TCI 2014 Sintonía, a Main Actor Creating Shared Value in Puebla, Mexico
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Sintonía is a regional competitiveness initiative formed in Puebla, Mexico in 2012. It aims to create shared value by organizing local industries into clusters comprising businesses, academia, government, and society. Sintonía acts as an intermediary to facilitate networks, partnerships, and joint projects between these groups. Some key clusters it focuses on include health, energy, agriculture, and tourism. Example shared value projects discussed are improving maternal health care through partnerships between public/private hospitals, and promoting sustainable energy through educational events.
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TCI 2014 Sintonía, a Main Actor Creating Shared Value in Puebla, Mexico
- 1. Sintonía, a Main Actor Creating Shared Value in Puebla, Mexico Judith Cortés Academic 1: The Role of Clusters in Creating Shared Value 11 November 2014
- 2. SINTONÍA, A MAIN ACTOR CREATING SHARED VALUE IN PUEBLA, MÉXICO JUDITH CORTÉS ZURITA
- 3. WHICH IS THE ROLE OF AN IFC (SINTONIA)? 17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
- 5. What is Sintonía? A regional competitiveness initiative that was formed by in January 2012
- 7. Ecosystem Tetrahelix Business Academia Goverment Society • Puebla clusters are comprised of : business, academia, government and society
- 8. Process of cluster organization Antecedent Formation Cluster Initiative Based on IFC Analysis of key clusters Consensus of the stakeholders Joint actions to detonate the cluster Joint actions with shared value practices Improving the business environment Copyright Sintonía
- 9. Value from cluster formation TECHNOLOGY TRANSFER CONCEPTION FORMATION COMMERCIALISATION KNOWLEDGE CREATION CLUSTERS & NETWORKS MATURITY GROWTH Research Venture Capital Job Creation Industry R&D Collaboration and Partnership Labor Market Proof of Concept Universities & Testing Research Institutions Public and Private funding Industry Partnership Economics of Scale
- 10. Purpose of Cluster Initiatives Convening • Organizing and networking businesses to aggregate needs, create scale economies and build recognition. Specializing • Aligning expertise, programs, services, and resources with special needs of clusters, add relevance and value. Innovating • Supporting research, development, design - and creativity infrastructure and capabilities that generate innovation. Connecting • Facilitating networks to markets, ideas, designs, partners, and underserved places and people to create opportunities.
- 12. Textile Automotive Education and Knowledge creation Tourism Agribusiness Energy Health IT
- 13. HOW CAN WE DO SHARED VALUE PROJECTS?
- 14. Call to Action
- 16. Clusters Share work Share investment Informat ion and communicat ion technology Text ile and Apparel Automot ive and Plast ics Food Processing and Beverages Educat ion and Knowledge Creat ion Building Fixtures Const ruct ion Tourism Agribusiness Energy Health Financial Services Indicators of value preposition of a cluster initiative Shift interested Agreement Consistent attendance Proyecto Detonador Increase revenue Relevant talent development Increase health outcome Industry demand driven Education Environmental impacts Global competitiveness Share information/Knowledge Cooperate Collaboration (sustainability) Beginning of the network Collaboration Index Source: Sintonía-UPAEP University, Puebla, México.
- 18. HEALTH CLUSTER • Constant pursuit of welfare through diverse projects • Sanitas Project • Reducing maternal mortality in Puebla Director H. Christus Muguerza Puebla • Exacta H. ChristusMuguerza • Hospital Betania Cruz Roja • Secretaría de Salud Hospital Puebla • Recovery PáezRadiología Diagnóstico Clínico • Unidad Médica La loma Red Estatal de prevención de discapacidad • Centro Medico Quirúrgico • SINTONIA´s neutral brokers are partnered with the state government´s secretary of health and the Health Cluster to convene the public and private hospitals of Puebla to gain support for their “Zero Tolerance to Maternal Death.” Project Detonator Stakeholder: Status of the project Cluster Coordinator
- 19. HEALTH CLUSTER 1. Improving health infrastructure. (Public and private hospitals) 2. Timely and quality care to pregnant women. 3. Family involvement and community demand for services from the first trimester of pregnancy. 4. Formation of social support networks for pregnant women.
- 20. ENERGY CLUSTER • Creation of "Green Cocktail". • Events that seek the education of the market about alternative energies Sintonía / Kandass Solar. • Private Business • Kandass Solar. • Supporting small entrepreneurs seeking sustainable growth • Sintonía capitalizar the network , unifying wills creating a unique value proposition Project Stakeholder: Status of the project: Cluster Coordinator:
- 22. AGRO CLUSTER Project Sintonia propose to innovative a Casas Comunitarias model. Using a shared value approach In 30 villages near the volcano Popocatepetl. Integrating curricula for generating shared value projects (Vegetable Cluster of Tepeaca) Casas Stakeholder: Comunitarias RYC Instituto Tecnológico Superior de Tepeaca Status of the project: The new model constructs a central casa or Integradora. The objective is to break down barriers that limit access and collaboration through shared value practices Cluster Coordinator: RYC Director
- 23. The objective: break down barriers that limit access and collaboration through shared value practices. Address the lack of access to profitable markets by facilitating campesinos to enter formal markets through an integral training program; created Societies of Rural Production (SPR), eliminate inefficient traditional practices through technical assistance. The Integradora will be the rural place for training campesinos and formalizing their businesses as well as the coordination center between entities. The beneficiaries are 706 families
- 25. Shared Sintonía Sintonía National Regional
- 26. S i n t o n í a i n Mé x i c o D.F • Universidad Panamericana Nuevo León • ITESM • U. DE MONTERREY Sonora • UNISON Puebla • UPAEP • ITESM Baja California • CETYS Chihuahua Yucatán Veracruz Durango Guerrero
- 27. Cluster map de todos los estados de la Republica Mexicana Ejemplos
- 28. T H A N K Y O U
- 29. www.sintonia.mx
- 31. Overall change in the Guerrero Share of Mexican Employment : 0,2 % Fishing and Fishing Products Textiles Hospitality and Tourism Jewelry and Precious Metals Sporting, Recreational and Children's Goods Leather and Related Products Power Generation and Transmission 15.00% 13.00% 11.00% 9.00% 7.00% 5.00% 3.00% 1.00% Guerrero Overall Share of Mexican Employment: 2,1 % -4.00% -3.00% -2.00% -1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% -1.00% Graph 1: Traded Cluster Composition of the Guerrero Economy by Employment Guerrero’s national employment share, 2008 Change in Guerrero’s share of National Employment, 2003 to 2008 Employees 3,000 = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright © 2011 Professor Mexico cluster Mapping - Rich Bryden Michael E. Porter
- 32. Graph 1: Traded Cluster Composition of the Guerrero Economy Processed Food by Employment Overall change in the Guerrero Share of Mexican Employment : 0,2 % Education and Knowledge Creation Guerrero Overall Share of Mexican Employment: 2,1 % Transportation and Logistics Building Fixtures, Equipment and Services Distribution Services Heavy Construction Services Apparel Financial Services Furniture Entertainment Publishing and Printing Business Services Forest Products Construction Materials Prefabricated Enclosures Information Technology Footwear Chemical Products Heavy Machinery Agricultural Products Metal Manufacturing Plastics Analytical Instruments Automotive Production Technology Biopharmaceuticals 2.00% 1.50% 1.00% 0.50% 0.00% -0.50% -0.30% -0.10% 0.10% 0.30% 0.50% 0.70% 0.90% 1.10% Guerrero’s national employment share, 2008 Change in Guerrero’s share of National Employment, 2003 to 2008 Employees 3,000 = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright © 2011 Professor Mexico cluster Mapping - Rich Bryden Michael E. Porter
- 33. Graph 2: Traded Cluster Composition of the Guerrero Economy Hospitality and Tourism Power Generation and Transmission Overall change in the Guerrero Share of Mexican Payroll : 0.09% Financial Services by Payroll Publishing and Printing Distribution Services Furniture Information Technology Jewelry and Precious Metals Construction Materials Fishing and Fishing Products Agricultural Products 4.50% 4.00% 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% Guerrero Overall Share of Mexican Payroll: 0,8 % -1.50% -1.00% -0.50% 0.00% 0.50% 1.00% Guerrero's national payroll share, 2008 Change in Guerrero’s share of National Payroll, 2003 to 2008 Payroll 100 Million = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright © 2011 Professor Mexico cluster Mapping - Rich Bryden Michael E. Porter
- 34. Graph 2: Traded Cluster Composition of the Guerrero Economy Processed Food by Payroll Education and Knowledge Creation Heavy Construction Services Transportation and Logistics Financial Services Guerrero Overall Share of Mexican Payroll: 0,8 % Publishing and Printing Entertainment Business Services Apparel Building Fixtures, Equipment and Services Sporting, Recreational and Children's Goods Chemical Products Heavy Machinery Forest Products Plastics Footwear Leather and Related Products Metal Manufacturing Medical Devices Textiles 0.90% 0.80% 0.70% 0.60% 0.50% 0.40% 0.30% 0.20% 0.10% 0.00% Overall change in the Guerrero Share of Mexican Payroll : 0.09% -0.15% -0.10% -0.05% 0.00% 0.05% 0.10% 0.15% 0.20% Guerrero's national payroll share, 2008 Change in Guerrero’s share of National Payroll, 2003 to 2008 Payroll 100 Million = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright © 2011 Professor Mexico cluster Mapping - Rich Bryden Michael E. Porter
- 35. Graph 3: Traded Cluster Composition of the Guerrero Economy by Value Added Overall change in the Guerrero Share of Mexican Value Added : -0,2 % Power Generation and Transmission Hospitality and Tourism Transportation and Logistics Heavy Construction Services Information Technology Fishing and Fishing Products Entertainment Jewelry and Precious Metals 5.00% 4.50% 4.00% 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% Guerrero Overall Share of Mexican Value Added: 0,7 % -6.00% -5.00% -4.00% -3.00% -2.00% -1.00% 0.00% 1.00% 2.00% Guerrero's national value added share, 2008 Change in Guerrero’s share of National value added, 2003 to 2008 Value Added $1 billion = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright © 2011 Professor Mexico cluster Mapping - Rich Bryden Michael E. Porter
- 36. Graph 3: Traded Cluster Composition of the Guerrero Economy Overall change in the Guerrero Share of Mexican Value Added : -0,2 % Transportation and Logistics Processed Food by Value Added Construction Materials Building Fixtures, Equipment and Financial Services Heavy Construction Services Information Technology Education and Knowledge Creation Distribution Services Entertainment Publishing and Printing Leather and Related Products Business Services Services Furniture Apparel Textiles Heavy Machinery Forest Products Chemical Products Plastics Sporting, Recreational and Children's Goods Footwear 0.90% 0.80% 0.70% 0.60% 0.50% 0.40% 0.30% 0.20% 0.10% 0.00% Metal Manufacturing Guerrero Overall Share of Mexican Value Added: 0,7 % -0.80% -0.60% -0.40% -0.20% 0.00% 0.20% 0.40% 0.60% 0.80% Guerrero's national value added share, 2008 Change in Guerrero’s share of National value added, 2003 to 2008 Value Added $1 billion = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico cluster Mapping - Rich Bryden Copyright © 2011 Professor Michael E. Porter
- 37. Graph 1: Traded Cluster Composition of the Hidalgo Economy Overall change in the Hidalgo Share of Mexican Employment : 0,2 % Apparel Textiles by Employment Power Generation and Transmission Oil and Gas Products and Services Heavy Machinery Forest Products Agricultural Products Construction Materials Information Technology 8.00% 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00% Medical Devices Hidalgo Overall Share of Mexican Employment: 1,7 % -2.00% -1.00% 0.00% 1.00% 2.00% 3.00% Hidalgo’s national employment share, 2008 Change in Hidalgo’s share of National Employment, 2003 to 2008 Employees 2,000 = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico cluster Mapping - Rich Bryden Copyright © 2011 Professor Michael E. Porter
- 38. Traded Cluster Composition of the Hidalgo Economy Overall change in the Hidalgo Share of Mexican Employment : 0,2 % Processed Food Heavy Construction Services by Employment Building Fixtures, Equipment and Education and Knowledge Creation Services Hospitality and Tourism Metal Manufacturing Transportation and Logistics Production Technology Hidalgo Overall Share of Mexican Employment: 1,7 % Leather and Related Products Biopharmaceuticals Business Services Furniture Chemical Products Distribution Services Entertainment Construction Materials Fishing and Fishing Products Automotive Publishing and Printing Financial Services Plastics Prefabricated Enclosures Information Technology Jewelry and Precious Metals Motor Driven Products Footwear Sporting, Recreational and Children's Goods Analytical Instruments Medical Devices Lighting and Electrical Equipment 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% -0.50% -0.30% -0.10% 0.10% 0.30% 0.50% 0.70% 0.90% Hidalgo’s national employment share, 2008 Change in Hidalgo’s share of National Employment, 2003 to 2008 Employees 2,000 = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Copyright © 2011 Professor Mexico cluster Mapping - Rich Bryden Michael E. Porter
- 39. Graph 2: Traded Cluster Composition of the Hidalgo Economy Oil and Gas Products and Services by Payroll Overall change in the Hidalgo Share of Mexican Payroll : 0,1% Power Generation and Transmission Apparel Heavy Construction Services Processed Food Textiles Heavy Machinery Metal Manufacturing Agricultural Products Building Fixtures, Equipment and Services Construction Materials Forest Products Production Technology Entertainment Information Technology Medical Devices 7.70% 6.70% 5.70% 4.70% 3.70% 2.70% 1.70% 0.70% -0.30% Hidalgo Overall Share of Mexican Payroll: 1,2 % -2.20% -1.70% -1.20% -0.70% -0.20% 0.30% 0.80% 1.30% 1.80% 2.30% Hidalgo's national payroll share, 2008 Change in Hidalgo’s share of National Payroll, 2003 to 2008 Payroll 200 Million = Source: UPAEP-CIIE and SINTONIA; Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business Schol; Richard Bryden, Project Director. Contributions by Prof. Niels Ketelhohn. Mexico cluster Mapping - Rich Bryden Copyright © 2011 Professor Michael E. Porter
Editor's Notes
- The most recent global recession produced structural changes to the economic environment of most regions in North America.
- Sintonía has been providing the infrastructure and support as an Institute for Collaboration and Competitiveness. It has also been using a platform designed to improve the business environment in Puebla without linkage to any administration or political party.
- Sintonía, was created as an Institution for Collaboration (IFC) in the state of Puebla in 2012, has faced diverse challenges in order to establish a new way to understand competitiveness. Based on the model of the Institute for Strategy and Competitiveness (ISC) at Harvard Business School, Sintonía has been acting as a column which helps to the development and implementation of unique cluster value proposition strategies with a particular interest in promoting shared value projects in organizations and between the key clusters identified in Puebla
- SINTONIA´s team focused on providing leadership that reinforced purpose and structure for each cluster. Each cluster faced similar overarching challenges, while the unique situation within each industry varied with diverse situations. In practice, SINTONIA´s team discovered that all members participating in cluster sessions needed to have a deeper knowledge of the microeconomics of competitiveness (such as the MOC provides). Clearly understanding the method and the application of cluster methodology in other parts of the world would shift them from a local to global perspective.
- Most cluster participants would agree on the identified problems but finding consensus on how to resolve them was hard. Getting the members to stop admiring the problem was always a challenge. Moving them to actionable solutions requires a lot of leadership on the part of SINTONIA and trust within the cluster network. Through the project detonators SINTONIA strives to influence public policy and practice.
- We identify instrument of participation the path of building collaborationand indicators of real outcomes. Besides relationships. And share investment
- Sintonía’s neutral brokers are partnered with the State Government´s Secretary of Health and the Health Cluster to convene the public and private hospitals of Puebla to gain support for their “Zero Tolerance to Maternal Death.” Infant and maternal mortality is a key indicator of competitiveness and quality of life in the national competitiveness index. In order to secure the commitment of all hospitals, Sintonía and the Health Cluster created a “Competitiveness Agreement” between the Department of Public Health, Sintonía and the existing 36 out of 70 hospitals of the state to eliminate Puebla´s rate of mortality through collaboration and shared value approach.
- was founded with a very different approach due to Energy Industry peculiarities in México, therefore, the Energy Cluster was first composed by the only government electric company (Comisión Federal de Electricidad). With government employees closely audited in their processes, there was no room left for initiatives so it was practically impossible to find a detonator project. Nevertheless this was not a traditional cluster, it was imperative to find a new strategy. Sintonía discovered a great amount of very small and young companies leaded also by young entrepreneurs that aware of their size and influence had gathered in many different groups. Sintonía has addressed a strong initiative to capitalize these connections and unify wills in a unique cluster share value proposition.
- PROJECT: Sintonia propose to innovative a Casas Comunitarias model by broadening the scope of an existing focused support system by using a shared value approach- providing leadership, coordination and implementation of local hiring, purchasing, place-making and intentional partnerships between Universities, Local Firms, a Foundation and Campesinos in 30 villages near the volcano Popocatepetl. Integrating curricula for generating shared value projects (Vegetable Cluster ofTepeaca)
- The objective is to break down barriers that limit access and collaboration through shared value practices. Address the lack of access to profitable markets by facilitating campesinos to enter formal markets through an integral training program; created Societies of Rural Production (SPR), eliminate inefficient traditional practices through technical assistance. The Integradora will be the rural place for training campesinos and formalizing their businesses as well as the coordination center between entities. The beneficiaries are 706 families
- By motivating key stakeholders within each competitive industry to focus on increasing competitiveness, and by having an action based research agenda, important relationships within each sector is leading to a greater sense of cohesion, connectivity and willingness to collaborate. SINTONIA and UPAEP University have been willing leaders in this endeavor, working for a number of years on the best approaches to competitiveness in a global economy, based on years of research and analysis led by the MOC faculty and students, foundational knowledge was established about the industries driving our economy, the industries in decline and those that are emerging. It was determined that it was time to take action and apply this knowledge in the development of an Institute for Competitiveness focused on regional competitiveness initiatives dedicated to support and improve the economic and social conditions of our region. Many goals converge in this SINTONIA effort to align industry, government, universities and civil society in a manner that will position Puebla in the global economy. The intention of SINTONIA is to be a neutral broker, providing the thought leadership from our MOC experience on clusters and the infrastructure needed to convene all the stakeholders. Our goal is to involve many actors, such as NGO’s, chambers, unions, foundations and more.