Success of the program bottom line • Lead generation – Success of outreach to target developers www.wipfactory.com

4. What about the stuff that leads to direct results? Phil Leggetter (Was Pusher now Caplin Systems) http://www.leggetter.co.uk www.wipfactory.com

5. Measuring Evangelist Activities • Events – Attended – Talks – Workshops • Online Activity – – – – – Support (Stack Overflow, forums, email) Blog posts Developer material (docs, tutorials, webcasts) GitHub activity (contributions, projects) Social Media (?) www.wipfactory.com

6. How do you measure events? • Contacts Gathered – Relevant contacts • Presentation audience size – Quality of audience • Number of attendees – Quality of attendees • Social Media mentions • Concrete leads generated www.wipfactory.com

7. How about developer activity during events? That Conference TwilioCon Europe TwilioCon U.S That Conference TwilioCon Europe TwilioCon U.S Source: www.devmonitor.io www.wipfactory.com

8. The Conference Effect? WWDC EclipseCon Europe Source: www.devmonitor.io www.wipfactory.com

9. What about longer term trends? Source: www.devmonitor.io www.wipfactory.com

10. Competitive Position: Cross Platform Mobile Tools Source: www.devmonitor.io Xamarin – Mono Titanium – Appcelerator www.wipfactory.com

11. Mobile Device Manufacturers HTC comScore % Market Share April 2013 Samsung GitHub New Projects % Share April 2013 iPhone 0% 10% 20% 30% 40% 50% 350 300 250 iPhone 200 Samsung 150 HTC Sony 100 BlackBerry 50 Motorola 0 March April May June July GitHub projects mentioning OEMs www.wipfactory.com August Nokia

12. What do you do? • What do you use to measure the success of your outreach and activities? www.wipfactory.com

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