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Ranganathan S
                   Executive Coach & Corporate Mentor
                   SymIndia Training & Consultancy Pvt. Ltd.
                   Email: ranga@symindia.com
                   Cell: +91‐98450 21702




www.symindia.com                                               1
I am always ready
                     to Learn… though,
                                     g ,
                      I am NOT always
                           as ready
                        to be Taught!!




             Agenda
               Why Influence—A Model

               Strategic Influence—A Demo

               Thought Patterns of an Influencer

               Effective Influence—A Demo

               Stake‐holder Profiles and Needs




www.symindia.com                                   2
Realities
                        Technology has become just a TOOL
                        Management Bandwidth has become just a
                        TOOL
                        Across levels, each one has to become a
                        Solution-Provider
                        Lack of Knowledge/Skills cannot be an
                        Excuse anymore (thanks to W W W)

                        Global slow down and its impact…
                   ce
            Influenc




                          Politicians        S
                                             Stars


                                          Poor Souls
                         Scavengers


                                 Competence



www.symindia.com                                                  3
ce

                        Politicians      Stars
            Influenc


                         So What?      E f f o r t !!




                        Scavengers
                        S             Poor S l
                                      P    Souls
                         Should I?    Contended?


                              Competence




                             Key Focus Area

                            “Strategic
                           Influencing”




www.symindia.com                                        4
Gandhi
                                      G dhi




             Where to Focus?
            OUR SIDE                  STAKE-HOLDER SIDE
              Revenue (Top Line)       Revenue (Top Line)
                       Minus                  Minus

              Costs (Middle Line)      Costs (Middle Line)
                        q
                       Equals                Equals

              Profits (Bottom Line)    Profits (Bottom Line)




www.symindia.com                                               5
“Influencing”
                      f       g
                         Purpose
                   Technical Competence




                   “Influencing”
                         Courage
                        Conviction
                       Facts/Logic
                         Emotion




www.symindia.com                          6
Thought Patterns

                    Have we Understood and

                          Analyzed our own

                      Thought Patterns




             Initiative

               I cannot do anything unless I am 
                             y    g
               told to … 

                          y    g
               I can do anything unless I am told 
               Not to …




www.symindia.com                                     7
Aspiration

               What is the best I can do with 
               what I have

               What do I want to do and How do I 
               get what I Don’t have




             Competition

               People are my Competitors and I 
                  p        y    p
               have to compete with them

                  p        y
               People are my Collaborators and I 
               must compete with Myself




www.symindia.com                                    8
Change

               People have to Change, for me to 
                  p               g ,
               Change

                             g ,     p p
               I have to Change, for people to 
               Change




             Larger Picture

               I am Just a Piece in the Larger 
                                           g
               Scheme of things

                                               g
               I am a Critical Piece in the Larger 
               Scheme of things




www.symindia.com                                      9
Assumptions



                 Negative            Positive
               Assumptions         Assumptions




             Seeking Information


                 Seeking
               Permission /          Seeking
                 Decision          Information




www.symindia.com                                 10
Proposal


               Expressing        Making
                   A               A
                 Desire         Proposal




             Accountability



                                Creating
               Popularity
                              Accountability




www.symindia.com                               11
Conflicts



                          Productive
               Harmony
                           Conflicts




                         Lagaan



www.symindia.com                       12
“Influencing”
                        f       g
                                Multiple
                            Stake-holders




                                    Analyst

               Gate Keeper
                                                   Influencer



                                  PROFILES
             Coach/Friend
                                                    Catalyst



                     End User
                                       Decision Maker




www.symindia.com                                                13
Parameters
                        Degree of Information Need
                        Degree of Information Sought
                             l / f       l
                        Formality/Informality in Interaction
                        Interaction Location
                        Interaction Mode
                        Frequency of Interaction
                        Intensity of Interaction
                        Focus of Interaction (transaction, person, goal, results…)
                        Data‐based/Emotion‐based Interaction
                        Inside/Outside System
                        Group‐mode / Individual‐mode
                   ce
            Influenc




                              Politicians                          S
                                                                   Stars


                                                               Poor Souls
                            Scavengers


                                            Competence



www.symindia.com                                                                     14
Summary
               Why Influence—A Model

               Strategic Influence—A Demo

               Thought Patterns of an Influencer

               Effective Influence—A Demo

               Stake‐holder Profiles and Needs




www.symindia.com                                   15
Ranganathan S
                   Executive Coach & Corporate Mentor
                   SymIndia Training & Consultancy Pvt. Ltd.
                   Email: ranga@symindia.com
                   Cell: +91‐98450 21702




                   Ranganathan S
                   Executive Coach & Corporate Mentor
                   SymIndia Training & Consultancy Pvt. Ltd.
                   Email: ranga@symindia.com
                   Cell: +91‐98450 21702




www.symindia.com                                               16
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
                   The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.  Because Microsoft must respond to changing market conditions, it should 
                    not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.  MICROSOFT MAKES NO WARRANTIES, EXPRESS, 
                                                                                              IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.




www.symindia.com                                                                                                                                                                                                                                       17

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Tech Ed 2009 Creating Strategic Influence On Stake Holders

  • 1. Ranganathan S Executive Coach & Corporate Mentor SymIndia Training & Consultancy Pvt. Ltd. Email: ranga@symindia.com Cell: +91‐98450 21702 www.symindia.com 1
  • 2. I am always ready to Learn… though, g , I am NOT always as ready to be Taught!! Agenda Why Influence—A Model Strategic Influence—A Demo Thought Patterns of an Influencer Effective Influence—A Demo Stake‐holder Profiles and Needs www.symindia.com 2
  • 3. Realities Technology has become just a TOOL Management Bandwidth has become just a TOOL Across levels, each one has to become a Solution-Provider Lack of Knowledge/Skills cannot be an Excuse anymore (thanks to W W W) Global slow down and its impact… ce Influenc Politicians S Stars Poor Souls Scavengers Competence www.symindia.com 3
  • 4. ce Politicians Stars Influenc So What? E f f o r t !! Scavengers S Poor S l P Souls Should I? Contended? Competence Key Focus Area “Strategic Influencing” www.symindia.com 4
  • 5. Gandhi G dhi Where to Focus? OUR SIDE STAKE-HOLDER SIDE Revenue (Top Line) Revenue (Top Line) Minus Minus Costs (Middle Line) Costs (Middle Line) q Equals Equals Profits (Bottom Line) Profits (Bottom Line) www.symindia.com 5
  • 6. “Influencing” f g Purpose Technical Competence “Influencing” Courage Conviction Facts/Logic Emotion www.symindia.com 6
  • 7. Thought Patterns Have we Understood and Analyzed our own Thought Patterns Initiative I cannot do anything unless I am  y g told to …  y g I can do anything unless I am told  Not to … www.symindia.com 7
  • 8. Aspiration What is the best I can do with  what I have What do I want to do and How do I  get what I Don’t have Competition People are my Competitors and I  p y p have to compete with them p y People are my Collaborators and I  must compete with Myself www.symindia.com 8
  • 9. Change People have to Change, for me to  p g , Change g , p p I have to Change, for people to  Change Larger Picture I am Just a Piece in the Larger  g Scheme of things g I am a Critical Piece in the Larger  Scheme of things www.symindia.com 9
  • 10. Assumptions Negative Positive Assumptions Assumptions Seeking Information Seeking Permission / Seeking Decision Information www.symindia.com 10
  • 11. Proposal Expressing Making A A Desire Proposal Accountability Creating Popularity Accountability www.symindia.com 11
  • 12. Conflicts Productive Harmony Conflicts Lagaan www.symindia.com 12
  • 13. “Influencing” f g Multiple Stake-holders Analyst Gate Keeper Influencer PROFILES Coach/Friend Catalyst End User Decision Maker www.symindia.com 13
  • 14. Parameters Degree of Information Need Degree of Information Sought l / f l Formality/Informality in Interaction Interaction Location Interaction Mode Frequency of Interaction Intensity of Interaction Focus of Interaction (transaction, person, goal, results…) Data‐based/Emotion‐based Interaction Inside/Outside System Group‐mode / Individual‐mode ce Influenc Politicians S Stars Poor Souls Scavengers Competence www.symindia.com 14
  • 15. Summary Why Influence—A Model Strategic Influence—A Demo Thought Patterns of an Influencer Effective Influence—A Demo Stake‐holder Profiles and Needs www.symindia.com 15
  • 16. Ranganathan S Executive Coach & Corporate Mentor SymIndia Training & Consultancy Pvt. Ltd. Email: ranga@symindia.com Cell: +91‐98450 21702 Ranganathan S Executive Coach & Corporate Mentor SymIndia Training & Consultancy Pvt. Ltd. Email: ranga@symindia.com Cell: +91‐98450 21702 www.symindia.com 16
  • 17. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.  Because Microsoft must respond to changing market conditions, it should  not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.  MICROSOFT MAKES NO WARRANTIES, EXPRESS,  IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. www.symindia.com 17