The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification – a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses consuming this information, few resources exist that are as powerful as visual, multimedia content.
This presentation highlights how leading organizations and thought leaders are leveraging visual assets and a variety of multimedia services to garner higher visibility, spark interaction, generate leads and build loyalty. This presentation deck explores how the use of visuals and story driven, multimedia content developers and brand ambassadors are playing an even deeper role in how businesses and organizations create experiences with their audiences throughout the buying cycle.
Michael Pranikoff, Global Director, Emerging Media, PR Newswire