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Team 14 - Seal the Seasons
- 1. 1500 miles
- 4. 25%
- 8. 81%
- 13. Digital— Twitter
- 15. 3rd
- 16. PR— Website Seal the Seasons believes that farmers-market fresh food should be available year-round, that’s why we’ve dedicated ourselves to partnering with NC farmers to provide local, non-GMO fruits and vegetables straight to your freezers – all year. We’re the only NC company that offers locally grown, locally frozen, and wholefully enjoyed produce year- round. Our partnerships with local farmers puts less distance between you and what you eat. We make conscious consumption easy for the everyday buyer. FrontPage
- 17. PR— Website/Blog ● Recipes ● News ● Events ● FarmerProfiles
- 18. "Why have I stuck with farming? It’s the way you’re raised. I was raised working 70-80 hours a week – does not bother me a bit, as long as I get a break. People talk about a 40-hour workweek, but most of the time I’ve achieved that by Wednesday. On the other hand, when most people get ready for work, they have to get dressed up, commute and so on. Most days I get up and brush my teeth and I’m at work.” - Mark Lyon PR— Website:FarmerBios
- 19. PR— Newsletter ● Recipes ● ConsumerTestimonials ● FarmerBios ● Events ● News
Editor's Notes
- Food for the average American meal travels an estimated 1500 miles from the farm gate to the consumer’s plate. Seal the Seasons’ pride and emphasis on quality, locally-sourced produce puts consumers closer to the farming process. Seal the Seasons Overview - who we are, what our mission/values are
- Strengths - brand image/good reputation; good price Weaknesses - social media, website, lack of marketing Opportunities - expand on differences since it’s the only locally-grown frozen market Threats - market dominated by house brand products
- Authentic (hands with blackberries) Unique (Wise and Daniel) Transparent (farmer couple) Relational (Lyon and Patrick) Accessible (bottom right)
- Packaged Foods Report: Nearly half of people surveyed said that they are willing to pay up to 10% more for locally sourced food. And nearly 1 in 3 said they’re willing to pay 25% more. Evident market for locally-sourced food → people are more conscious of where their food comes from VALUE - UNIQUE
- MRI data identifying our target demographic → women, attended college, 25-35, 55-65, middle to upper class
- Jane - Health-Nut Mom Deb - Community-Oriented Grandma
- Seal the family. Seal the community. Seal the seasons. → Eat Well. Do Good. Overall digital campaign All aspects lead back to brand image characteristics - Increase brand awareness/recognition
- 81% of Pinterest users are female VALUE - ACCESSIBLE
- Seal the Seasons
- Although these were intended for Instagram, they can be used for other promotional materials as well.
- Continue to keep Facebook relevant.
- Example of current Facebook page
- They currently have a Twitter account, but haven’t updated it in a while. Add more facts and links to interesting articles and pictures.
- NC ranks 3rd nationally in the number of farms selling through a CSA agreement - CSA is community-supported agricultre NC ranks 5th natinoally for the number of farms selling their product directly to retail stores VALUE - RELATIONAL (Farm Bureau of NC)
- Media Kit (press releases, media advisory, media list) Changed structure of website - made it easier to navigate/accessible Seal the family.
- Partnership with Elmo’s Diner (local, fresh food) to incorporate berries into certain dishes → brand awareness Cooking Class - partnered with Southern Season - how to cook/freeze foods: strawberries (emphasizes being different) Smoothies Seal the Community.
- Importance is not on increasing sales, but again, more on brand recognition Printed/made by local environmentally-friendly businesses Simple, minimalist design focused on promoting the brand name and uniting in a community around it
- How the holiday season relates to Seal the Seasons