The document outlines a proposed online platform called Team-up Sports that would connect sports fans and allow them to organize games and find partners to play sports. It discusses the problems current users and sports partners face, and how the platform would work as a direct marketing tool to solve these issues. Financial projections show rapid revenue growth over 5 years as the platform expands into new countries.

2. Bruno, CFO. Manager and
Commercial, co-founder of VS2
Media.
Hugo, CEO. Elect.Engineer (IST),
Lisbon MBA. Partner and co-
founder of Electric Planning.
Nicolas, CMO. Designer & Brand
Developer. Several Design cour- The Team
ses, EP Vale do Rio.
Sérgio, CIO. Addition to Computers
Engineering has training in Web
Development and Sound Analysis
1

3. REACH?
TIME CONSUMING
INEFFICIENT!
The Problem
• Despite Web 2.0 several
For Users games & events
canceled due to lack of
quorum
• Don t have a team or
FRIENDS ONLY partner to play, or don’t
know anyone with the
same sports preferences
2

4. How to Reach
my Customers?
The Problem
• Don’t have a Direct
For Partners Marketing tool on social
media or on the Web
• The main focus is still
Mass Media Advertising
3

5. The Solution • An Online Platform to
The Service Offline Sports Encounters
• A Direct Marketing
tool, football brands
advertise on football page
• Where Sports Fans find
other Sports Partners, or
Teams
4

6. The Solution • Organize your event and
The Service open public vacancies
• Or you can put yourself
available to play a certain
sport in a certain area
• and Team-up Sports will
automatically link People
5

7. Business
• Freemium Model
Model
• Premium used in
promotions, and referrals
6

8. Business • Direct Marketing with high
Model engagement
• Premium get exclusive
access to the main page
7

9. Business
• Professionals will be shown
Model to their related sport events
• The users data base is a
major asset to professionals
8

10. Underlying • Algorithms and
Magic & IT Intelligence in the
Platform:
• If a person misses an
confirmed event it will start
to decrease in the list
• Every event or person is
Geotagged
9

11. • Top Down Aproach
Internet • Total 5.1 Million
Users
• 70,1% of
18-55 Population
Years • 3.6 Million
• 63% of
Physical population
Activity • Market 2.26
Million
Market
• Both approaches give a
Portugal Market of roughly 2 Million.
Average 50 people /
place:
Total Market 1.7M
10.500 Clubs
25.000 Places
for practicing
Sports
520.000
Federated
Players 10

12. Class
A, B; 40-
54
Ocasional
Sports
Class Student
A, B, C Class A,
Class A,
25-39 B; 25-39
B; 40-54 Class C,
Regular Ocasional
Ocasional D; 40-54
Sports Sports
Sports
Student
Ocasional
Sports
• Sports Highly correlated
Regular
Sports Class
with age and education:
Class C
18-35 C, D; 18- , D; 40-
39 54
Regular
Sports
Regular
Sports • Higher education, higher
the frequency of sports
EARLY EARLY LATE LAGGARDS
Time
PIONEERS
ADOPTERS MAJORITY MAJORITY
• Younger, more keen to
practice team sports
11

13. Marketing • From day 1, Team-up
& Sales Sports must serve the
Sports Community
• The focus is Getting,
Keeping & Growing Users
12

14. Easy Acess to
4.0 Data
3.0
2.0
Low 1.0
High
Quality Quality
0.0
-3.0 -2.0 -1.0 0.0 1.0 2.0 3.0
-1.0
-2.0
Hard Acess -3.0
to • Several Competition in the
Data
MEET UP WE PLAY
-4.0 E-TEAMZ PELADEIRO same industry, but in
SPORTSVITE TEAMER WE PLAY ACTIVE different areas..
SPORBRO SPORTS MATCH MAKER SPOORTAL HORA DO JOGO
THE SPORTS DAY TOTALLY SPORTY BUDDY UP SPORTS PARTNER
• 2 similar companies, with
more than 2 Points of Parity
Low credibility Low P. off Parity are Sporbro and Totally
Sporty
High credibility High P. off Parity
13

15. Portugal Espanha
Polónia
Brasil Argentina
Year 1 Year 2 Year 3 Year 4 Year 5
TOTAL REVENUES 4.344 20.826 76.397 204.591 335.503
TOTAL COSTS 28.500 41.200 61.200 86.400 109.400
NET PROFIT -24.156 -20.374 11.170 86.871 166.186
Projections
•Funding:
Milestones
Y1: 20 k€
Y1: 80 k€
Y2: 80 k€
14

16. Paid Advertising:
Adwords, CPC,
Affiliate, Sponsor
Kick-off Sales Team Spain
Portugal effort; Viral Argentina
Mkt; Brasil
Facebook, twitter,
blog, affiliate
• Status and Timeline:
• Kick-Off is September 1st
2012!
• In the end of every step
or phase, revaluations of
the next steps
15

17. FILL UP THE SPACE
Become a requested Player
Organize Games