Social media workshop Creative Connection
Harry van Vliet, Dennis Ringersma and Erik Hekman of the lectorate crossmedia, Utrecht gave a workshop about social media strategies, leverage and business models for Creative Connection.
See also: http://crossmedialab.nl/
Zorgonderwijs en sociale media voor Antonius AcademieMartijn Hulst
Presentatie gehouden op een kennisavond voor opleiders van de Antonius Academie. De presentatie gaat over de eenvoudige mogelijkheden die voor het onderwijs voor zorgverleners klaar liggen en waarom men er mee aan de gang moet.
Dit is de presentatie die ik heb verzorgd bij VNU Exhibitions voor exposanten van Overheid en ICT 2011 en Zorg&ICT 2011. Laat me weten wat je er van vindt. Als je een keer wilt verder praten kan je me bereiken via info@thors.nl
Social media workshop Creative Connection
Harry van Vliet, Dennis Ringersma and Erik Hekman of the lectorate crossmedia, Utrecht gave a workshop about social media strategies, leverage and business models for Creative Connection.
See also: http://crossmedialab.nl/
Zorgonderwijs en sociale media voor Antonius AcademieMartijn Hulst
Presentatie gehouden op een kennisavond voor opleiders van de Antonius Academie. De presentatie gaat over de eenvoudige mogelijkheden die voor het onderwijs voor zorgverleners klaar liggen en waarom men er mee aan de gang moet.
Dit is de presentatie die ik heb verzorgd bij VNU Exhibitions voor exposanten van Overheid en ICT 2011 en Zorg&ICT 2011. Laat me weten wat je er van vindt. Als je een keer wilt verder praten kan je me bereiken via info@thors.nl
This document discusses a Delphi study on social media influence and corporate reputation. It begins with background on social influence from a traditional and social media perspective. The study aimed to identify how influence can be determined within social media and understand the impact of social media corporate communications on reputation. Experts participated in rounds to discuss actors, interactions, and networks that influence reputation. Results showed social media influence comes from characteristics of actors, interactions, and networks. The impact of this influence on corporate reputation was also examined.
Research problem:
What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI?
Research questions:
What is social media?
What is ROI and how is ROI measured in traditional marketing?
What is social media marketing?
What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies?
Author: Luc Helmink
Our film uses conventions of the romantic comedy genre, such as the main characters initially missing each other but later sharing a first kiss. It represents teenagers exploring love and uses food in a romantic and comedic way. Film4 would be a suitable distributor as it distributes low-budget British films like ours. The target audience is girls and women ages 13 to 25, as romantic comedies appeal to them. We attract this audience through an upbeat soundtrack, modern clothing, and a blossoming relationship. Through constructing this film, we learned editing skills in iMovie and how camera angles can improve shots. The music and transitions improved from our preliminary task due to greater experience with the software.
Our media product uses conventions of the thriller genre such as setting scenes in woods and using ominous music. We challenge conventions by having a female antagonist rather than a male one. The product represents young, middle class white females and uses techniques like point of view shots to make the audience feel vulnerable. It would likely be distributed as a TV movie on Channel 4 due to its young audience and low budget. The learner has gained skills in filming, editing software, and collaborating with others to create the product.
The document appears to be advertisements from GameStop promoting various video game console and game deals. Some of the deals include:
- Buy a Wii console with Wii Sports game for 99 euros by trading in an old PS2.
- Buy a PS3 with 2 game choices for 229 euros by trading in 3 PS3/Xbox360/Wii games.
- Get a 12-month subscription to GameInformer magazine for 19 euros along with a ReplayCard that gives 10% extra trade-in value and 10% off pre-owned games.
- Pre-order upcoming games like Prince of Persia and Alan Wake for 19 euros each by trading in 2 games.
The
Presentatie voor Salus Summer School over innovatie in de gezondheidszorg. Wat zijn de belangrijkste uitdagingen, wat verstaan we onder innovatie en wat zijn belemmeringen en succesfactoren? Janneke de Groot, projectleider van het Zorginnovatieplatform, geeft een inleiding op deze thema's.
Juan Ponce de León was a Spanish explorer born in 1460 who led expeditions in the early 1500s hoping to find riches and the Fountain of Youth. On his first voyage in 1513, he encountered Florida while searching northwest of Hispaniola. He named Florida and became the first governor of Puerto Rico. Though he never found the Fountain of Youth, Ponce de León played a key role in Spain's early colonial efforts in the Americas.
The document describes a company that has two products and over 100 employees divided across many teams and departments. It includes wireframes for tracking progress of user stories and bugs across multiple projects and teams in TargetProcess planning tool. The wireframes show features for selecting scope, viewing team progress burndowns, getting details of work items, and dragging work items between backlog and sprint boards.
The document provides an overview of a company with 2 products and over 100 employees organized into many teams and departments. The company uses different processes across its teams and products.
The document describes an organization that has 2 products and over 100 employees divided across many teams and departments. Different processes are used across the teams and departments.
[Webinar Slides] Connect with your customers in our modern world with apps, d...AIIM International
Learn how the right mix of apps, data, mobile, and cloud can provide you with real-time connections with your customers throughout their journey with you.
For more information on Business Process Management (BPM), visit our resource center: http://www.aiim.org/Resource-Centers/Business-Process-Management.
This document discusses a Delphi study on social media influence and corporate reputation. It begins with background on social influence from a traditional and social media perspective. The study aimed to identify how influence can be determined within social media and understand the impact of social media corporate communications on reputation. Experts participated in rounds to discuss actors, interactions, and networks that influence reputation. Results showed social media influence comes from characteristics of actors, interactions, and networks. The impact of this influence on corporate reputation was also examined.
Research problem:
What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI?
Research questions:
What is social media?
What is ROI and how is ROI measured in traditional marketing?
What is social media marketing?
What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies?
Author: Luc Helmink
Our film uses conventions of the romantic comedy genre, such as the main characters initially missing each other but later sharing a first kiss. It represents teenagers exploring love and uses food in a romantic and comedic way. Film4 would be a suitable distributor as it distributes low-budget British films like ours. The target audience is girls and women ages 13 to 25, as romantic comedies appeal to them. We attract this audience through an upbeat soundtrack, modern clothing, and a blossoming relationship. Through constructing this film, we learned editing skills in iMovie and how camera angles can improve shots. The music and transitions improved from our preliminary task due to greater experience with the software.
Our media product uses conventions of the thriller genre such as setting scenes in woods and using ominous music. We challenge conventions by having a female antagonist rather than a male one. The product represents young, middle class white females and uses techniques like point of view shots to make the audience feel vulnerable. It would likely be distributed as a TV movie on Channel 4 due to its young audience and low budget. The learner has gained skills in filming, editing software, and collaborating with others to create the product.
The document appears to be advertisements from GameStop promoting various video game console and game deals. Some of the deals include:
- Buy a Wii console with Wii Sports game for 99 euros by trading in an old PS2.
- Buy a PS3 with 2 game choices for 229 euros by trading in 3 PS3/Xbox360/Wii games.
- Get a 12-month subscription to GameInformer magazine for 19 euros along with a ReplayCard that gives 10% extra trade-in value and 10% off pre-owned games.
- Pre-order upcoming games like Prince of Persia and Alan Wake for 19 euros each by trading in 2 games.
The
Presentatie voor Salus Summer School over innovatie in de gezondheidszorg. Wat zijn de belangrijkste uitdagingen, wat verstaan we onder innovatie en wat zijn belemmeringen en succesfactoren? Janneke de Groot, projectleider van het Zorginnovatieplatform, geeft een inleiding op deze thema's.
Juan Ponce de León was a Spanish explorer born in 1460 who led expeditions in the early 1500s hoping to find riches and the Fountain of Youth. On his first voyage in 1513, he encountered Florida while searching northwest of Hispaniola. He named Florida and became the first governor of Puerto Rico. Though he never found the Fountain of Youth, Ponce de León played a key role in Spain's early colonial efforts in the Americas.
The document describes a company that has two products and over 100 employees divided across many teams and departments. It includes wireframes for tracking progress of user stories and bugs across multiple projects and teams in TargetProcess planning tool. The wireframes show features for selecting scope, viewing team progress burndowns, getting details of work items, and dragging work items between backlog and sprint boards.
The document provides an overview of a company with 2 products and over 100 employees organized into many teams and departments. The company uses different processes across its teams and products.
The document describes an organization that has 2 products and over 100 employees divided across many teams and departments. Different processes are used across the teams and departments.
[Webinar Slides] Connect with your customers in our modern world with apps, d...AIIM International
Learn how the right mix of apps, data, mobile, and cloud can provide you with real-time connections with your customers throughout their journey with you.
For more information on Business Process Management (BPM), visit our resource center: http://www.aiim.org/Resource-Centers/Business-Process-Management.
Presentatie Mbo Docentendag 2015 - Sociale media en mediawijsheidJorick Scheerens
Hoe kun je vanaf morgen jouw eigen onderwijs verrijken met sociale media en mediawijsheid?
Meer betrokken, mediawijze studenten, verbeterde doorstroom naar vervolgopleidingen, meer opbrengst uit projecten en didactische kansen voor mediawijze docenten. Sociale media en mediawijsheid als kalk en cement. En veel meer dan Facebook, Twitter en Instagram alleen.
Een interactieve workshop vol kansen, mogelijkheden en inspiratie voor het onderwijs en antwoord op de vragen wat is media, sociale media en mediawijsheid? Wat is de relatie met onderwijs? Hoe geef je als onderwijsorganisatie (sociale) media een plaats? Hoe boek je resultaat en hoe kunnen anderen de vruchten plukken van deze resultaten?
Social media introductie middelburg-30 juni 2011RolandSyntens
Studiedag: Een inleiding op Social Media
Steeds meer ondernemers zien de waarde van sociale netwerken in, maar weten niet goed hoe te beginnen en hoe ze deze strategisch in kunnen zetten. In een 45 minuten durende inleiding maakte ondernemers kennis met de beginselen van social media.
Deze presentatie maakte ik voor de cursus mediacoach, openbare bibliotheken.
Opdracht 5, omgevingsanalyse, media-atelier in de Openbare Bibliotheek, oktober 2010
Social Media training voor Gemeenten Utrecht 31-10-13Herwin Wevers
Social media training voor Gemeenten
- De 12 Stappen van een effectief Social Media Plan.
- Efficiënte en effectieve inzet Social Media Instrumenten.
- Goede en minder goede praktijkvoorbeelden van de inzet van Social Media door nederlandse gemeenten.
- Online Community Management: Opbouwen en onderhouden betrokkenheid en bereik
- Meten en Monitoren van de Sociale Media activiteiten. Welke (gratis) tools je daarvoor kunt inzetten?
- Webcare. Hoe werkt het en hoe implementeer je dit in je gemeente?
Locatie: Utrecht, 31 oktober 2013
Hoofdtrainer: Herwin Wevers
Gastsprekers:
Ramses de Vries - Overgemeenten - http://prezi.com/-vhdunnqtpzc/over-gemeenten-webcare-31-oktober-2013/
Ewoud de Voogd - HowAboutYou - http://www.slideshare.net/edevoogd/2013-10-31-webcare-en-online-media-monitoring-bij-gemeenten-met-howa-aboutyou
Social Media training voor Gemeenten Utrecht 31-10-13
Tcw alumni masterclass v2
1. Social Media Research
Media en transformaties in onderzoek
Wat is het? Wat gebeurt er? Wat zijn effecten?
Sjoerd de vries sjoerd.devries@utwente.nl
maandag 5 juli 2010 1
2. Wie ik ben
Sjoerd de Vries
Media Communication &
Organisation, CEFS, SoMeRe,
Behavioural Sciences,
University of Twente,
Enschede
Konict BV, Enschede
www.konict.nl
maandag 5 juli 2010 2
3. Van nieuwe
media ...
the emergence of digital,
computerized, or
networked information and
communication
technologies in the later
part of the 20th century
(Wikipedia, august 2009)
maandag 5 juli 2010 3
4. naar sociale media
Media designed to be disseminated through social interaction,
created using highly accessible and scalable publishing
techniques. Social media supports the human need for social
interaction. Social media supports the democratization of
knowledge and information,
maandag 5 juli 2010 4
6. Corporate
communications
an ambition to encompass all
communications within one
perspective (Christensen, Morsing
and Cheney, 2008);
the set of activities involved in
managing and orchestrating all
internal and external
communications aimed at creating
favorable starting points with
stakeholders on which the
company depends (Riel &
Fombrun, 2007).
maandag 5 juli 2010 6
7. www.
Social Media Research somere.
nl
W2.0 in:
Zorg
Politiek
Organisaties
Maatschappij
Onderwijs
Cultuur
Onderzoek
...
maandag 5 juli 2010 7
8. Wat is Somere.nl?
• Somere is een online Research Center in Social
Media
• Cooperation between University, profit and
non-profit organizations
• Research: Bachelor, course, and master studies
• Workshops and other activities
• 2010: 20 student research projects running
• Three master courses running
maandag 5 juli 2010 8
11. Een medium is in de
communicatiewetenschappen een
Wat is een medium?
substraat voor informatieoverdracht
zoals, papier (krant, tijdschrift),
elektromagnetische golven (radio, tv,
computernetwerken), chips
(flashgeheugen, computergeheugen),
magnetisch materiaal (casetteband,
audio- en video-tape) ...
maandag 5 juli 2010 11
12. transformeert
• Omvorming, overgang,
herontwerp, ...
• Huidige mediatransformaties
leiden tot transformaties van
• organisatie processen
• verdienprocessen
• productieprocessen
• politieke processen
• ...
maandag 5 juli 2010 12
13. Voorbeelden van transformaties
• Business: Spotify, De Ipad gaat de krant redden
• Kennis: Social networks, Cocreation, Open
innovation,
• Gebruik: televisie/internet,
• Maar ook: Politiek, Gezondheidszorg, Marketing,
Onderwijs, ...
De vraag is: Verandert er eigenlijk wel
echt iets?
maandag 5 juli 2010 13
15. Onderzoek in 2009 ...
• Microblogging om kennis • Sociale media en
te delen thuiszorg client
empowerment
• Forums in
kennismanagement • Social media in
kennisnetwerken
• Sociale media in
onderwijs, Engeland, • Open co-innovation
Nederland en China
• Sociale media en beleving
• Communities in kennis- tijdens grote evenementen
gestuurde organisaties
• Co-creation marketing
maandag 5 juli 2010 15
16. en in 2010
• Closed Social Media • Jongeren into Sociale
Platforms media
• Social Politics • Sociale media in
onderwijs
• Open Innovatie en
Crowd Sourcing • Sociale media in de
jeugdzorg
• Sociale media
marketing • Sociale media in de
cultuur
• Serious gaming
maandag 5 juli 2010 16
17. Deelnemen aan SoMeRe
• Samenwerking UT en • Ontwikkelen van ‘living labs’
bedrijven / instellingen op het gebied van sociale
media
• Opbouwen van gezamenlijke
monitor-, en databanken. • Deelnemers profileren zich op
doelmatig en doeltreffend
• Opbouw en delen van W2.0 gebruik
innovatieve
onderzoeksinstrumenten • Dieptestudies naar specifieke
web 2.0 vragen
• Hierdoor trendstudies,
indexen, benchmarks, etc. • Delen en ontwikkelen van
kennis, inzichten en
• Samenwerking in een Lerend ervaringen
Netwerk
maandag 5 juli 2010 17
18. Somere na 2010 ...
• Ontwikkelen als een • Internationaliseren
open co-research
platform • Huidig
studentonderzoek
• Toegankelijkheid, verbreden met :
gebruik, en kwaliteit
instrumenten-, item-, • professioneel
en databank d(v)oor actieonderzoek
deelnemers vergroten ((non) profit)
• Publicatiemedia • studieonderzoek
verbreden (leerlingen)
maandag 5 juli 2010 18