- Hosting major sporting events like the World Cup and Olympics can provide significant economic benefits to the host country through tourism, infrastructure development, and GDP increases. - However, countries must leverage design thinking to maximize these opportunities and ensure long-term legacies. Using local designers and reusable infrastructure can boost the host's image, drive innovation, and improve quality of life. - Well-designed experiences, facilities, urban spaces, and services can help more visitors engage with the host's culture and values. This strategic use of design leaves a lasting impact long after the events.