1) The document discusses feedback from users of tea brand No. 9 in various locations. It notes that while users praise the taste, there have been steep price hikes and drops in quality. 2) It also discusses the other tea brands popular in each location such as Mukesh Golden, WB, and loose tea. It notes that other brands provide better service to vendors than No. 9. 3) The feedback suggests improving service, ensuring uniform packaging, and controlling price hikes to better compete with other tea brands.

1. KETAN .K. SONI

2.  Other Brands : Rajani(205), Mukesh
Golden(260), No.1, Navratna(180), Sunil Tea
 Few Tea outlets been served by Viral
 Feedback from No.9 Users :
 More Cupping's, Quality, Taste, etc
 Steep Price hikes.
2Ketan Soni

3.  Other Brands : No.1(260)
 People using No.9 get it from our COCO outlet
 Huge Market(>1 Ton/ Mth) with minimum Avg.
45 Kgs/Canteen but Lacks in Service
 Feedback from No.9 Users :
 Steep Price hikes but Quality has dropped.
3Ketan Soni

4.  Other Brands : Mukesh Golden(270),
Bhramand(90), Patel, Jain, Sangam(170),
Rajani(200), Ahmd brand(160-200), No.1(260) & a
huge loose Tea(130)
 Huge Market of Loose Tea
 Lacks in Service
 Feedback from No.9 Users :
 Steep Price hikes but Quality has dropped.
4Ketan Soni

5.  Other Brands : WB(180)
 People get the Tea mainly from our COCO outlet
but, also from their Kirana shops as they give it
on Credit & also at a lesser rate
 Feedback from No.9 Users :
 Steep Price hikes but Quality has dropped.
5Ketan Soni

6.  Other Brands : WB(150)
 People get the Tea either from Delhi gate or
from other outlets but Lacks in Service
 Feedback from No.9 Users :
 Steep Price hikes but Quality has dropped.
6Ketan Soni

7.  ‘GOLD sells as hot cake’
 Other Brands : Mukesh Golden(260), Gujarat
Gold(210), Assam Gold(180), Dheeraj(180), Patel
 People mainly buy Tea on Cash but Mukesh
Golden serves few of them through Fariwalas
 Feedback from Mukesh Golden Users :
 More Cups, Higher Quality, More kadak/color, Never
gets black while re-boiling.
7Ketan Soni

8.  It is a GOLD Market : Highly Preferred &
Demanded
 Other Brands : Mukesh Golden(240/260),
Gujarat Gold(200), Aditya Gold
 People mainly buy Tea on Cash but Mukesh
Golden serves few of them through Fariwalas
 Feedback from Gold Users :
 Credit, Service, Relation, etc.
8Ketan Soni

9.  Other Brands : Mukesh Golden(240), Nutan Golden
Dust, WB
 Mukesh Golden serves few of them through
Fariwalas
 No.9 has good presence but people buy it from
our Outlet, Kirana store, etc
 Brand dilution – No.9 mixed with a low price loose
color tea which we lack in
 Feedback from No.9 Users :
 Higher price, lower cups, Tastes good, etc.
9Ketan Soni

10.  Other brands like WB, MG, etc gives service to
vendors whereas we do lack in service
 Users of No.9 have claimed about the benefits
they derive from using the brand but Non-users
are Unaware about the same
 Due to steep price hike vendors expressed non-
viability to survive in the future with the
continuing price hikes, raising the same would
impact their consumer base
 Consumer Demands Taste &/or Color (Area-wise)
 Confusion between Bhagal pack & No.9 pack10Ketan Soni

11.  Backsets @ Tea Stalls :
 Follows ‘Earn Today, Spend Today’ principle having low
investment capacity
 Purchases either from Franchisee (on Cash) or From
Mom n pop stores (on Credit) with pricing benefits
 Single point dealing (Kirana stores), all being on credit
 Lacks Immovability : High risk (No proper place)
 Withstanding Creditability
 HIGH RISK – HIGHER RETURN Segment
 Attract & Retain them by Showing their Benefits
from product usage.
 Regular service Commitment by us (Weekly
Twice) and extending them short period credit
11Ketan Soni

12.  Making these Tea Vendors aware about the benefits
they could derive in using our brand (Ad.)
 Starting and ensuring a Continuity in Service, can
ensure growth in this segment (Fariwala’s)
 Extending Credit and Ensuring need-based product
(adding Gold product to our kitty)
 Placing Vending machine in the Textile market, etc.
 Uniformity in the Packs : Bhagal & No.9
 Diversify & build a portfolio.
12Ketan Soni