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FUNCTIONS AND FEATURES 
OF FILM TRAILERS 
A2 MEDIA
WHAT ARE FILM TRAILERS? 
• A trailer is an advert for a film to be shown in the 
cinema. Trailers are made to show the genre and 
story line of the film in a short amount of time that 
must appeal to its target audience. 
• In the past years film marketing has become a large 
industry, with multiple trailers being made per film.
THE FUNCTION OF A FILM TRAILER 
• The function of a trailer is to promote its film 
• It is created to be aimed at the films target audience 
• It is used to encourage its target audience to watch the film 
• To show what stars are going to feature in the film to further 
encourage the audience to see the film 
• To inform the audience of the genre of the film
FEATURES OF A FILM TRAILER 
• Trailers are designed to grab the attention of the audience within 
a short space of time. 
• They are deigned to make the audience excited for the film so 
they will go on to watch it. 
• Trailers also use sound and music, as it can manipulate the 
audiences emotions and create a certain atmosphere, bringing 
across the genre of the film. 
• Voiceovers are used to summaries the storyline of the film. 
• The film title is normally placed at the end of the trailer with 
credits and reviews placed in between the action within the 
trailer.
CONVENTIONS OF FILM TRAILERS 
The main conventions for a trailer are: 
• The highlights of the film shown throughout the trailer. 
• Dramatic camera angles and shots from the film. 
• Credits shown between action within the trailer. 
• Voiceovers to tell the storyline 
• Music to create atmosphere and show the genre 
• Films titles appear at the end 
• Montage – again showing the highlights of the film at a rapid pace.
WHERE CAN YOU FIND FILM TRAILERS? 
• TV adverts 
• YouTube 
• Social networking sites 
• ITunes 
• Cinema 
• IMDb 
• Internet in general
HOW IS THE TRAILER DISTRIBUTED? 
• The distributors are in charge of all the functions and features 
of a film and used to create a USP (unique selling point) of a 
movie to show the target audience. 
• A USP separates one film to another so it makes every movie 
different even if they are within the same genre.

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Features and Conventions of Film Trailers

  • 1. FUNCTIONS AND FEATURES OF FILM TRAILERS A2 MEDIA
  • 2. WHAT ARE FILM TRAILERS? • A trailer is an advert for a film to be shown in the cinema. Trailers are made to show the genre and story line of the film in a short amount of time that must appeal to its target audience. • In the past years film marketing has become a large industry, with multiple trailers being made per film.
  • 3. THE FUNCTION OF A FILM TRAILER • The function of a trailer is to promote its film • It is created to be aimed at the films target audience • It is used to encourage its target audience to watch the film • To show what stars are going to feature in the film to further encourage the audience to see the film • To inform the audience of the genre of the film
  • 4. FEATURES OF A FILM TRAILER • Trailers are designed to grab the attention of the audience within a short space of time. • They are deigned to make the audience excited for the film so they will go on to watch it. • Trailers also use sound and music, as it can manipulate the audiences emotions and create a certain atmosphere, bringing across the genre of the film. • Voiceovers are used to summaries the storyline of the film. • The film title is normally placed at the end of the trailer with credits and reviews placed in between the action within the trailer.
  • 5. CONVENTIONS OF FILM TRAILERS The main conventions for a trailer are: • The highlights of the film shown throughout the trailer. • Dramatic camera angles and shots from the film. • Credits shown between action within the trailer. • Voiceovers to tell the storyline • Music to create atmosphere and show the genre • Films titles appear at the end • Montage – again showing the highlights of the film at a rapid pace.
  • 6. WHERE CAN YOU FIND FILM TRAILERS? • TV adverts • YouTube • Social networking sites • ITunes • Cinema • IMDb • Internet in general
  • 7. HOW IS THE TRAILER DISTRIBUTED? • The distributors are in charge of all the functions and features of a film and used to create a USP (unique selling point) of a movie to show the target audience. • A USP separates one film to another so it makes every movie different even if they are within the same genre.