Harsh Panchal, Co-Founder, BREWEX use this presentation during the UX Design For Startups' Webinar. More about BREWEX at https://www.brewex.co/ Get Your Annual eChai pass for Rs. 1000 per year from eChai.in to attend such super useful programs (50+ Events) throughout the year.

1. Design Process
Brewing experiences. One product at a time.

2. Brewing experiences. One product at a time.
Understand
Define
Prototype
Build
Refine
Data
Research
Competition
User Personas
Task flows
iA
Wireframes
Concepts
Visual design
Assets + Specs.
Styleguide
User Testing
A/B Testing
Iterate

3. Understand
Understand the problem
statement through stakeholder
interviews, analytics and
survey data along with the
business goals.
Review competition to set the
core hygiene of the product.
Brewing experiences. One product at a time.
A P P R OX . 1 - 2 W E E K S

4. Define
Define user personas based on
the research and their journeys
around the product.
This will feed into the product
information architecture to
represent structure of the app/
product.
Brewing experiences. One product at a time.
A P P R OX . 2 W E E K S
Pain-pointsMotivations
Goals

5. Prototype
Represent the interface
visually without any branding
elements and stripped off any
styles.
Define the hierarchy and
communicate the actions on
the screens based on the user
needs.
Brewing experiences. One product at a time.
A P P R OX . 2 - 3 W E E K S

6. Build
Decide on a color palette and
typography to convert the
wireframes into production
ready visuals for iOS and
android.
Build a consistent component
library and styleguide for a
hassle-free dev handoff.
Body
Android
iOS
Brewing experiences. One product at a time.
H1
H2
1x 2x 3x
A P P R OX . 4 - 6 W E E K S
mdpildpi hdpi xhdpi xxhdpi

7. Refine
Use product analytics and A/B
testing models to improve the
goal metrics and refine the
product flow.
Introduce elements that delight
in the form of animations,
transitions and engagement.
Brewing experiences. One product at a time.
O N G O I N G ACT I V I T Y

8. Brewing experiences. One product at a time.
hello@brewex.co
Pawanjot Singh Harsh Panchal
+91 9611884049 +91 9426324288