The document outlines the features and development of Piwik, an open-source web analytics platform, emphasizing its growth and mission to compete with Google Analytics. It highlights new features introduced over the past year, such as ecommerce tracking and improved reporting capabilities, while also addressing challenges like limited presence among the largest websites. Future plans include maintaining regular updates, enhancing website localization, and adding innovative functionalities ahead of the anticipated Piwik 2.0 release.

1. Open source Web Analytics

2. About this presentation
Table of contents:
• Introduction
• Piwik Community as of 2011 September
• Screenshots of new Ecommerce Analytics feature
• List of major new features in the last 12 months
• Future of Piwik:
– new features in the works
– other important projects

3. Piwik aims to be an open
source alternative to Google
Analytics

4. Piwik Mission Statement
« To create, as a community,
the leading international open source
web analytics application, providing
access to all functionality through open
components and open APIs. »

5. 4 years ago!
Domain ID:D148633793-LROR
Domain Name:PIWIK.ORG
Created On:18-Jul-2007 17:42:10 UTC

6. Piwik community
• ≃ 150,000 active Piwik servers
• piwik.org: 150,000 monthly visitors
• forums: 20,000 posts
• FB fans: 5k - twitter: 2k
• More than 736,422 downloads
• Piwik Mobile: + 7,000 active users

7. 150,000 Piwik servers
tracking more than 238,176 websites

8. Piwik VS others
• Ranked #12 worldwide
• #2 in Germany and Switzerland!
• #1 self hosted worldwide
• 1.5% marketshare worldwide
• Only Free Software with more
than 0.1% marketshare!

9. Piwik development
• 10 Piwik team members
• Many patches contributed by
other devs
• trac: 2522 tickets, 270 opened
• svn: 5200+ commits

10. Limitations?
• Low presence in biggest 10,000
websites: 0.31%, ranked #40
• How do we improve growth
rate in general (actions in
product, website, marketing,
etc.)?

11. One of the new features of the past year:
Ecommerce
Analytics

12. Tracking Ecommerce
1. Product page views &
Category page views
2. Add to Cart & Items added
to the cart
3. Ecommerce orders & Items
purchased

13. Ecommerce overview

14. Products most
abandoned in cart

15. Visitor log displaying
Ecommerce interactions

16. Ecommerce log

17. Top AOV per keyword

18. Top countries by revenue

19. Products
conversion rates

20. In the last 12 months,
we’ve got a LOT done!

21. New Features in Piwik in the last year (1/3)
• Custom Variables tracking and reporting
• Custom date range reports
• Privacy features: opt out iframe, automatic log deletion,
• piwik.js: first party cookies enabled by default
• piwik.js: asynchronous tracking
• Documented REST Tracking API and php client
• Full Segmentation support in API!
• Significant performance optimizations

22. New Features in Piwik in last 12 months (2/3)
• Ecommerce tracking and reporting
• Beautiful Javascript graphs
• Awesome much improved Visitor Log and Live! widget
• Inline documentation (reports and columns)
• Better campaign tracking and Campaign URL builder
• IPv6 support
• Scheduled HTML reports
• Upload Custom Logo

23. Changes in Piwik in last 12 months (3/3)
• We fixed many small bugs, a few security bugs
(responsibly disclosed), also several devs regularly
contributed UI improvements…
• Many new configuration settings (for advanced users
and specific use cases). These settings are not exposed
in the UI, but documented in the FAQ
http://piwik.org/faq/
• Piwik FAQ now contains 140 questions,
always kept up-to-date!

24. Piwik Mobile: revamped

25. Future projects

26. Maintain regular
release cycle

27. Next steps for Piwik
• Work towards Piwik 2.0
http://piwik.org/roadmap/
• Maintain existing successful processes:
– “no bug” policy
– strong QA & security
– quality support in forums
– new Professional code Security audit?

28. Next steps for Piwik
Piwik.org:
an international
audience

29. Next steps for Piwik
• Build up Piwik.org website localization
– We hope to add 3 more key languages for Piwik:
• Russian
• Chinese
• Spanish
(we will be posting call to translators
on the blog soon)
– Improve & finish existing translations –
German, French, Italian, Greek

30. Next steps for Piwik
• Website Piwik.org redesign for more professional
look, end of 2011

31. Next steps for Piwik
The “new AWStats” project
• webhosts to replace AWStats by Piwik
• python script to parse webserver access
logs and call Piwik tracking API
• project led by French web agency
excellency.fr, Piwik used as log analyzer
already live on 20,000 websites

32. Next steps for Piwik
And of course, we hope to implement many super useful
new features:
• Better UI to see the graph for specific keywords, pages…
• Create open source SVG map for countries/cities
• In-site analytics (page overlay showing metrics such as
click rates)
• Reports sent to a phone number by text/sms
• Page load time tracking and analytics
• Custom Alerts (definition of alerts and receive by email /
sms)
• And many more ideas.. You can participate too! 
See the roadmap for Piwik 2.0: http://piwik.org/roadmap/

33. QUESTIONS

34. Thanks!
Contact: hello@piwik.org
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