SlideShare a Scribd company logo
Done By
Deepti Anand       - 12BM60003
Lakshmi Priya Vijay - 12BM60055
Problem Statement
Tata Steel is looking for an original idea that will use any
aspect of digital technology (cloud, mobile, Android etc. ) to
create an application or platform that can be integrated with
the strategic management requirements of the company.
Identify a need or a gap in the current management
architecture of Tata Steel. Information available in the
public domain can be used for this purpose.
Propose a solution that will show how the current gap can be
closed or narrowed significantly. If possible give examples
where a similar solution has or is being implemented.
Tata Steel
 Target : achieve a capacity of 100 million tonnes by 2015
 Current Strength : 80,000 people
 Crude Steel Capacity : 23.5 million tonnes.
 Present in 50 countries with manufacturing operations in
 26 countries
Areas of focus
Research and Development
Production Technology Issues
Operations and Planning Issues
Strategy, Finance issues
Marketing Issues
Technical Issues
Present Stakeholders
• SPECIALISTS
• R&D department
• LIVE PROJECTS
• INTERNS
Improvement Areas
• Cost
• Time Constraint
• Required and Available Skill Mismatch
• Postponement of Problem Analysis
• Lack of Knowledge & Learning Sharing
• Confidentiality issues
Action Plan
• Develop a platform - networking of employees and
  facilitate interaction with Specialists.
• Specialists as users and employees as moderators.
• Implement the solution based on feasibility.
• Make quarterly collaterals to assess performance and
  improve based on the findings and suggestions.
Route Map
• Post Problems on the network.
• Different teams to discuss over threads
• Keep Project Specific Dedicated Discussion Thread
• Specialists to act as problem solvers.
• If necessary arrange Industry visit
• Provide feasibility feedback for intermediate report
• Accept Multiple Solutions
• Implement Based on Feasibility
• Rewards the employees for significant contribution
• Publish Internally
• Publish collaterals quarterly to assess the group of the model
Financial Aspects
• Web Hosting application to cost around Rs 40000/-
• Maintenance cost to shoot upto Rs 75000/-
• Cost of reward and recognitions for excellent
  performance – Rs 80000/-
• Miscellaneous cost-head of Rs 250000/-
The Way Forward…

• Methodical and Structured approach
• Increased Options with Multiple Solutions
• Skills to be utilised efficiently
• Better Time management
• Lessons learnt & best practices.
End

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Tata ideation challenge deeps laks

  • 1. Done By Deepti Anand - 12BM60003 Lakshmi Priya Vijay - 12BM60055
  • 2. Problem Statement Tata Steel is looking for an original idea that will use any aspect of digital technology (cloud, mobile, Android etc. ) to create an application or platform that can be integrated with the strategic management requirements of the company. Identify a need or a gap in the current management architecture of Tata Steel. Information available in the public domain can be used for this purpose. Propose a solution that will show how the current gap can be closed or narrowed significantly. If possible give examples where a similar solution has or is being implemented.
  • 3. Tata Steel Target : achieve a capacity of 100 million tonnes by 2015 Current Strength : 80,000 people Crude Steel Capacity : 23.5 million tonnes. Present in 50 countries with manufacturing operations in 26 countries
  • 4. Areas of focus Research and Development Production Technology Issues Operations and Planning Issues Strategy, Finance issues Marketing Issues Technical Issues
  • 5. Present Stakeholders • SPECIALISTS • R&D department • LIVE PROJECTS • INTERNS
  • 6. Improvement Areas • Cost • Time Constraint • Required and Available Skill Mismatch • Postponement of Problem Analysis • Lack of Knowledge & Learning Sharing • Confidentiality issues
  • 7. Action Plan • Develop a platform - networking of employees and facilitate interaction with Specialists. • Specialists as users and employees as moderators. • Implement the solution based on feasibility. • Make quarterly collaterals to assess performance and improve based on the findings and suggestions.
  • 8. Route Map • Post Problems on the network. • Different teams to discuss over threads • Keep Project Specific Dedicated Discussion Thread • Specialists to act as problem solvers. • If necessary arrange Industry visit • Provide feasibility feedback for intermediate report • Accept Multiple Solutions • Implement Based on Feasibility • Rewards the employees for significant contribution • Publish Internally • Publish collaterals quarterly to assess the group of the model
  • 9. Financial Aspects • Web Hosting application to cost around Rs 40000/- • Maintenance cost to shoot upto Rs 75000/- • Cost of reward and recognitions for excellent performance – Rs 80000/- • Miscellaneous cost-head of Rs 250000/-
  • 10. The Way Forward… • Methodical and Structured approach • Increased Options with Multiple Solutions • Skills to be utilised efficiently • Better Time management • Lessons learnt & best practices.
  • 11. End