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Presented By –

NAHID ANJUM
ARUNABHA BAGCHI
PRATEEK CHAUDHURI
SUBHODEEP DEY
SARANYA ROY
Our Product

Understanding the core needs

The expected product/Service

The augmented product/Service

Future potential trend of our product
1. Tata Sky DTH



2.   Tata Sky + DTH



3.   Tata Sky HD
•Digital entertainment
Digital quality picture and sound
Value added services-movies on
demand, active darshan, active
learning, etc.
Desired channels within affordable
package
Good extension of CRM
•PVR : Personal video recorder
•Push VOD: Video On Demand
(VOD)
•Home Networking & Game
console
•Stock Market related
interactive sevice
•Internet on TV
•Juke Box
•Combined multiple digicomps
Tata sky

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