The document provides an overview of Tailored Training, a consulting company. It discusses key takeaways for clients including realizing the need for marketing consultants and providing extra services. It then revisits Testing before recommending and Planning before diving. Finally, it discusses Tailored Consulting's accomplishments in collecting information, determining the primary issue was lack of brand awareness, and executing a viral video campaign.

1. Melanie Adler – 06280251
By: Tailored Consulting Chester Lau – 06181530
Lulu (Wei) Liang – 06197389
November 28, 2011 Artin Memar – 06193281
Walter Pang – 06336811
Gloria Pu – 06197988

2. A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

3. A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

4. A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

5. A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

6. A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

7. A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

8. Key Takeaways Going Forward
1. Realizing the need for a Marketing
Consultant
2. Lagniappe your clients
3. Information in the real world is fragmented
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

9. Key Takeaways Going Forward
1. Realizing the need for a Marketing
Consultant Boost
Increase
Customer
2. Lagniappe your clients Loyalty
Sales
3. Information in the real world is fragmented
Ahead of Foster
Competition Innovation
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

10. Key Takeaways Going Forward
1. Realizing the need for a Marketing
Consultant
2. Lagniappe your clients
3. Information in the real world is fragmented
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

11. Taylor Revisited
1. Testing before recommending
2. Planning before diving
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

12. Taylor Revisited
1. Testing before recommending
2. Planning before diving
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

13. Taylor Revisited
1. Testing before recommending
2. Planning before diving
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

14. Tailored Consulting:
We take pride in our accomplishments
• Collecting and Distilling:
– Surveying the Queen’s target market:
– Gaining first-hand experience of Taylored
Training: Understanding before communicating
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

15. Tailored Consulting:
We take pride in our accomplishments
• Collecting and Distilling:
– Surveying the Queen’s target market:
– Gaining first-hand experience of Taylored
Training: Understanding before communicating
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

16. Tailored Consulting:
We take pride in our accomplishments
• Collecting and Distilling:
– Surveying the Queen’s target market:
– Gaining first-hand experience of Taylored
Training: Understanding before communicating
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

17. Tailored Consulting:
We take pride in our accomplishments
• Primary Issue: Lacking brand awareness
among the overall Queen’s Community
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

18. Tailored Consulting:
We take pride in our accomplishments
• Primary Issue: Lacking brand awareness
among the overall Queen’s Community
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

19. Tailored Consulting:
We take pride in our accomplishments
• Executing on our Insights: Tailored for Taylored
– The problem isn’t retention, but awareness
– Trial or challenge?
– Constructing a viral video campaign
– Creating awareness, and inciting action
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

20. Tailored Consulting:
We take pride in our accomplishments
• Executing on our Insights: Tailored for Taylored
– The problem isn’t retention, but awareness
– Trial or challenge?
– Constructing a viral video campaign
– Creating awareness, and inciting action
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

21. Tailored Consulting:
We take pride in our accomplishments
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE

22. TAILORED CONSULTING
WE TAILOR OUR SOLUTIONS TO YOUR BUSINESS
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE