The document presents a product overview from Tata Sky, an Indian DTH service. It discusses Tata Sky's core DTH service, an enhanced Tata Sky+ version, and a high definition Tata Sky HD offering. The products provide digital entertainment through high quality video and audio as well as value added services. Future augmented services could include personal video recording, video on demand, home networking capabilities, and interactive stock market or internet services on the TV.

1. Presented By –
NAHID ANJUM
ARUNABHA BAGCHI
PRATEEK CHAUDHURI
SUBHODEEP DEY
SARANYA ROY

2. Our Product
Understanding the core needs
The expected product/Service
The augmented product/Service
Future potential trend of our product

3. 1. Tata Sky DTH
2. Tata Sky + DTH
3. Tata Sky HD

4. •Digital entertainment

5. Digital quality picture and sound
Value added services-movies on
demand, active darshan, active
learning, etc.
Desired channels within affordable
package
Good extension of CRM

6. •PVR : Personal video recorder
•Push VOD: Video On Demand
(VOD)
•Home Networking & Game
console

7. •Stock Market related
interactive sevice
•Internet on TV
•Juke Box
•Combined multiple digicomps