The document discusses ABHI's use of WhatsApp for business purposes like policy issuance, renewal reminders, and self-service functions for customers. Some key points: - ABHI implemented WhatsApp notifications to provide policy documents digitally and reduce non-delivery of physical copies. This improved contactability. - WhatsApp renewals have grown from 6% to 17% of total renewals, reducing contact center volumes by 2%. Over 37,000 renewal communications were sent via WhatsApp. - Customers can now access policy documents, health assessment bookings, and app downloads through WhatsApp self-service functions. - Initial impacts include higher customer NPS scores,