The document provides data and analysis on video performance for theatrical/VOD and gaming brands in November 2015 from Teads Labs. Some key trends include: - Views and interactions increased month-over-month for theatrical/VOD but decreased for gaming. - Top videos had both high views and interaction rates, with trailers performing well. - Paramount overperformed with videos like the Zoolander 2 trailer. Netflix also rose in the rankings.

1. REINVENTING VIDEO ADVERTISINGData extracted on the 1st of December 2015
ENTERTAINMENT
BAROMETER
December 2015
• Theatrical & VOD
• Gaming

2. TEADS
• Global leaders in native video advertising
• Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the
most effective video solution on the market
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Unlocking inventories through the award-winning inRead® format
Best Use of Native
Advertising
Top Digital Innovator
Fast growing private
company in America
Best Technology
Best Places to
Work in NYC
#1 in the IPA Digital
Media Owner survey 2015

3. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on a numerous
parameters linked to each brand channel including: the number of total
views, number of total videos, video length, shares, comments, likes,
dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to understand
the video landscape of a particular category in a specific time frame.
For recommendations or further insights, please contact:
Global Industry Director, Entertainment
Claire Holland: claire.holland@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv
METHODOLOGY & GLOSSARY

4. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
YouTube likes and comments + Facebook comments and
likes
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) per views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views+ comments + likes) + Facebook (shares+
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / Total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
BRANDS*KEY WORDS
THEATRICAL & VOD GAMES
*Note: The brands not displayed on the charts either didn’t have any activity on the
analysed channels or were not considered due to their low performance.

5. 55 Brands
1,082 Videos
156,521,191 Views
2,182,741 Interactions
YouTube,
Facebook and
Instagram
channels
Data as per the
1st December 2015
Data shows a snapshot in time; at the
point of the presentation, stats may
have increased substantially.
The data is extracted
and manually evaluated
through the Teads Labs technology
Theatrical & VOD and Gaming brands
Ranking per
• Views from YouTube
• Interaction rate
• Aggregated views
& interactions
Interaction rate = Facebook &
YouTube Interactions / YouTube views
Aggregated rank = views + interaction
rate score
Snapshot Labs
Theatrical & VOD
and
Gaming Score
RankingTimeChannels
METHODOLOGY & GLOSSARY

6. After several months of decrease, the number of views and
interactions increased in November from 61M to 92M and from
725K to 1.4M respectively.
On the other end, Instagram interactions dramatically
decreased from 575K to 339K interactions.
Marvel over-performed on all networks with Captain America
on Theatrical, Jessica Jones on TV & VOD and Ant-Man on
Instagram.
Theatrical
& VOD
Gaming
38 BRANDS, November 2015 data:
17 BRANDS, November 2015 data:
Similar number of views (from 64M to 65M) but less
interactions (from 1.7M to 700K) in November vs. October.
Fallout 4 is one of the most important titles of the year, over
performing with videos issued by Bethesda Softworks,
PlayStation or Xbox.
SUMMARY
Views represent YouTube views as extracted from the Teads Labs; the interaction rate is calculated as the sum
of YT and FB likes, comments and shares divided by YouTube Views.
Main trends
- Stronger combined results on YouTube both for
Theatrical & VOD and Gaming vs. last month
- YouTube focusses on trailers and teasers while
Instagram reinforces the brand community.
- Above-average interaction rates for top videos for the
second month in a row.
- Trend for longer-form content both in Gaming and
Theatrical / VOD
- Content Warnings do not prevent videos from
reaching top results (13 Hours: The Secret Soldiers of
Benghazi, Fallout 4, Rise of Tomb Raider)

7. Data extracted on the 1st of December 2015
ENTERTAINMENT
BAROMETER
December 2015
Theatrical & VOD
REINVENTING VIDEO ADVERTISING

8. POPULARITY MAPPING
The approaching holiday season caused
above-average performance for most brands
in November. As a consequence, brands like
HBO or Pixar fell down despite overall
positive results.
Paramount and Dreamworks kept on
climbing the ranking and Netflix also
regained its former position after a quieter
October.
Disney remained at the top of the ranking
thanks to its popularity but Marvel stood out
in November by reaching top rankings both in
Theatrical and TV & VOD categories.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.

9. 14,276,918
7,254,237
5,157,899
4,027,134
1,851,056 1,442,734
267,623 251,835 158,987 140,420
2.5%
3.1%
2.2% 1.4%
3.0%
3.0%
7.9%
2.2%
3.0%
4.5%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
• Top videos gathered both large number of views and good interaction rates in November vs. October.
• Paramount overperformed this month, followed by Universal Pictures, promoting three 2016 movies each.
• The best video by combined results was issued by Marvel: it’s the first trailer of Captain America: Civil War, set to be release in May 2016.
• Longer than average videos featured in the top 10 this month (over 2-minute long)
Zoolander 2
Trailer (2016) -
Paramount
Pictures
00:02:35
18.11.2015
Paramount
Zootopia
Official US
Sloth Trailer
00:02:37
23.11.2015
Disney
The Huntsman:
Winter's War -
Official Trailer
(HD)
00:02:41
18.11.2015
Universal
Pictures
My Big Fat
Greek
Wedding 2 -
Official Trailer
(HD)
00:02:23
11.11.2015
Universal
Pictures
The Little Prince
Trailer (2016) -
Paramount
Pictures
00:02:37
25.11.2015
Paramount
The Huntsman
Winter's War -
Trailer Tease
00:00:15
17.11.2015
Universal
Pictures
Sky Movies Star
Wars promo
00:00:31
25.11.2015
Sky
13 Hours: The
Secret Soldiers
of Benghazi -
Trailer #2 RED
BAND (2016) –
00:02:50
04.11.2015
Paramount
1st Trailer for
Marvel’s
“Captain
America: Civil
War”
00:02:27
25.11.2015
Marvel
Miracles From
Heaven - Official
Trailer (ft. Jennifer
Garner)
00:02:33
11.11.2015
Sony Pictures

10. 956,545
721,324
193,938
117,058 81,670 77,923 77,690 54,351 43,206 11,472
5.6% 4.4% 4.9% 4.7%
7.3%
13.3%
3.5%
5.5%
4.4%
11.7%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number o views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
• Netflix came back in the top video ranking with 6 videos all exceeding 4% interaction rate and even peaking at 13%.
• Marvel also performed well with the series Agents of S.H.I.E.LD and Jessica Jones.
A Very Murray
Christmas - Trailer
- Netflix [HD]
00:01:39
17.11.2015
Netflix
Celebrating 50
Episodes of
Marvel’s
Agents of
S.H.I.E.L.D.
00:08:29
04.11.2015
Marvel / Netflix
John Mulaney:
The Comeback
Kid - Clip -
Peace Be With
You - Netflix
[HD]
00:01:20
09.11.2015
Netflix
Degrassi: Next
Class - Trailer -
Netflix [HD]
00:00:58
24.11.2015
Netflix
I'll Be Your Guest
- Marvel's
Jessica Jones -
Clip 1
00:01:03
17.11.2015
Marvel / Netflix
Agent Carter
Lands in L.A. -
Marvel's Agent
Carter Season
2 Preview
00:00:31
18.11.2015
Marvel / Netflix
W/ Bob & David -
Banes and
Dunfrey "All I
Need" - Music
Video - Netflix
[HD]
00:02:38
13.11.2015
Netflix
Doc Emrick –
Hockey Legend:
Real Sports
(HBO)
00:13:37
25.11.2015
HBO
F is for Family -
Main Trailer -
Netflix [HD]
00:02:09
16.11.2015
Netflix
John Mulaney: The
Comeback Kid -
Trailer - Netflix [HD]
00:00:47
09.11.2015
Netflix
* The video has since been removed

11. • Only three videos stood out with more than 10K interactions, thus causing a wide gap between the three first videos and the others.
• The best Instagram video was issued by Disney for the US premiere of The Good Dinosaur.
• Marvel obtained good results with videos introducing Hank and Scott from the Ant-Man movie.
Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
Ready for a dino-mite premiere. ✨
Follow Disney on Snapchat for live
updates from the green carpet.
#GoodDino
18.11.2015 Disney
He’s a small-time thief with big-
time powers.? #AntMan
26.11.2015
Marvel
Meet Hank. He's everywhere...or, at
least, his trusty ants are. #AntMan
27.11.2015
Marvel
83,678 80,682
67,604
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
TOP VIDEOS PER INTERACTIONS

12. 27%
20%
13%
9% 8%
4% 4% 4% 3% 3% 4%
0%
5%
10%
15%
20%
25%
30%
Paramount Marvel Netflix Universal
Pictures
Disney Sony Pictures Dreamworks Warner Bros Pixar Fox Others
SHARE OF INTERACTIONS
22%
11% 11% 10% 9% 8% 7%
6% 5%
2%
10%
0%
5%
10%
15%
20%
25%
Paramount Netflix Marvel Warner Bros Dreamworks Universal
Pictures
Sony Pictures Disney Pixar 20th Century
Fox
Others
SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 92,759,773
The total number of views increased by one third in
November.
Paramount showed the best brand evolution: the
brand’s number of views was ten times higher in
November vs. September, mostly thanks to Zoolander 2.
Netflix re-entered the top ranking directly at the second
position thanks to good performance across several
series.
Share of views = Brands’ YouTube views / Total views
__________________________________
Total number of interactions: 1,457,211
After decreasing for several months in a row, the total
number of interactions doubled in November vs.
October.
Large number of views coupled with good interaction
rates allowed Paramount to overtake Marvel.
TV & VOD brands obtained limited results: Fox fell from
the 2nd to the 10th position while Hulu and HBO left the
ranking. That makes Netfix’s 3rd position even more
noteworthy.
Share of Interactions = Brands’ YouTube and Facebook
interactions / Total interactions
Interactions:
Videos: 15 26 66 15 59 15 32 2 15 30 440
399,318 292,570 188,923 127,755 117,635 63,264 60,983 58,985 44,526 43,584 59,668

13. After the official teaser, the trailer for Zoolander 2 was released
and ranked 1st by views and 2nd by combined results in
November, promising positive reactions to the movie.
Zoolander 2 Trailer (2016) - Paramount Pictures
Date published: 18.11.15
Film release date (Imdb): 12.02.2016 (USA)
Number of days live: 24
Duration : 02:35
Views : 14,276,918
Interactions: 359,303
Interaction rate: 2.5%
TOP VIDEOS
John Mulaney, the stand-up American actor, headed to Netflix in
his latest show special The Comeback Kid. The trailer achieved
the best interaction rate and best combined results for TV & VOD
in November.
John Mulaney: The Comeback Kid - Trailer - Netflix [HD]
Date published: 09.11.15
Number of days live: 21
Duration : 00:47
Views : 77,923
Interactions: 10,335
Interaction rate: 13.3%

14. The 1st trailer of Captain America: Civil shows a fight among the Avengers, opposing Captain
America and Iron Man. It ranked best combined results of the month.
The Civil War Begins – 1st Trailer for Marvel’s “Captain America: Civil War”
Video live date: 25.11.2015
Film release date: 06.05.2015
Duration: 00:16
Views: 7,254,237
Interaction rate: 3.1%
TOP VIDEOS
Dav, the Indian 30-year-old actor in New York and hero of Master of None, worries about the
status of Indian actors in Hollywood. The trailer ranked 2nd by views for TV & VOD.
Master of None - Indians on TV: Indians - Netflix [HD]
Trailer live date: 06.11.15
Film release date: 05.02.15
Duration: 00:16
Views: 3,274,344
Interaction rate: 0.0%
The new The Little Prince was inspired by the tale written by Antoine de Saint-Exupéry. The
story of a little girl who lets fairy tales enter her ordered life ranked second by combined
results in the Theatrical category.
The Little Prince Trailer (2016) - Paramount Pictures
Trailer live date: 09.11.15
Film release date: 18.03.2016
Duration: 02:37
Views: 267,623
Interaction rate: 7.9%

15. Dreamworks
• Dreamworks climbed 2 ranks in Teads’ video ranking to the 8th
position
• 4th brand by activity: 35 Facebook posts, 59 YouTube videos and 1
Instagram videos
• Best results with the Kung Fu Panda 3 Trailer
TOP BRANDS
Universal Pictures
• 3 videos in Teads’ video ranking
• 9% share of interactions
• Best results for The Huntsman: Winter’s War
Fox
• Most active brand with 5 Facebook posts, 197 YouTube videos and 4
Instagram videos, despite 40 videos less than in October
• Best results for GREASE, The Musical
Disney
• Best brand of the ranking
• Most popular brand with 506M Facebook fans, 2.3M YouTube
subscribers and 3.5M Instagram followers
• Best results for Zootopia

16. Number of videos released (monthly) UK Film release date
TOP VIDEOS’ ACTIVITY ON SOCIAL MEDIA
Views: 14,276,918
US Film release date
12.02.161 1
12.02.16
Views: 7,254,237
Views: 4,278,969
06.05.1629.04.161
2
22.04.16
22.04.16
2016
2016
2016
June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May
June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May
June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May

17. Brand Video name Views Interaction Rate Video Length
Marvel The Civil War Begins – 1st Trailer for Marvel’s “Captain
America: Civil War”
7,254,237 3.1% 00:02:27
Paramount The Little Prince Trailer (2016) - Paramount Pictures 267,623 7.9% 00:02:37
Universal Pictures My Big Fat Greek Wedding 2 - Official Trailer (HD) 1,851,056 3.0% 00:02:23
Sony Pictures
Miracles From Heaven - Official Trailer (ft. Jennifer
Garner) 1,442,734 3.0% 00:02:33
Paramount Zoolander 2 Trailer (2016) - Paramount Pictures 14,276,918 2.5% 00:02:35
Disney Zootopia Official US Sloth Trailer 5,157,899 2.2% 00:02:37
Paramount 13 Hours: The Secret Soldiers of Benghazi - Trailer #2
RED BAND (2016) - Paramount Pictures
140,420 4.5% 00:02:50
Sky Sky Movies Star Wars promo 158,987 3.0% 00:00:31
Universal Pictures The Huntsman Winter's War - Trailer Tease 251,835 2.2% 00:00:15
Universal Pictures The Huntsman: Winter's War - Official Trailer (HD) 4,027,134 1.4% 00:02:41
TOP 10 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of September. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

18. Brand Video name Views Interaction Rate Video Length
Netflix John Mulaney: The Comeback Kid - Trailer - Netflix
[HD]
77,923 13.3% 00:00:47
Netflix A Very Murray Christmas - Trailer - Netflix [HD] 956,545 5.6% 00:01:39
Netflix Degrassi: Next Class - Trailer - Netflix [HD] 81,670 7.3% 00:00:58
Netflix F is for Family - Main Trailer - Netflix [HD] 721,324 4.4% 00:02:09
Marvel/ Netflix
Celebrating 50 Episodes of Marvel’s Agents of
S.H.I.E.L.D. 193,938 4.9% 00:08:29
Netflix
John Mulaney: The Comeback Kid - Clip - Peace Be
With You - Netflix [HD] 117,058 4.7% 00:01:20
Marvel/ Netflix Agent Carter Lands in L.A. - Marvel's Agent Carter
Season 2 Preview
54,351 5.5% 00:00:31
HBO Doc Emrick – Hockey Legend: Real Sports (HBO) 11,472 11.7% 00:13:37
Netflix W/ Bob & David - Banes and Dunfrey "All I Need" -
Music Video - Netflix [HD]
43,206 4.4% 00:02:38
Marvel/ Netflix I'll Be Your Guest - Marvel's Jessica Jones - Clip 1 77,690 3.5% 00:01:03
TOP 10 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS
Snapshot for the month of November. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.
* The video has since been removed

19. Data extracted on the 1st of December 2015 REINVENTING VIDEO ADVERTISING
ENTERTAINMENT
BAROMETER
December 2015
Gaming

20. POPULARITY MAPPING
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
Despite the overall ranking staying quite
consistent month by month, there were
some changes in November vs. October,
such as Sega reversing rankings with
Namco Bandai or Nintendo with Ubisoft.
Bethesda Softworks’ performance is the
most noteworthy in November, reaching top
results with Fallout 4 videos.
Nevertheless, the great popularity of
PlayStation and Xbox left them
unchallenged at the top of the ranking.

21. 5,376,023
964,946
538,456
236,596 128,310 92,699 92,356 59,491 54,104 52,914
4.2%
3.7%
3.5%
9.9%
4.5%
6.9%
5.4%
7.0% 6.9%
6.7%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
BEST VIDEOS BY VIEWS AND INTERACTION RATES
Number of views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: YouTube and Teads Labs
• Bethesda reached both top number of views, top interaction rate and top combined results with Fallout 4. The game, released on November 10th, was
one of the most anticipated games of the year, as proven by high interaction rates.
• Nintendo also gathered good combined results with the two first Nintendo Direct after the former CEO of the company, Saturu Iwata passed away.
• 4 videos appeared in the top ranking despite limited access due to YouTube Content Warning.
Fallout 4 -
Launch Trailer
00:02:51
05.11.2015
Bethesda
Nintendo Direct
11.12.2015
01:49:29
12.11.2015
Nintendo
Fallout 4 LEGO
Recreation
00:01:48
13.11.2015
Bethesda
Double your
Games with
Gold in
November
00:01:30
01.11.2015
Xbox
Rise of the
Tomb Raider -
"I Shall Rise"
Music Video
00:03:06
09.11.2015
Xbox
Xbox One
Backward
Compatibility
00:00:32
09.11.2015
Xbox
Fallout 4 - Launch
Trailer
00:02:54
06.11.2015 Xbox /
Bethesda
MASS
EFFECT™
Official Video –
N7 Day 2015
00:01:27
07.11.2015
Xbox
Nintendo Direct
11.12.2015
00:45:11
12.11.2015
Nintendo
Official Call of
Duty®: Black
Ops III –
Nuk3town Bonus
Map Trailer
00:01:36
03.11.2015
Xbox

22. 58,921
40,470
24,563 22,716 22,041 19,483 17,802
14,489 14,322
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000 BEST VIDEOS BY INTERACTIONS
TOP VIDEOS – INSTAGRAM
Source: YouTube and Teads Labs
• Best videos gathered more interactions in November vs. October but only 9 videos exceeded 10K interactions.
• Ubisoft and Electronic Arts promoted respectively The Division and Star Wars Battlefront while PlayStation and Nintendo’s best post focused on the
brand universe: 2 Nintendo posts even are reposts of fans dancing the Yo-kai Watch Dance.
Grab this Entwined
dynamic theme
from the team at
Pixelopus on
PlayStation Store.
18.11.2015
PlayStation
!nnAlpha footage
captured on Xbox One
26.11.2015
Ubisoft
#Repost
@nintendoworldny
with @repostapp.n
・・・
n#YOKAIWATCH
#Jibanyan
#NintendoWorld
07.11.2015
Nintendo
Looks like a
certain
#amiibo
caused a little
trouble at this
year's
Thanksgiving
potluck...
27.11.2015
Nintendo
Wait out the
New York
weather in a
variety of indoor
environments in
#TheDivision!
06.11.2015
Ubisoft
What's your
favorite thing
to do in
#StarWarsBattl
efront?
18.11.2015
Electronic Arts
Had a blast hopping
on board the
#YOKAIWATCH
hype train, and it all
begins with this
dance! …
18.11.2015
Nintendo
Live out your
fantasies in
#StarWarsBattl
efront!
23.11.2015
Electronic Arts
Are you ready to
experience the
Wonderful Life of a
PS4 Player?
#PS4Life
04.11.2015
PlayStation

23. 29% 28%
18% 18%
6%
1% 0% 0% 0% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
SHARE OF VIEWS
Xbox
Xbox
35%
24%
20%
17%
2% 1% 0% 0% 0% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Bethesda PlayStation Nintendo Microsoft Ubisoft Rockstar
Games
Namco
Bandai
Activision Sega Electronic
Arts
Others
SHARE OF INTERACTIONS
SHARE OF VIEWS AND INTERACTIONS
Total number of views: 65,398,739
The number of views remained in line with October.
Xbox fell back at the 4th position after a October’s
success with Halo 5.
On the other hand, Call of Duty, Nintendo Direct and
Fallout 4 releases reinforced PlayStation, Nintendo
and Bethesda Softworks.
Share of views =
Brands’ YouTube views / Total views
Total number of interactions: 725,530
Around 1M interactions less in November after a
peak in October.
The performance by share of interactions and share
of views are nearly identical, with Bethesda,
PlayStation, Nintendo and Xbox leading the ranking.
Share of Interactions = Brands’ YouTube and
Facebook interactions / Total interactions
Interactions:
Videos: 58 27 2 50 40 23 3 4 5 1 18
251,578 174,199 148,470 125,220 16,269 5,282 2,056 1,185 764 347 160

24. For the second month in a row, Fallout 4’s trailer reached best results
by views. The last trailer before the release of the game gathered an
outstanding interaction rate.
Fallout 4 - Launch Trailer
Date published: 05.11.15
Game release date: 10.11.15
Number of days live: 25
Duration : 02:51
Views : 5,376,023
Interactions: 228,185
Interaction rate: 4.2%
TOP VIDEOS
The Lego Master Builder Pierre created a 20,000-piece lego set
inspired by the Fallout universe. The video achieved the best
interaction rate among videos with more than 30,000 views and
ranked best by combined views and interaction rates.
Fallout 4 LEGO Recreation
Date published: 13.11.15
Number of days live: 27
Duration : 01:48
Views : 236,596
Interactions: 23,393
Interaction rate: 9.9%

25. Martin Starr, the actor starring in Freaks and Geeks, introduces himself ad the “Innovation
Guy” of all most famous Xbox titles and sarcastically takes credit for them. The humorous
video ranks 2nd by views.
Xbox Innovation Guy with Martin Starr: You’re Welcome
Video live date: 11.11.2015
Duration: 00:54
Views: 2,218,348
Interaction rate: 0.2%
TOP VIDEOS
The official Black Ops III live action trailer, with Paint it Plack as soundtrack, featured
Michael B. Jordan, Cara Delevingne, and Marshawn Lynch. The celebrity endorsements
indeed caused fans to interact with the video.
Official Call of Duty®: Black Ops III Live Action Trailer - “Seize Glory”
Video live date: 02.11.15
Duration: 01:43
Views: 42,457
Interaction rate: 7.3%
Published one day before the release of the game on Xbox 360, this final Tomb Raider
trailer ranks 3rd by combined results, introducing the exclusive soundtrack « I Shall Rise »
by Karen O, written for the game.
Rise of the Tomb Raider - "I Shall Rise" Music Video
Video live date: 09.11.15
Duration: 03:06
Views: 92,699
Interaction rate: 6.9%

26. PlayStation
• Best overall brand performance in Noivember
• Best share of views (29%) and second best share of interactions (24%)
• Most active brand: 118 YouTube videos and 68 Facebook posts
TOP BRANDS
Bethesda Softworks
• Best title of the two last months with Fallout 4
• Best share of interactions (35%)
• Best video by number of views, interaction rates and combined results
Electronic Arts
• Best evolution of the month: +2, from the 11th to the 9th position
• Best results with the campaign featuring the Lucas Brothers
Nintendo
• Positive evolution in the overall ranking: from the 6th to the 5th position
• 2 videos in the YouTube top video ranking and 3 in the Instagram top video
ranking

27. Brand Video name Views Interaction Rate Video Length
Bethesda Fallout 4 LEGO Recreation 236,596 9.9% 00:01:48
Bethesda Fallout 4 - Launch Trailer 5,376,023 4.2% 00:02:51
Xbox Rise of the Tomb Raider - "I Shall Rise" Music Video 92,699 6.9% 00:03:06
Nintendo Nintendo Direct 11.12.2015 964,946 3.7% 00:45:11
Xbox Double your Games with Gold in November 128,310 4.5% 00:01:30
Xbox Xbox One Backward Compatibility 92,356 5.4% 00:00:32
Nintendo Nintendo Direct 11.12.2015 538,456 3.5% 01:49:29
Xbox/ Bethesda Fallout 4 - Launch Trailer 59,491 7.0% 00:02:54
Xbox MASS EFFECT™ Official Video – N7 Day 2015 54,104 6.9% 00:01:27
Xbox Official Call of Duty®: Black Ops III – Nuk3town Bonus
Map Trailer
52,914 6.7% 00:01:36
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1)
Snapshot for the month of September. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

28. Brand Video name Views Interaction Rate Video Length
Nintendo Star Fox Zero | Introducing Star Fox 164,450 3.7% 00:01:19
Nintendo Xenoblade Chronicles X Survival Guide: Large Skell
Combat
224,951 3.4% 00:08:20
Xbox Official Call of Duty®: Black Ops III Live Action Trailer -
“Seize Glory”
42,457 7.3% 00:01:43
Xbox New Xbox One Experience Interview: Mike Ybarra 92,638 4.1% 00:03:00
Nintendo
Xenoblade Chronicles X Survival Guide: Mining Your
Own Business 96,444 4.0% 00:09:01
Xbox Overwatch Gameplay Trailer #2 51,865 5.2% 00:04:33
Xbox This Week on Xbox, November 27th 2015 42,938 5.8% 00:04:59
Xbox Rise of the Tomb Raider - "Legend Within" TV Ad 98,908 3.9% 00:01:01
Xbox The Guide on the New Xbox One Experience 125,864 3.8% 00:03:25
Xbox Forza Motorsport 6 Fallout 4-themed Ford F100 183,193 3.0% 00:00:50
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2)
Snapshot for the month of November. Views and interactions may vary significantly after the data collecting date.
Views come from YouTube as extracted from the Teads Labs;
interaction rates are calculated as the sum of YT and Fb comments, likes and shares divided by YouTube views.

29. Please contact :
Global industry Director, Entertainment - claire.holland@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv
Visit Teads´ website: http://teads.tv/