Technology Entrepreneurship course from Stanford on venturelabs.This presentation is our assignment where in we take up a worst business idea and make it better by minimal modifications.
2. ORIGINAL IDEA
Transform recycled paper pasta into paper t-shirts and
use internet clothing sites and clothing distributors for
the sales of these paper t-shirts.
Market the paper t-shirts on the base of low price,
innovation and differentiation.
Use websites, third party advertising and shopping
malls for advertising and sales.
3. Challenges
Limited Customer Segment.
Isolated Market Exposure.
Need to include a low grade cellulose fabric in order to
increase the strength of the material for the cloth/tee.
Less experimentation with the idea.
4. CONCEPT
We bring you cheap,
unique, fashionable
and avant-garde
PAPER T-Shirts that
are disposable and can
easily be recycled .
5. The Need for arousal
On average people add more than 60 new clothing
selections each year to their closets.
As the economy tanked over the last few years, the
amount consumers were willing to spend tanked with
it and so offering a much cheaper line of clothing has
been a means of survival - a product that is cheap to
make and will increase turnover during a time when
selling has slowed down.
People will prefer buying inexpensive, attractive
clothes in such a situation
6. Utility
These paper t-shirts aim to cater several needs like –
Art classes
Kid/Theme parties
Promotional Advertisements
Commercial tees
Medical apparels, scrubs and Lab coats
Specific Short events or shows
Encouraging Recycling Campaigns.
7. Cases – 1
If you are looking for a jazzy theme party or kid’s party,
we are at your service. We produce some eccentric
party wear paper t-shirts and dresses on the basis of
party theme.
Also, for kids party we provide you with nice, flimsy
paper tees. Mommies don’t need to worry about their
children playing in mud or performing crayon art on
the tees!!!
Also used during paint balling
8.
9. Cases - 2
If you are an arts enthusiast
you want to clean your house on a lazy Saturday
afternoon.
you are involved in landscaping or any such task
involving the possibility of getting your clothes dirty.
Our product is there to assist you in such cases.
You can wear the paper made cover-ups for your
original clothes as a protection. The paper cover-ups
are portable and inexpensive.
10.
11. Hospitals
Can be used as disposable Aprons, medical Apparel,
lab coat.
Can be used as scrubs, which are designed to be simple
with minimal places for dirt to hide, easy to launder,
and cheap to replace if damaged or stained.
As coverall (A type of protective clothing)
12.
13. Campaigning and marketing
We also provide custom tees to satisfy the need of
every organizations for their promotional activities
and campaigns.
Easy and cost-effective way to market.
We can tie up with entities working on encouraging or
promoting recycling. As a unit, we can come together
and convey the message in the better and effective
manner.