Chotu kool godrej

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Chotu kool godrej

  1. 1. CHOTUKOOLGODREJTEAM KCT.BS
  2. 2. INTRODUCTION• In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making• Today, we have 15 diverse business divisions offering consumer, office, and industrial products and services of the highest quality to every corner of India and across the globe.• 80% families in India do not own a Refrigerator• Handy chotu Cool by Godrej has targeted those people• Chotu Kool Godrej – Chirag Shah• MD- Jamshyd Godrej• official launch was on 14th Oct., 2010 in Goa, Maharashtra
  3. 3. FEATURES• 43 Litres Capacity,• Works on- Solid state electronic Chip• Operates on 230V AC, also works on invertors• Plastic body (Rust free)• Weighs around 8.9 Kgs• Simple design• Almost Service free
  4. 4. ABOUT THE COMPANY• Started before 3 and Half years.• DI Team- Disruptive Innovation• Its the relation between Society and BusinessTHEY BELIEVE• That the needs of people are specific but the products are not available• Sustaining innovation technology delivers more• Disruptive Innovation takes time to deliver the needs
  5. 5. INSIDE CHOTU COOL
  6. 6. PROMOTING STRATEGIES• It doesn’t have a normal distribution network, it distributes through POST OFFICE, so that it could be reached to each n every single part of INDIA in a reasonable cost,• It has a tie up with the NGOs, Self Helped Groups and Social Entrepreneurs,• Its distributed through 1,50,000 post offices, (these are most trusted people in the world)• Research was being done by spending time with the households who never owned a refrigerator
  7. 7. FEATURES• 43 Litres Capacity,• Works on- Solid state electronic Chip• Operates on 230V AC, also works on invertors• Plastic body (Rust free)• Weighs around 8.9 Kgs• Simple design• Almost Service free
  8. 8. INNOVATION• The network chosen by them is very innovative and will increase the availability• They are planning to make it available in the cars is their next step.• ,The ones who are having a refrigerator already are also buying this HANDY CHOTU COOL refrigerator
  9. 9. THANK YOU

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