Startup Apify umožňuje scrapovat weby, vznikl v roce 2015 ještě pod názvem Apifier a o rok později oslovoval také investory. Spoluzakladatelé Jakub Balada a Jan Čurn tehdy sháněli stovky tisíc dolarů, od českých fondů Reflex Capital a Incomming Ventures nakonec získali šest milionů korun. „Určitě bych nikomu nedoporučil podle tohoto pitch decku něco dělat,“ směje se Čurn.

1. Web crawler that works
on every website
July 2016

2. E-commerce - monitoring of competitors’ prices,
new product/discounts/restocks notifications,
product aggregators, automated shoppers
Real estate - market analysis, new offer notifications
HR, sales - contacts and job listings extraction
Website analysis - broken link detection, SEO
analysis
News - monitoring of online media,
data for sentiment analysis
Everyone needs data from the web

3. Jan Čurn
Holds a PhD in artificial intelligence from Trinity College
Dublin. Used to build software for various companies
including Oracle and co-founded VirtualRig™ Studio, a
computer graphics software company.
Jakub Balada
Holds a PhD from the University of Economics in Prague
where he adapted agile methods for complex
environments. Worked at Siemens as a solution architect
and scrum master.
We met at Matfyz (Charles University) college 15 yeas ago, ran a small software
company together and went through inaugural Y Combinator fellowship
program with Apifier (Fall 2015)
TEAM

4. • there are 250.000.000 active
websites (growing 35% p.a.)
• only 15.000 of them have an
API
MARKET

5. • “point and click” and plain HTML
scrapers only work with simple
websites
• consulting companies are too
expensive
• developer libraries are too low-level
PROBLEM

6. • a cloud-based service where users can
extract structured data from any website
using a few simple lines of JavaScript
• marketplace where non-technical users
can find a developer to do it for them
(to be developed)
SOLUTION

7. • monthly subscriptions for SaaS
($19 - $999)
• consulting fees for crawler
configuration ($100 - $300)
• scalable with marketplace
(20% fee) - TBD
BUSINESS MODEL

8. • Jan 2015 - started as a side project
• Sep - Nov 2015 - participated in
Y Combinator Fellowship
• Oct 2015 - launched online
• Mar 2016 - launched payments
TIMELINE

9. • 2.800 users, 5.100 crawlers
• 7% weekly revenue growth
• $2.495 MRR (subscriptions)
• $496 in July fees for crawler
configuration (consulting)
METRICS

10. [REDACTED]
(one time revenue)

11. • Blog posts, PR stunts, public APIs
• Developers
• community (crawlers sharing)
• freelancer.com/upwork.com hack
• direct email marketing (github.com hack)
• Non-technical users
• blog posts, case studies (“made by Apifier”)
• integrated services (zapier.com, ifttt.com, etc.)
• big data conferences
MARKETING APPROACH & STRATEGY

12. Point and click scrapers
• import.io, mozenda.com
Plain HTML scrapers
• scrapinghub.com, 80legs.com
Consulting companies
• import.io, connotate.com
Developer libraries
• scrapy, selenium, cheerio
COMPETITION

13. • navigates complex and dynamic websites
(handles AJAX, complex pagination, infinite
scroll, etc.)
• entirely in cloud (no installation needed) or on-
premise version
• can perform actions on the web (authentication,
form submission, online purchase, etc.)
COMPETITIVE ADVANTAGES

14. “We love this product. It helped us acquire all the clinical trials on clinicaltrials.gov and
much more. Api
fi
er has simpli
fi
ed our job of helping patients at the Human Data
Project.
It's differentiated from other technologies because it allows for maximum control and if
you yourself don't have technical skills, they'll step in with some of their premium plans.
Great stuff and looking forward to seeing what they come out with.”
Kumar Thangudu, Human Data Project, San Francisco, CA
“Api
fi
er is the easiest way to get up and running quickly with web crawling and data
analysis. Without Api
fi
er, we wouldn't have been able to get our v1 out as quickly as we
did, and I love the intuitive API that's easy to adapt to new websites.”
[REDACTED], San Francisco, CA
“Api
fi
er has been invaluable in providing all the crawling for our site auditor product.
Reliable, fast and accurate! Even better is their user interface which makes it easy to
test and develop our javascript parser.”
Joe Kindness, AgencyAnalytics.com, Toronto, Canada
TESTIMONIALS

15. • we will reach ramen profitability
in the next few months
• looking for a seed investment
($250k) to speed up product
development and user acquisition
FINANCIAL