This document discusses different ways for a company to get closer to consumers and satisfy their needs through improved service. It evaluates three options: outsourcing service to distributors, using a hybrid approach of distributors and direct employees, or maintaining a fully in-house direct employee model. For each option, the document lists the potential pros and cons. It also discusses ways to improve brand awareness, such as customized advertising, certifying vendors as authorized users, and opening company-owned tea cafes. Establishing a network of product vending machines is proposed as another strategy for enhancing consumer access.

1. KETAN .K. SONI

2. SERVICE :
 Getting more Closer to Consumers,
Understanding their needs and satisfying them
accordingly.
 The Three probable Ways are:-
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3.  Pros
 Outsourced liability
(extending/ recovery
Credit, prompt Servicing,
etc.)
 Can used their vast
network, which may be an
untapped for us.
 No need of direct
manpower.
 Single point dealing for
driving business.
 Cons
 May need to be kept
under frequent watch &
monitor.
 May service only those
which they feel.
 May lack in proper
communication, etc.
 May not pass on the actual
picture/real scenario of
the market happenings.
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4.  Pros
 Better than Fariwala’s.
 Single point dealing –
service and communication.
 Will get to know more
about any feedback/
problems faced by vendors
and solve it immediately.
 Cons
 May drop time-consuming
and risky routes like
textile market.
 Will serve only once a
week, irrespective of
buying capacity of the
vendors.
 Prefers Cash business in
Credit sensitive (textile
market) – risk of party
disappears.
 Have price backsets from
franchisee and retailers
estd. In their routes.
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5.  Pros
 The Best : Closest to the
Consumers.
 Best Service and proper
communication with real-
time feedback from our
customers and consumers.
 Will ensure Best control and
Watch along with proper
understanding of any
market happenings.
 Staff dedicated only to the
Dust segment.
 Cons
 May have to decide whom
to extend credit,
recovery.
 Need of manpower and
other resources for
service.
 Tedious task to manage all
the resources by self.
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6. AWARENESS (Branding) :
 Getting more Closer to Consumers,
Understanding their needs and satisfying them
accordingly.
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7.  Customized Advertisement making tea vendors
aware about their benefits in using our product.
 Board Advertisement on Tea Center Shops
(mentioned in first presentation).
 Issuing them a certificate of Authorized user : May
need frequent checks to ensure the quality is
maintained. Failing the same due to quality and
hygiene, may impact our brand negatively.
 The Best could be setting up our own Unique
Organized Chain outlets of Tea Café n Lounges
(mentioned in first presentation) – A benchmark
for others.
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8.  Direct Employees : Maintaining Regular service and
enhancing direct relations, direct and proper
communication, real-time feedback, proper
control and watch over the market with new
explorations, specific only to Dust segment.
 Exploring Fariwala’s distribution network along
with mitigating the liability for extending &
recovering credit with regular supply twice a
week.
 Using Distributors and Fariwala’s Distribution
Network for prompt delivery of our products.
 Running schemes customized to segment-specific.
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9.  After a pilot test of placing vending machine (a
canteen premise in textile market), promoting
and establishing a network of vending machine in
Public joints (mentioned in second presentation).
 Have higher margins for vendors than the normal tea
(70-90% over cost approx.)
 Though the taste will be totally different but benefits
to the end-users would be Anytime availability and
quick delivery with options for varied flavors within
the existing price itself.
 With an Average daily sale of 400 cups through
vending, it will be profitable within a month after
meeting even the capital cost of machine.
 Have a good scope of picking up later.
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