1. The Toro Company
Info / Demo Form Automation
Andy Vevang
Associate Creative Manager,
Design & Interactive Media
Commercial Products Division

2. The Toro brand is typically
associated with our residential
lawn mowers and snow throwers.
Great products, but there’s more…

3. We produce commercial
golf and grounds maintenance
equipment used at premier venues
around the world.

4. Task
Automate customer
product information or
demonstration requests
and send directly to our
network of 30 distributors
in North America.

5. Process

Contact submits form and confirmation email
is sent

Form data is written to contact record /sent
to a custom data object

Contact is automatically assigned to a
distributor based on zip code table (ftp)

Contact’s industry number is assigned

R1 Cloud Connector is activated and reads
CDO, contact and external data (from ftp).

Processed data from the connector is sent
back to the data card which fires the emails
and clears the data card when completed

6. Results

Distributor – Action required email is sent

Toro Sales – Notification email is sent

Toro Marketing – Notification email is sent

7. Results
This process has resulted in a
large productivity gain for our
marketing group. It works for
all of our 80+ products from
multiple forms on our many
web properties.

8. Thank You!