FMM 325: Final Project Guidelines and Grading Guide Overview The final project for this course is a professional production challenge which will be submitted as a PowerPoint presentation. This project will require students to develop a comprehensive, sustainable apparel collection as a fictitious private-label manufacturer. The student will research and create concepts to produce the garments as detailed in the design brief. Students will also merchandise the collection. Students will acquire the capability to act quickly to solve manufacturing and production challenges as they arise. This will also give students an opportunity to learn how to properly document recommendations with a specialized standard in mind. The final product represents an authentic demonstration of competency because students will emulate a collection based on a design brief, which are currently used by professionals in the apparel industry. The project is divided into four milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Five, and Seven. Guidelines The Design Brief: An Organic Planet Season: Spring/Summer Directions: Seeing a radical change in our global climate, we are forced to think differently and act more responsibly in our approach to design. We need to simplify, be more resourceful, and understand more clearly what our impact on the planet is based on the decisions we make. For this season, we are going on a journey to Bali, a place closely connected to the Earth, where people live in balance with the land through their resourcefulness and spiritual reverence. Be mindful and respectful of the Balinese people and their customs. We choose to blend in with our surroundings while still retaining a sense of self. Clothes that can be tied or wrapped and layered, almost sculptural in effect, are preferred. Minimize the use of hardware, and if it is absolutely necessary, make it meaningful. All fabrics are either organic or recycled, with an absolute minimum of waste left over. Zero waste is ideal. Colors: Reflecting the Balinese people and their respect for the connection of all things natural, we will use the four elements as our guiding inspiration for color, creating a sense of balance and harmony in the collection. • Earth: warm browns such as cinnamon, teakwood • Air: white, glass or metal, ice • Fire: tangerine, saffron, fuchsia • Water: aqua, oceanic blue Your role: designer, merchandiser, sales, marketer, buyer Milestone One: Paper: Targeting The Sustainably Minded Customer In task 2-3, you will submit a short paper of 2–3 pages. Determine your target market category and how and why these consumers embrace fashions that are made of environmentally friendly fabrics. You should research and define your product’s targeted customers and describe their characteristics. Descri ...

1. FMM 325: Final Project Guidelines and Grading Guide
Overview
The final project for this course is a professional production
challenge which will be submitted as a PowerPoint presentation.
This project will require students
to develop a comprehensive, sustainable apparel collection as a
fictitious private-label manufacturer. The student will research
and create concepts to produce
the garments as detailed in the design brief. Students will also
merchandise the collection. Students will acquire the capability
to act quickly to solve
manufacturing and production challenges as they arise. This
will also give students an opportunity to learn how to properly
document recommendations with a
specialized standard in mind. The final product represents an
authentic demonstration of competency because students will
emulate a collection based on a
design brief, which are currently used by professionals in the
apparel industry. The project is divided into four milestones,
which will be submitted at various
points throughout the course to scaffold learning and ensure
quality final submissions. These milestones will be submitted in
Modules Two, Three, Five, and
Seven.
Guidelines
The Design Brief:
An Organic Planet

2. Season: Spring/Summer
Directions: Seeing a radical change in our global climate, we
are forced to think differently and act more responsibly in our
approach to design. We need to
simplify, be more resourceful, and understand more clearly what
our impact on the planet is based on the decisions we make. For
this season, we are going on a
journey to Bali, a place closely connected to the Earth, where
people live in balance with the land through their
resourcefulness and spiritual reverence. Be
mindful and respectful of the Balinese people and their customs.
We choose to blend in with our surroundings while still
retaining a sense of self. Clothes that
can be tied or wrapped and layered, almost sculptural in effect,
are preferred. Minimize the use of hardware, and if it i s
absolutely necessary, make it meaningful.
All fabrics are either organic or recycled, with an absolute
minimum of waste left over. Zero waste is ideal.
Colors: Reflecting the Balinese people and their respect for the
connection of all things natural, we will use the four elements
as our guiding inspiration for color,
creating a sense of balance and harmony in the collection.
• Earth: warm browns such as cinnamon, teakwood
• Air: white, glass or metal, ice
• Fire: tangerine, saffron, fuchsia
• Water: aqua, oceanic blue
Your role: designer, merchandiser, sales, marketer, buyer

3. Milestone One: Paper: Targeting The Sustainably Minded
Customer
In task 2-3, you will submit a short paper of 2–3 pages.
Determine your target market category and how and why these
consumers embrace fashions that are
made of environmentally friendly fabrics. You should research
and define your product’s targeted customers and describe their
characteristics.
Description of a Target Market: Occupation, gender ratio,
average age, geographics/location, psychological shopping
habits, demographic, and lifestyle
preferences. Gauge the importance of sustainable products to
this customer. For example, if you are creating for kids’ wear,
indicate age(s) of child; however, you
will need to think of a profile for the primary caretaker of the
child (parent, grandparent, guardian) so that you can market to
the caretaker properly.
By Module Two, you should have an idea of the market
category you are choosing for this garment line, and you may
choose ONE of the following: women’s,
men’s, juniors, petite women, plus-sized women, or kids’ wear.
Indicate the subcategory/style description, for example,
sportswear (everyday wear), activewear
(such as yoga wear), playwear, or sleepwear. Remember, you
will be using sustainable fabrics, so keep in mind which target
market would benefit best from eco-
friendly garments.

4. Keep in mind the size range of this collection. Choose the
appropriate size range for your market category. For example, if
you are doing kids’ wear, you may
choose to target toddlers (size range is 2T-3T-4T). An example
of junior girls’ sizing range is 0–15.
The format should be a short paper. This milestone is graded for
the quality of the research/data you uncover and validate (cite
all information), compilation of
the information, the content of the descriptions of each the
features of your specified target customer, and the way the data
is expressed as it applies to this
project. This milestone will be graded using the Milestone One
Rubric.
Milestone Two: PowerPoint Presentation #1
In task 3-3, you will submit a PowerPoint presentation of
approximately 5–10 slides. Students will determine fabrics to be
used for the market category they
choose. Referring to the design brief contents, the recommended
fabrics include organic cotton knits, hemp (wovens), and
organic and cruelty-free wool. Fabrics
to avoid: synthetics (exception: materials that are either
recycled and/or have a low impact on the environment). Include
pictures of swatches of fabrics with a
description of the fabric, source, cost, and care instructions.
Explain how these fabrics are better than conventional fabrics
and safe for the environment and
healthier for people to wear. Include images of the garments in
this collection.
Market Category: Choose ONE market only: women’s, men’s,

5. juniors, petite women, plus-sized women, or kids’ wear.
Indicate the subcategory/style description,
for example, sportswear (everyday wear), activewear (such as
yoga wear), playwear, or sleepwear. (Create a mood board of
visuals that express the direction of
this collection).
Construction/Description: For this line, you will conceptualize
the garments (six tops and two or three bottoms and two pieces
of outerwear). Think and work like
an artisan. Every piece should have an element of hand detail
such as embroidery, appliqués, or carved buttons from wood.
Create a mood board of visuals on a
slide or two that express the direction of this collection for the
specified customer.
You may find pictures/photos or create your own illustrations of
the garments in this line. You will not be graded on your
drawing abilities (or lack thereof).
The format should be in a PowerPoint presentation. This
milestone is graded for the quality of the research and
compilation of the information and the way it is
expressed as it applies to this project. This milestone will be
graded using the Milestone Two Rubric.
Milestone Three: PowerPoint Presentation #2
In task 5-3, you will submit a PowerPoint presentation of
approximately 5–10 slides. Students will determine the location

6. of production, the packing required,
how distribution will take place, and the retail price of the
garment. Students will also re-evaluate the garment collection
and ensure that it has been properly
merchandised and is marketable. Students will describe each
step of production and evaluate its impact on the environment.
Production: Think about location of production/manufacturing.
If produced domestically, indicate where and why. If garments
are produced off-shore, indicate
where and why. Remember, you are producing an eco-friendly,
sustainable product, so make sure your choice is the best when
it comes to sustainability.
Packing requirements: Think about sustainable packing
requirements. (Example: Will you use hangers in packaging?).
Source for all items that will be necessary
for packing and shipping.
Delivery: Be sure to indicate by what date production has to be
completed and how and when delivery of goods will take place.
How will the products be
shipped?
Order total: 4,000 pieces (break this down per sizing—will you
want more of larger sizes than smaller sizes, or vice versa?
Remember to keep your target market
profile in mind).
Retail price of each unit: Be sure to keep in mind the costs of
the garments (wholesale costs) and what the profit margin will

7. be (retail prices).
The format should be a PowerPoint presentation. This milestone
is graded for the quality of the research and compilation of the
information and the way it is
expressed as it applies to this project. This milestone will be
graded using the Milestone Three Rubric.
Milestone Four: Final Presentation
In task 7-3, you will submit your final PowerPoint presentation
of approximately 15–30 slides. Combine all of the milestone
projects as well as the additional
information as set forth by the final milestone assignment. It
should be a complete, polished artifact containing all of the
main elements of the final product. The
contents should reflect all of the components from each
milestone that you have submitted throughout the course. If
feedback suggested that you change,
update, and/or modify any component, those changes should be
incorporated or addressed. Present a step-by-step PowerPoint
presentation about how you
would meet the challenge of having this order produced, having
it in-store for the season specified, marketing it successfully to
the primary target audience AND
secondary market, and producing it as sustainably as possible.
Other things to consider including in your presentation:

8. 1. What key information would you need to supply to the
manufacturer about this sustainable collection?
2. Could any of the steps be expedited in order to speed up the
manufacturing process, all the while not losing sight of
maintaining transparency of the
sustainability of production?
3. How will you merchandise these garments and promote the
benefits of being an eco-friendly collection? How will buyers
and other retailers respond to
these sustainable garments?
Include any images, URLs, or other documentation to support
your findings. In addition, your presentation must include the
following: title, your name, and
references. This milestone will be graded using the Final
Presentation Rubric (below).
Things to keep in mind: Think of the styles you are
creating/purchasing for the target market and the number of
outfits you can create from the collection. You
want to make sure that you create balance that can be
merchandised by color, grouping of fabrics, and, ultimately, the
overall end function of the outfits.
Deliverable Milestones
Milestone Deliverables Module Due Grading
1 Paper: Targeting the Sustainably
Minded Customer
Two Graded separately; Milestone One Rubric

9. 2 PowerPoint Presentation #1 Three Graded separately;
Milestone Two Rubric
3 PowerPoint Presentation #2 Five Graded separately; Milestone
Three Rubric
4 Final Presentation Seven Graded separately; Final
Presentation Rubric
Final Presentation Rubric
Format: Written components of project must follow these
formatting guidelines when applicable: double spacing, 12-point
Times New Roman font, one-inch
margins, and discipline-appropriate citations. Final project
should be 15–30 slides, not counting the title page/slide and
references.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Development:
Fabric, Production
and Retail
Concepts effectively
demonstrate good design
development and most of the
main milestone topics as they
apply to the sustainable theme.

10. Cites multiple examples to
validate each choice
Concepts adequately
demonstrate good design
development and many of the
milestone topics as they apply to
the sustainable theme. Cites a
few examples to validate each
choice
Concepts demonstrate
somewhat of an understanding
of the design development;
some of the milestone topics as
they apply to the sustainable
theme are met. Many improper
choices were made for the final
result
Concepts demonstrate little or
no attempt at the design
development of the design brief.
Milestones are not met. Poor
research and inadequate
understanding of the sustainable
theme
30
Target Market Exhibits an exceptional
knowledge of the target market

11. and intended audience. It is
clearly explained and reflects
understanding of the customer’s
needs and lifestyle
Displays knowledge of the target
market and intended audience,
but has not done enough
research about the necessary
production or buying patterns
Displays limited knowledge of
the intended audience and has
not completed enough research
with regard to production or
buying patterns
Displays no knowledge of the
intended audience, nor is there
any understanding of the
necessary production or buying
patterns
25
Layout and Format Excellent format and layout
attract the reader and present
collection with continuity,
balance, and visual emphasis
Format and layout attract the

12. reader; acceptably present
collection with continuity,
balance, and visual emphasis
Some understanding of format
and layout is demonstrated, but
overall the collection is not
presented with continuity,
balance, and visual emphasis
Format and layout show little to
no understanding of continuity,
balance, and visual emphasis
25
Overall Presentation Presentation is nearly flawless,
neat, concise, and professional; it
is an example of research that is
portfolio-worthy
Presentation is clean, neat,
concise, and somewhat
professional; some content must
be corrected to be deemed
portfolio-worthy
Presentation has content that

13. must be corrected. A good
attempt was made in the overall
presentation, but improvements
must be made before it can be
deemed professional and
portfolio-worthy
Presentation had no clear course
and was not well prepared. Work
was carelessly put together
20
Earned Total 100%
Final project
Institution: SNHU
Student’s name: Megan George
Date: 1/19/22
Introduction
! The presentation focus on the manufacture of
women apparel.

14. ! The products will be based on the traits of the
target population.
! Each of the product is to be designed and
developed to match the needs of the target
market.
Target market characteristics and
relevance to apparel
! Middle to high class women: affects the pricing
strategy.
! They have diverse occupations: Product mix and
design.
! The like making purchases that connects them
to mother earth: affects design and branding.
! Embrace sustainable fashion: determines the
levels of design
Apparel for the summer and spring.
! There are different designs depending with most preferred
apparel.
Product mix for the apparel
collection

15. ! Available in different designs and sizes.
Balinese female apparel
merchandise
! Clothes and apparel are to be
arranged based on prices.
! The shelves used are made of
Balinese traditional designs.
! Based on the average height of
Balinese women, the shelves
and containers are not very
high to make it more accessible
by the target customers.
Sales planning for the apparel
collection
! Each product will be offered in distinct prices.
! Sales are to be made on cash basis for b2c basis and credit
basis for
b2b arrangements.
! Sales reps will be selected from the Balinese people
Role as a marketer
! There are marketing strategies to use in developing an

16. effective
marketing strategy.
! Branding should take into consideration the predominant
colors used
in Bali.
! Value-based pricing and premium pricing strategy can be used
in
setting prices (Kienzler, 2018).
! Market surveys should be conducted regularly.
Role as a buyer
! Buy product based on the
prevailing need.
! Purchase apparel that is most
valuable based on the price.
! Buy the most appealing
apparel.
Reference
! Ardini, N. W., Astuti, N. N. S., Darmayuda, I. K., Armoni, N.
L. E., &
Sumerjana, K. (2018). Issues in the Relationships among
Balinese Pop
Music, Tourists, and the Tourism Industry. International Journal
of

17. Applied Sciences in Tourism and Events, 2(1), 80.
! Kienzler, M. (2018). Value-based pricing and cognitive biases:
An
overview for business markets. Industrial Marketing
Management, 68,
86-94.
FMM 325 Milestone Three Guidelines and Rubric
In a professional career, one may be called upon to conduct
research and deliver findings in professional settings. No matter
how extensive the
research or accurate the conclusions, a weak presentation can
undermine an argument. A presentation is a tool to assist in
making an
argument. When creating presentations, students develop skills
in researching an issue, synthesizing the information,
organizing data logically,
and presenting findings in an effective manner.
Principles of an Effective Presentation:
Google Presentation to create your presentations.
on the
web for your presentation. However, first consider your
presentation from
the perspective of your audience prior to selecting a specific

18. style. Distracting backgrounds, large blocks of text, all
uppercase fonts,
elaborate font styles, grammatical errors, and misspellings are
distracting. Be consistent with the style of text, bullets, and
sub-points
in order to support a powerful presentation that allows your
content to be the focus.
large blocks of text on the visual. Your presentation is not a
means of
presenting a short paper. In an actual presentation you would
not “read” from your slides but rather use them as prompts.
presentation to a group should be listed in the “notes” section of
the slide.
slightly smaller text.
diagrams to enhance but not overwhelm your content.
presentation’s effectiveness by gauging audience
comprehension (when
possible).
Below are some links that offer helpful tips and examples for
developing your presentations:
Making PowerPoint Slides
Really Bad PowerPoint and How to Avoid It
15 PowerPoint Presentation Tips

19. Requirements of submission: The presentation should be 5–10
slides in length and should be submitted as a PowerPoint
presentation. Appropriate citations must be used.
http://www.iasted.org/conferences/formatting/Presentations-
Tips.ppt
http://www.wendelberger.com/downloads/ReallyBadPowerpoint.
pdf
https://business.tutsplus.com/tutorials/powerpoint-presentation-
tips--cms-29886
Rubric
Critical Elements Exemplary (100%) Proficient
(85%) Needs Improvement (55%) Not Evident (0%)
Value
Content:
Inquiry and Analysis:
Production and
Distribution
Includes almost all of the main
elements and requirements;
provides in-depth analysis that

20. demonstrates complete
understanding of sustainable
apparel production; validated
the location of production
(off-shore versus domestic
assembly), sustainable
shipping and packing choices,
and main distribution; almost
all of the key factors
pertaining to the topic were
included in the presentation
Includes most of the main
elements and requirements;
provides in-depth analysis that
demonstrates complete
understanding of some
sustainable apparel
production; validated the
location of production (off-
shore versus domestic
assembly), sustainable
shipping and packing choices,
and main distribution; most of
the key factors pertaining to
the topic were included in the
presentation
Includes some of the main
elements and requirements;
provides analysis that
demonstrates some
understanding of sustainable
apparel production; validated

21. the location of production
(off-shore versus domestic
assembly), sustainable
shipping and packing choices,
and main distribution; some
key factors were missing from
the presentation
Does not include any of the
main elements and
requirements; does not
provide in-depth analysis of
sustainable apparel
production; did not validate
the location of production
(off-shore versus domestic
assembly), sustainable
shipping and packing choices,
and main distribution; did not
show an understanding of the
topic in the presentation
25
Critical Thinking Draws insightful conclusions
that are thoroughly defended
with evidence and examples
that show a strong
understanding of sustainable
measures in fashion
production and distribution

22. Draws informed conclusions
that are justified with
evidence that shows some
understanding of sustainable
measures in fashion
production and distribution
Draws logical conclusions, but
does not defend with
evidence; not enough
information to prove a basic
understanding of sustainable
measures in fashion
production and distribution
Does not draw logical
conclusions and does not
show any understanding of
sustainable measures in
fashion production and
distribution
25
Organization Slides are organized in a
logical way that complements
the central theme; transitions
are well-paced to create a
natural and engaging flow
Slides are organized in a
logical way and transitions are

23. paced so that the material is
easily accessible
Slides are organized mostly in
a logical way and transitions
are paced so that the material
can be understood with focus
and effort
Slides are organized in a way
that is illogical OR transitions
are paced so that the material
cannot be understood
20
Visual Appeal There is a consistent visual
theme that helps enhance
understanding of the ideas;
includes multiple types of
media
Original images are created
using proper size and
resolution that enhance the
content; includes more than
one type of media
Visually depicts topic and
assists audience; images are
proper size and resolution

24. Graphics are unrelated to
content and cross over each
other; distracting, busy, and
detract from presentation
20
Narration
(Research/Writing)
Mechanics and style ensure
clarity; incorporates multiple
properly cited scholarly
resources
Mechanics and style promote
clarity; incorporates some
properly cited scholarly
resources
Mechanics and style make
narration intelligible;
incorporates very few
properly cited scholarly
resources

25. Several mechanical errors OR
does not incorporate scholarly
resources
10
Earned Total 100%