Rashmi bansal -follow every rainbow

1. Nina Lekhi
Rashmi Bansal
Peace,Love,Business

2. ABOUT THE AUTHOR
 Book : Follow Every Rainbow
 Author : Rashmi Bansal
 Writing style :Rashmi Bansal is a writer, entrepreneur
and youth expert. She is a promising Indian author
who has presented wonderful ideas through her novels
and writings. She writes extensively on youth, careers
and entrepreneurship.

3. ABOUT THE BOOK
 Follow Every Rainbow is the story of twenty-five women
entrepreneurs who took up a challenge. They raised a
family as well as a company.
 These stories say one thing, loud and clear. Women think
and act differently than men and can be equally success.
 What shines across in the book is the fact that all the
women wanted to give back something to society.

4. NINA LEKHI
 “Failure is the stepping stone to success.”
 Bright student in school
 Sophia Polytechnic College -failed 1st year
 Made her more focused and determined to achieve
something.
 At the age of 18, she decided she would prove herself
 Temporary jobs with designers - Shyam Ahuja & Mike
Kripalani.
 Learning mattered more than the low salary.
 Learnt the most important fundamentals business: how to
sell, manage inventory and deal with customers.

5.  1983 - foundation course in textile designing.
 1984 - part-time diploma course in screen printing and
interior decoration.
 Salesgirl’s job - Amarsons, a departmental store in
Mumbai.
 Realisation of market for fashion accessories, especially
bags.
 1985 – took a plunge and launched Baggit with friend and
Visited wholesale markets – raw materials
 Initial investment of Rs 7,000—borrowed from her
mother

6.  To reduce overhead costs- used untrained labour: the
liftman and a security guard
 She single handily managed everything.
 Denims, patched bags with military badges, tattered bags
for the young and more.
 Started off by supplying to - Kripalini & Amarsons.
 1986-87 - organised her own exhibitions
 1989 opened a counter—a store within a store—in the
Oberoi Hotel.
 The deal with Amarsons - kept the cash flowing.

7. SCALING UP
 As volumes got bigger- more challenges.
 Initially difficult to manage changes in inventory and cash
flows, which follows from changes in demand.
 That explains the strategy adopted by Baggit— everything
from printing and weaving to manufacturing and labelling
is done in-house.
 Striven to create a work environment where everybody
feels they have an equal share in the business.
 The company also retails wallets, belts, mobile pouches,
caps and scarves Baggit’s growth

8. CHALLENGES
 Insufficient funds
 Lack of Manpower
 Synthetic leather
 No business plan
 Work life balance

9. OPPORTUNITIES
 Unexplored handbag market in the 1980’s
 Supportive mentor - Amarsons
 Manjo’s family business
 Flavour for vibrant colours in any season unlike in
foreign countries

10. LEARNING'S
 Entrepreneur by chance
 Creative &Innovative
 Societal Impact
 Impact on work culture

11. The book recounts her inspirational and challenging journey from a failure in
college to a 100 crore company that was built with the power of love and
intent.

12. Thank you!!!