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Daksh 2019 - Placement Excellence Program
An IIMB NSRCEL & Goldman Sachs Supported Firm
Agenda
1.  Who are we
2.  Program components & detail
3.  Best practices of resume preparation
Who are we
A tech enabled platform which
recommends & connects
students to industry mentors
for choosing & preparing for
their careers through a
structured process
About cofounders
• PGP (2008), IIMA | B.E., VJTI, Mumbai
• IIMB, EY (Investment Banking), PwC, NTPC, LKP
• Harvard Published Case Author – 9 case studies
Suhruta Kulkarni
• EPGP (2013), IIMB | B.E., BIT Durg
• PwC (Consulting), NTPC
• Harvard Published Case Author – 1 case study
Alok Shrivastava
Our work
9000+ 1-on-1
sessions
GoCrackIt overview
Our Team
IIMA/ IIMB alumni
Our customers
20+ B Schools
Our platform
Mentoring to Analytics
Institute loyalty
Repeat orders | Referrals
Our Mentors
350+ Industry Experts
Our customers
Our mentors
Customer video testimonials
Girishkrishna Kaimal
AGM – Eureka Forbes
Raj Kumar
Associate Manager – Virtusa
Tushar Gandhi
Lead Consultant – British Telecom
Kartik Aggarwal
Business Program Manager –
Exicom Tele_Systems Ltd.
Our mentors speak
Our work
4850+
Students
4350+
750+
4000+270+
150+
Resume/ Profile reviews
Group
Discussions Mock Interviews
Career
Conversations
Workshops
Our recognitions
Top 2 / 1700+ women startups
Received a pre seed funding
Top 10 / 1000+ Indian
startups
Our program
Our program
Foundation
Sessions
•  Resumes
•  Interviews
Career
Sessions
•  Career
landscape
•  Recruiters’
expectations
•  Preparation
tips
Career
Conversations
•  Career
options for
you
•  How to
prepare
Resume
Reviews
•  Making
impactful
resumes
Resume best practices
Resume best practices - Agenda
ü  Recruiters’ focus
ü  Resume structure
ü  Content
ü  Relevant resumes
ü  Case studies
ü  Implementation plan
Recruiters’ focus
Basic details
Last job details
Previous job details
Education
Spikes
(if you have shown
them)
Recruiter
focus Structure Content Relevance
Case
studies Plan
2 key things which will always matter to recruiters…
Recruiter
focus Structure Content Relevance
Case
studies Plan
Talent | Potential
Competence for
the job
Resume not getting shortlisted – frequent reasons
•  “Absence of fitment (IT/ Non IT, work experience range etc.)”
•  “Resume is all over the place”
(hence missing out on highlighting what is required in JD)
•  “Resume is very generic and hence is not able to stand out from its competitors”
•  “Resume was difficult to read”
( hence could not get what they were looking for or anything of interest)
•  “The resume was very technical”
(meaning the resume could not show the transferable skill which candidate might
have)
•  “Some of the claims were unbelievable”
Resume structure
Recruiter
focus Structure Content Relevance
Case
studies Plan
FunctionalChronological
Chronological
Recruiter
focus Structure Content Relevance
Case
studies Plan
Chronological
Recruiter
focus Structure Content Relevance
Case
studies Plan
Functional
Recruiter
focus Structure Content Relevance
Case
studies Plan
Functional
Recruiter
focus Structure Content Relevance
Case
studies Plan
How to structure points
Recruiter
focus Structure Content Relevance
Case
studies Plan
Left to RightSAR Tangible Aspects
SAR
Recruiter
focus Structure Content Relevance
Case
studies Plan
Action
Emphasize on skills
used
Situation
Context
Result
Business results
SAR Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
• Reduced cost by INR 300 mn through innovative contract packaging in
the purchase of INR 3000 cr key telecom equipments at Ericsson
• Developed 30 new vendors for critical parts required for the production
of Maruti’s first-ever Commercial Vehicle
• Led a cross functional team of 10 for formulating and
implementing vendor evaluation policy
• Improved new vendors’ existing processes and standards
Legends:
Red – Results | Green – Context | Blue - Actions
SAR Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
• Reduced cost by INR 300 mn through innovative contract packaging in
the purchase of INR 3000 cr key telecom equipments at Ericsson
• Developed 10+ top management dashboards for critical mortgage loan
business unit for a large UK based Banking major
• Led a team of 5 for designing, developing and rolling out reports
• Coordinated extensively with 3+ business unit heads at onsite for
requirement gathering, expectation management and solutioning
Legends:
Red – Results | Green – Context | Blue - Actions
Prioritizing key messages (L to R)
Recruiter
focus Structure Content Relevance
Case
studies Plan
1st way : Prioritizing on cost reduction message
• Reduced cost by INR 300 mn through innovative contract packaging in
the purchase of INR 3000 cr key telecom equipments at Ericsson
2nd way : Prioritizing on telecom industry
• Purchased INR 3000 cr key telecom equipments for Ericsson; saved
cost by INR 300 mn through innovative contract packaging
Legends:
Red – Results | Green – Context | Blue - Actions
Tangible aspect
Recruiter
focus Structure Content Relevance
Case
studies Plan
1st way : Generic message not impactful
• Responsible for developing and managing team for dashboard development
2nd way : Point with more tangible aspects of work
• Developed 10+ top management dashboards for critical mortgage loan
business unit for a large UK based Banking major
• Led a team of 5 for designing, developing and rolling out reports
• Coordinated extensively with 3+ business unit heads at onsite for
requirement gathering, expectation management and solutioning
Career Summary
Recruiter
focus Structure Content Relevance
Case
studies Plan
• The idea of summary is to give sufficient and impactful information
particularly to those recruiters who may not spend much time on
resume
•  One study says the average time spent by a recruiter on a resume is 6
seconds!
• Should not be more than 3 to 4 points
• Should highlight the relevant key-words / skills required for the given
job
Career Summary - Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
•  XX years of experience in production support, application
development, project management in Capital Goods industry
• Expertise in automation, client relationship, and cost optimization
• Consistent academic achiever (4th Rank-Insti. Name); recipient of xxx
scholarships
Functions | Industry
Number of years of experience
Skills
Personal | Professional |
Academic accomplishments
Academic projects
Recruiter
focus Structure Content Relevance
Case
studies Plan
• Leverage this space to showcase your relevant projects incl. live projects
• Projects signal your interest in particular subject/ area and your action towards
them
Example
• Live project :Forecasting in-patient food consumption at Apollo Hospital;
o  Analyzed 1000+ patient and food data points to design a forecasting model
• Strategy - Competitive strategy of UltraTech Cements
o  Applied Porter’s model and Value Chain analysis
o  Suggested differentiation strategy to compete in the industry
Extra curricular
Recruiter
focus Structure Content Relevance
Case
studies Plan
• Important for roles which require diverse experience/ interests
• Bucket your Extra curricular
• Give tangible and/or quantified work/ achievements etc.
Example
Club activities
• Elected member (representing 100 students) of Seminar club at IIM
• Conducted 10+ industry expert visits and knowledge sharing sessions
NGO
• Initiated community welfare program ; educated 300+ labor families
Other points
Recruiter
focus Structure Content Relevance
Case
studies Plan
• One pager ( Thumb rule : Upto 10 yrs ~ 1 page)
• Ideally any resume point should not exceed one line
• In case of point being longer than a line, break it in sub-points
• Avoid first person/ full stops
• Please check all the hygiene factors such as Facts, Grammar and Typos
Some tips
Incoming profile Points to be brought out, if possible
Project
Management/ Team
Lead
•  Size of Team and Project
•  Client handled, Profile of client
•  Impact in terms of Cost, schedule, risk, stakeholders, use of
innovative methodology
•  Top management reporting
•  Technology worked (preferable emerging such as RPA, ETL,
Visualization, Cloud etc.)
•  Change Management
•  Showcase Agile project management if you have done
Development •  Profile of clients
•  Function/ Industry domain worked (SCM, BFSI, Retail etc)
•  Technology worked (preferable emerging such as RPA, ETL,
Visualization, Cloud etc.)
•  Team leading experience, if any
•  Development of any module/ end to end functionality etc.
Recruiter
focus Structure Content Relevance
Case
studies Plan
Some tips
Incoming profile Points to be brought out, if possible
Support/
Maintenance/
Service Delivery
•  Size / number / profile of client managed
•  Team size managed
•  Designing SLAs
•  Any extraordinary SLA achievement
•  Use of automation/ different tools
•  Bringing more business through delivery excellence
QA •  Show your understanding of business scenarios
•  Understanding of automation tools
•  Migration from manual to automation
ETL/ Analytics •  Impact created
•  Size / number / profile of client managed
•  Understanding of tool, data, analytics models, visualization etc.
•  Top management dashboard
Recruiter
focus Structure Content Relevance
Case
studies Plan
Some tips
Incoming profile Points to be brought out, if possible
Consulting •  Client handled/ profile/ name of client
•  Impact created
•  Tools/ methodology used
•  Thought leadership demonstrated
•  Industry/ domain/ technology expertise
Solution Architect •  Impact of your solution in winning clients/ improving business
parameters
•  How did you handle client
•  How did you improve reusability of solution
•  Collaboration with other experts/ teams
Recruiter
focus Structure Content Relevance
Case
studies Plan
Alignment with required qualifications
Recruiter
focus Structure Content Relevance
Case
studies Plan
Qualification
• Strong and consistent academic credentials combined with distinctive professional
achievements
• At least two years of professional experience in strategy consulting or a company related
industry
• Extensive experience in working with international teams
• Outstanding analytical and conceptual skills
• Distinctive entrepreneurial and global mind-set
• Strong interpersonal skills and team orientation
• Convincing communication skills
Alignment with required qualifications
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career summary
• 7.5 years of experience in xyz industry advising top management on various strategic
initiatives and Project management for xxxx projects in the company
• Consistently rated as Star performer at the company
• Awarded by <<Big personality>> for securing xx rank in the university and one of the
top academic performers in << MBA School>>
• Something related to working with international vendors
Type of role and hence resume points (indicative)
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Consulting •  Show spikes
•  Show impact
•  Show industry/ functional words to show relevant industry/ function/
tools knowledge/ skills
•  Client management skills, if you have
•  If possible show experience in emerging technology as well
GM/
Leadership
•  Leading a team
•  Initiatives/ clubs/ extra curricular activities
•  All round personality is preferred
Technology
Consulting
•  Show experience in any technology/ tool/ function/ industry
•  If possible show experience in emerging technology as well
•  Client management skills, if you have
Sales/ BD •  Show impact in terms of revenue earned/target met etc.
•  Clients handled/ Accounts managed etc.
Type of role and hence resume points (indicative)
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Operations/
SCM
•  Operations Management
•  Operation Design
•  Operation improvement
•  Project/ program management
•  Leading a team
Strategy •  Industry knowledge
•  Skills of prior consulting/ report analysis/ any policy making work etc.
Product
Management
•  Showcase product development experience even if it is creating a new module in some
ERP
•  Showcase your involvement in any of the phase of PM including conceptualization,
validation, development, support, product roadmap, monetization, customer
engagement, analytics etc
•  Design (UI/UX) experience
Analytics •  If you have worked in any analytics project, ETL project, BI project, data visualization
project etc., showcase that
Type of role and hence resume points (indicative)
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Consulting •  Show spikes
•  Show impact
•  Show industry/ functional words to show relevant
industry/ function/ tools knowledge/ skills
•  Client management skills, if you have
Consulting resume
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Summary
• XX+ years of experience in managing multiple Digital Transformation
projects for US based BFSI & Retail client
• Demonstrated the consistent track record of professional excellence
o  Received “Star of Business” out of 1000 employees at xxxxx Group
based on <<Consultant name >> assessment
o  Rated as the Excellent performer for consecutive three years 2014-17
• Received ‘Gold Medal’ for Academic excellence in xxxxx institute
• Showcasing relevance: “Digital Transformation”
• Clear spikes : professional and academic excellence
Impact Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
Bringing impact in a crisp & front-loaded manner
Original
Ensured excellent client delivery which
doubled the account size from USD 1
mn in March 2019 to USD 2 mn in
December 2019
Recommended
Increased revenue from client by
USD 1 mn (2X growth in 6
months) by ensure excellent delivery
and proactive client engagements
Example – bring client profile
Recruiter
focus Structure Content Relevance
Case
studies Plan
Specify client name/ profile useful for consulting roles
Original
Handled xyz solutions for the client
Recommended
Handled xyz solutions for a large (or a
US $ xyz bn) US based banking
client
Type of role and hence resume (indicative) – GM/ Leadership
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
GM/
Leadership
•  Leading a team
•  Initiatives/ clubs/ extra curricular activities
•  All round personality is preferred
Showcasing GM/ Leadership experience
Recruiter
focus Structure Content Relevance
Case
studies Plan
• Projects
• Team size
• Vendors, Geographies
• “Potential Revenues”, “Cost Savings”
• Emergencies
• Competitions
Examples
• Led a 10+ team as team lead for ensuring service delivery for a large Telecom firms;
generating USD xxxx mn in revenue per day
• Managed 3+ outsourcing vendors to streamline availability of resources with right technical
capabilities
• Lead Organizer - “Samantran” – a business conclave; hosted 20+ industry leaders and
managed a footfall of 1000+ participants
Example – I managed a large project, good, so what?
Tell why you were successful in completing project in-time/budget etc.
Original
Managed a INR xyz cr CRM on cloud
implementation project and completed the
project 2 months ahead schedule
Recommended
Managed an INR xyz cr CRM on cloud
project; completed the project 2 months
ahead of schedule by innovative work
sequencing/ or by using novel
project methodology/ or by bringing
more specialized vendors
Recruiter
focus Structure Content Relevance
Case
studies Plan
Type of role and hence resume (indicative) – Technology Consulting
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Technology
Consulting
•  Show experience in any technology/ tool/ function/ industry
•  If possible show experience in emerging technology as well
•  Client management skills, if you have
Example
Part of any ERP/ Technology/ Digital solution implementation
•  IoT expert for manufacturing domain in implementation of xyz IoT
solution across 10+ equipment in organization
•  Core team member in implementation of warehouse bar coding system
implementation project
•  Automated end to end warehouse spare receipt process reducing manual
effort by 90%
•  Coordinated with xyz consultants for design , testing and delivery
Recruiter
focus Structure Content Relevance
Case
studies Plan
Example – Use industry jargons (not throw industry jargons!!)
Bringing more industry term will help (use only if you understand)
Original
Lead cross functional, multicultural teams
of 15 developers, in end to end
implementation of new e-commerce
website and backend integration
Recommended
Managed entire SDLC of new e-
commerce website development &
backend (system/ platform) integration
for a USD XX bn US based Retail client
•  Led a team of 15+ cross functional
and multi national developers
Recruiter
focus Structure Content Relevance
Case
studies Plan
Type of role and hence resume (indicative) – Sales/ BD
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Sales/ BD •  Show impact in terms of revenue earned/target met etc.
•  Clients handled/ Accounts managed etc.
Example – Show numbers
Show impact in numbers (sales, sales increase etc.) in BD roles
Original
Managed multiple RFPs
Recommended
Won (or Helped won) USD 1+ mn deals
by providing inputs to 10+ RFPs in
collaboration with pre-sales and sales teams
Recruiter
focus Structure Content Relevance
Case
studies Plan
Type of role and hence resume (indicative) – Operations/ SCM
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Operations
/ SCM
•  Operations Management
•  Operation Design
•  Operation improvement
•  Project/ program management
•  Leading a team
Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
Operation Design
•  Designed and launched new deliver capability across 5 metros for ensuring
“Same Day Delivery” for key household items
Operation Management
•  Led a 30+ team as unit-in-charge for the operation of a xxxx unit, generating
INR xxxx mn in revenue per day
Operation Improvement
•  Reduced transport cost by 10% through supply chain network optimization
Type of role and hence resume (indicative) – Product Management
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Product
Management
•  Showcase product development experience even if it is creating
a new module in some ERP
•  Showcase your involvement in any of the phase of PM including
conceptualization, validation, development, support, product
roadmap, monetization, customer engagement, analytics etc
Good expansion of work experience for product management
Recruiter
focus Structure Content Relevance
Case
studies Plan
• Developed a patented $10 mn product for Enterprise Cloud solution
o Collaborated with 10+ customers across 5 countries for requirement
gathering
o Led a team of 10 including engineers and product managers to manage
the product development project
• Showcasing results upfront : “Developed a patented $10 mn product”
• Showcasing all the skills in the sub bullet : Collaboration with customers,
requirement gathering , project management and leading a team
Product Management resume
Recruiter
focus Structure Content Relevance
Case
studies Plan
Product Management
• Developed a monetization strategy for “xxxx” product
• Segmented ~ 10000+ customers by their transaction analysis
• Designed payment wallet app integration feature for the product
• Resulted in improved customer experience by lean product interface
Team Management
• Led 5+ team developing a SaaS product for analyzing customer drop
rates
• Showcasing relevance: “monetization strategy”, Customer segmentation,
app integration, SaaS product, customer experience etc.
• Team management skills
Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
Trying to showcase product angle
Original
Led the design of integration framework of
WMS with 6 other value chain modules in
P2P/O2C cycle – In collaboration with senior
domain experts to design flow and inventory
reconciliation
Recommended
Designed integration architecture (or
framework) for WMS with 6 P2P/O2C cycle
products (or systems) in collaboration
with senior product (or domain) experts
Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
Non Technology Product
•  Showcase your collaboration with sales/ marketing/ customer support team/
customers
•  If you are using any tool (simulation, CAD/ CAM/ modeling etc. show that)
•  Showcasing leading team/ P&L/ Category etc. is very helpful
Type of role and hence resume (indicative) - Strategy
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Strategy •  Industry knowledge
•  Skills of prior consulting/ report analysis/ any policy making
work etc.
Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
Strategy
•  Devised business case for “IoT Centre of Excellence” and convinced top
management for an investment of USD 1 mn
•  Different type of business cases: Cloud adoption, AI-Ml use cases & adoption,
Pilots etc.
•  Any Entry Strategy, BD project, set up of a capability etc.
Type of role and hence resume (indicative) - Analytics
Recruiter
focus Structure Content Relevance
Case
studies Plan
Career Resume
Analytics •  If you have worked in any analytics project, ETL project, BI
project, data visualization project etc., showcase that
Example
Recruiter
focus Structure Content Relevance
Case
studies Plan
Analytics
•  Led a team of 6 & created 2 supply chain applications for XYZ cloud-based
platform
o Created a Network optimization tool for designing optimal supply chain
o Created an Intelligence tool to take supply chain decisions based on the
dynamic real-world conditions
o Provided inputs to the sales team for selling applications on a subscription
model to 2 Supply Chain clients
Creating relevant resume points during the course
Recruiter
focus Structure Content Relevance
Case
studies Plan
•  Live projects
•  Competitions : Microsoft, Diamond, Amazon Customer Excellence challenge
•  Tools : Financial Modeling, R, Tableau
Live Projects Examples
•  Live consulting project :Forecasting in-patient food at Apollo Hospital;
o  Analyzed patient & food data to design a forecasting model
•  Live IoT Analytics project : Data analysis for Air Compressors to model predictive maintenance for the
company
•  Customer Pick up Model at xxxx : Evaluating company’s proposed Customer Pick up model for reducing
logistic cost and improving customer experience
Competition Examples
•  Runner-up (2nd out of 8000 ) in Amazon Customer Excellence (ACE) challenge; devised marketing strategy for
Amazon Prime
How many resume?
Recruiter
focus Structure Content Relevance
Case
studies Plan
Variant resume
for each target
industry/ function/
role & later on for
each JD
Master resume
Highlighting your
strengths / a base/
repository for your
future resumes
How many resume?
Recruiter
focus Structure Content Relevance
Case
studies Plan
Master Resume
1.  Create an excel
2.  List down all your work
3.  Structure the work in “SAR” framework
4.  Finalize the functional buckets
5.  Use the resume template
6.  Create a good quality resume
7.  Get it reviewed
8.  Re work and go to step 6
Steps for resume(s) building
Recruiter
focus Structure Content Relevance
Case
studies Plan
Variant Resume
• Understand the requirement of target industry/ company / role
• Finalize the buckets
• Highlight the relevance in career summary and functional/ role wise
buckets
• Leverage the Master Resume points with focus on prioritizing the
relevant experience
Conclusion
Recruiter
focus Structure Content Relevance
Case
studies Plan
Resume
structure
Recruiters’
focus
Content
structure
Aligning to JD Plan
•  Quick
assessment
•  What matters
to them
• Chronological
• Functional
• SAR
• L to R
• Tangible |
Quantifiable
• Qualification
• Activity &
success measure
based JD
analysis and
resume
alignment
• Honest
alignment
•  Excel based
worksheet
•  Quality Master
resume
•  Review and
finalization
•  Variant resume
(s)
•  JD based
alignment
Resume bestpractices pgpm_im

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Resume bestpractices pgpm_im

  • 1. Daksh 2019 - Placement Excellence Program An IIMB NSRCEL & Goldman Sachs Supported Firm
  • 2. Agenda 1.  Who are we 2.  Program components & detail 3.  Best practices of resume preparation
  • 3. Who are we A tech enabled platform which recommends & connects students to industry mentors for choosing & preparing for their careers through a structured process
  • 4. About cofounders • PGP (2008), IIMA | B.E., VJTI, Mumbai • IIMB, EY (Investment Banking), PwC, NTPC, LKP • Harvard Published Case Author – 9 case studies Suhruta Kulkarni • EPGP (2013), IIMB | B.E., BIT Durg • PwC (Consulting), NTPC • Harvard Published Case Author – 1 case study Alok Shrivastava
  • 5. Our work 9000+ 1-on-1 sessions GoCrackIt overview Our Team IIMA/ IIMB alumni Our customers 20+ B Schools Our platform Mentoring to Analytics Institute loyalty Repeat orders | Referrals Our Mentors 350+ Industry Experts
  • 8. Customer video testimonials Girishkrishna Kaimal AGM – Eureka Forbes Raj Kumar Associate Manager – Virtusa Tushar Gandhi Lead Consultant – British Telecom Kartik Aggarwal Business Program Manager – Exicom Tele_Systems Ltd.
  • 10. Our work 4850+ Students 4350+ 750+ 4000+270+ 150+ Resume/ Profile reviews Group Discussions Mock Interviews Career Conversations Workshops
  • 11. Our recognitions Top 2 / 1700+ women startups Received a pre seed funding Top 10 / 1000+ Indian startups
  • 13. Our program Foundation Sessions •  Resumes •  Interviews Career Sessions •  Career landscape •  Recruiters’ expectations •  Preparation tips Career Conversations •  Career options for you •  How to prepare Resume Reviews •  Making impactful resumes
  • 15. Resume best practices - Agenda ü  Recruiters’ focus ü  Resume structure ü  Content ü  Relevant resumes ü  Case studies ü  Implementation plan
  • 16. Recruiters’ focus Basic details Last job details Previous job details Education Spikes (if you have shown them) Recruiter focus Structure Content Relevance Case studies Plan
  • 17. 2 key things which will always matter to recruiters… Recruiter focus Structure Content Relevance Case studies Plan Talent | Potential Competence for the job
  • 18. Resume not getting shortlisted – frequent reasons •  “Absence of fitment (IT/ Non IT, work experience range etc.)” •  “Resume is all over the place” (hence missing out on highlighting what is required in JD) •  “Resume is very generic and hence is not able to stand out from its competitors” •  “Resume was difficult to read” ( hence could not get what they were looking for or anything of interest) •  “The resume was very technical” (meaning the resume could not show the transferable skill which candidate might have) •  “Some of the claims were unbelievable”
  • 19. Resume structure Recruiter focus Structure Content Relevance Case studies Plan FunctionalChronological
  • 20. Chronological Recruiter focus Structure Content Relevance Case studies Plan
  • 21. Chronological Recruiter focus Structure Content Relevance Case studies Plan
  • 22. Functional Recruiter focus Structure Content Relevance Case studies Plan
  • 23. Functional Recruiter focus Structure Content Relevance Case studies Plan
  • 24. How to structure points Recruiter focus Structure Content Relevance Case studies Plan Left to RightSAR Tangible Aspects
  • 25. SAR Recruiter focus Structure Content Relevance Case studies Plan Action Emphasize on skills used Situation Context Result Business results
  • 26. SAR Example Recruiter focus Structure Content Relevance Case studies Plan • Reduced cost by INR 300 mn through innovative contract packaging in the purchase of INR 3000 cr key telecom equipments at Ericsson • Developed 30 new vendors for critical parts required for the production of Maruti’s first-ever Commercial Vehicle • Led a cross functional team of 10 for formulating and implementing vendor evaluation policy • Improved new vendors’ existing processes and standards Legends: Red – Results | Green – Context | Blue - Actions
  • 27. SAR Example Recruiter focus Structure Content Relevance Case studies Plan • Reduced cost by INR 300 mn through innovative contract packaging in the purchase of INR 3000 cr key telecom equipments at Ericsson • Developed 10+ top management dashboards for critical mortgage loan business unit for a large UK based Banking major • Led a team of 5 for designing, developing and rolling out reports • Coordinated extensively with 3+ business unit heads at onsite for requirement gathering, expectation management and solutioning Legends: Red – Results | Green – Context | Blue - Actions
  • 28. Prioritizing key messages (L to R) Recruiter focus Structure Content Relevance Case studies Plan 1st way : Prioritizing on cost reduction message • Reduced cost by INR 300 mn through innovative contract packaging in the purchase of INR 3000 cr key telecom equipments at Ericsson 2nd way : Prioritizing on telecom industry • Purchased INR 3000 cr key telecom equipments for Ericsson; saved cost by INR 300 mn through innovative contract packaging Legends: Red – Results | Green – Context | Blue - Actions
  • 29. Tangible aspect Recruiter focus Structure Content Relevance Case studies Plan 1st way : Generic message not impactful • Responsible for developing and managing team for dashboard development 2nd way : Point with more tangible aspects of work • Developed 10+ top management dashboards for critical mortgage loan business unit for a large UK based Banking major • Led a team of 5 for designing, developing and rolling out reports • Coordinated extensively with 3+ business unit heads at onsite for requirement gathering, expectation management and solutioning
  • 30. Career Summary Recruiter focus Structure Content Relevance Case studies Plan • The idea of summary is to give sufficient and impactful information particularly to those recruiters who may not spend much time on resume •  One study says the average time spent by a recruiter on a resume is 6 seconds! • Should not be more than 3 to 4 points • Should highlight the relevant key-words / skills required for the given job
  • 31. Career Summary - Example Recruiter focus Structure Content Relevance Case studies Plan •  XX years of experience in production support, application development, project management in Capital Goods industry • Expertise in automation, client relationship, and cost optimization • Consistent academic achiever (4th Rank-Insti. Name); recipient of xxx scholarships Functions | Industry Number of years of experience Skills Personal | Professional | Academic accomplishments
  • 32. Academic projects Recruiter focus Structure Content Relevance Case studies Plan • Leverage this space to showcase your relevant projects incl. live projects • Projects signal your interest in particular subject/ area and your action towards them Example • Live project :Forecasting in-patient food consumption at Apollo Hospital; o  Analyzed 1000+ patient and food data points to design a forecasting model • Strategy - Competitive strategy of UltraTech Cements o  Applied Porter’s model and Value Chain analysis o  Suggested differentiation strategy to compete in the industry
  • 33. Extra curricular Recruiter focus Structure Content Relevance Case studies Plan • Important for roles which require diverse experience/ interests • Bucket your Extra curricular • Give tangible and/or quantified work/ achievements etc. Example Club activities • Elected member (representing 100 students) of Seminar club at IIM • Conducted 10+ industry expert visits and knowledge sharing sessions NGO • Initiated community welfare program ; educated 300+ labor families
  • 34. Other points Recruiter focus Structure Content Relevance Case studies Plan • One pager ( Thumb rule : Upto 10 yrs ~ 1 page) • Ideally any resume point should not exceed one line • In case of point being longer than a line, break it in sub-points • Avoid first person/ full stops • Please check all the hygiene factors such as Facts, Grammar and Typos
  • 35. Some tips Incoming profile Points to be brought out, if possible Project Management/ Team Lead •  Size of Team and Project •  Client handled, Profile of client •  Impact in terms of Cost, schedule, risk, stakeholders, use of innovative methodology •  Top management reporting •  Technology worked (preferable emerging such as RPA, ETL, Visualization, Cloud etc.) •  Change Management •  Showcase Agile project management if you have done Development •  Profile of clients •  Function/ Industry domain worked (SCM, BFSI, Retail etc) •  Technology worked (preferable emerging such as RPA, ETL, Visualization, Cloud etc.) •  Team leading experience, if any •  Development of any module/ end to end functionality etc. Recruiter focus Structure Content Relevance Case studies Plan
  • 36. Some tips Incoming profile Points to be brought out, if possible Support/ Maintenance/ Service Delivery •  Size / number / profile of client managed •  Team size managed •  Designing SLAs •  Any extraordinary SLA achievement •  Use of automation/ different tools •  Bringing more business through delivery excellence QA •  Show your understanding of business scenarios •  Understanding of automation tools •  Migration from manual to automation ETL/ Analytics •  Impact created •  Size / number / profile of client managed •  Understanding of tool, data, analytics models, visualization etc. •  Top management dashboard Recruiter focus Structure Content Relevance Case studies Plan
  • 37. Some tips Incoming profile Points to be brought out, if possible Consulting •  Client handled/ profile/ name of client •  Impact created •  Tools/ methodology used •  Thought leadership demonstrated •  Industry/ domain/ technology expertise Solution Architect •  Impact of your solution in winning clients/ improving business parameters •  How did you handle client •  How did you improve reusability of solution •  Collaboration with other experts/ teams Recruiter focus Structure Content Relevance Case studies Plan
  • 38. Alignment with required qualifications Recruiter focus Structure Content Relevance Case studies Plan Qualification • Strong and consistent academic credentials combined with distinctive professional achievements • At least two years of professional experience in strategy consulting or a company related industry • Extensive experience in working with international teams • Outstanding analytical and conceptual skills • Distinctive entrepreneurial and global mind-set • Strong interpersonal skills and team orientation • Convincing communication skills
  • 39. Alignment with required qualifications Recruiter focus Structure Content Relevance Case studies Plan Career summary • 7.5 years of experience in xyz industry advising top management on various strategic initiatives and Project management for xxxx projects in the company • Consistently rated as Star performer at the company • Awarded by <<Big personality>> for securing xx rank in the university and one of the top academic performers in << MBA School>> • Something related to working with international vendors
  • 40. Type of role and hence resume points (indicative) Recruiter focus Structure Content Relevance Case studies Plan Career Resume Consulting •  Show spikes •  Show impact •  Show industry/ functional words to show relevant industry/ function/ tools knowledge/ skills •  Client management skills, if you have •  If possible show experience in emerging technology as well GM/ Leadership •  Leading a team •  Initiatives/ clubs/ extra curricular activities •  All round personality is preferred Technology Consulting •  Show experience in any technology/ tool/ function/ industry •  If possible show experience in emerging technology as well •  Client management skills, if you have Sales/ BD •  Show impact in terms of revenue earned/target met etc. •  Clients handled/ Accounts managed etc.
  • 41. Type of role and hence resume points (indicative) Recruiter focus Structure Content Relevance Case studies Plan Career Resume Operations/ SCM •  Operations Management •  Operation Design •  Operation improvement •  Project/ program management •  Leading a team Strategy •  Industry knowledge •  Skills of prior consulting/ report analysis/ any policy making work etc. Product Management •  Showcase product development experience even if it is creating a new module in some ERP •  Showcase your involvement in any of the phase of PM including conceptualization, validation, development, support, product roadmap, monetization, customer engagement, analytics etc •  Design (UI/UX) experience Analytics •  If you have worked in any analytics project, ETL project, BI project, data visualization project etc., showcase that
  • 42. Type of role and hence resume points (indicative) Recruiter focus Structure Content Relevance Case studies Plan Career Resume Consulting •  Show spikes •  Show impact •  Show industry/ functional words to show relevant industry/ function/ tools knowledge/ skills •  Client management skills, if you have
  • 43. Consulting resume Recruiter focus Structure Content Relevance Case studies Plan Career Summary • XX+ years of experience in managing multiple Digital Transformation projects for US based BFSI & Retail client • Demonstrated the consistent track record of professional excellence o  Received “Star of Business” out of 1000 employees at xxxxx Group based on <<Consultant name >> assessment o  Rated as the Excellent performer for consecutive three years 2014-17 • Received ‘Gold Medal’ for Academic excellence in xxxxx institute • Showcasing relevance: “Digital Transformation” • Clear spikes : professional and academic excellence
  • 44. Impact Example Recruiter focus Structure Content Relevance Case studies Plan Bringing impact in a crisp & front-loaded manner Original Ensured excellent client delivery which doubled the account size from USD 1 mn in March 2019 to USD 2 mn in December 2019 Recommended Increased revenue from client by USD 1 mn (2X growth in 6 months) by ensure excellent delivery and proactive client engagements
  • 45. Example – bring client profile Recruiter focus Structure Content Relevance Case studies Plan Specify client name/ profile useful for consulting roles Original Handled xyz solutions for the client Recommended Handled xyz solutions for a large (or a US $ xyz bn) US based banking client
  • 46. Type of role and hence resume (indicative) – GM/ Leadership Recruiter focus Structure Content Relevance Case studies Plan Career Resume GM/ Leadership •  Leading a team •  Initiatives/ clubs/ extra curricular activities •  All round personality is preferred
  • 47. Showcasing GM/ Leadership experience Recruiter focus Structure Content Relevance Case studies Plan • Projects • Team size • Vendors, Geographies • “Potential Revenues”, “Cost Savings” • Emergencies • Competitions Examples • Led a 10+ team as team lead for ensuring service delivery for a large Telecom firms; generating USD xxxx mn in revenue per day • Managed 3+ outsourcing vendors to streamline availability of resources with right technical capabilities • Lead Organizer - “Samantran” – a business conclave; hosted 20+ industry leaders and managed a footfall of 1000+ participants
  • 48. Example – I managed a large project, good, so what? Tell why you were successful in completing project in-time/budget etc. Original Managed a INR xyz cr CRM on cloud implementation project and completed the project 2 months ahead schedule Recommended Managed an INR xyz cr CRM on cloud project; completed the project 2 months ahead of schedule by innovative work sequencing/ or by using novel project methodology/ or by bringing more specialized vendors Recruiter focus Structure Content Relevance Case studies Plan
  • 49. Type of role and hence resume (indicative) – Technology Consulting Recruiter focus Structure Content Relevance Case studies Plan Career Resume Technology Consulting •  Show experience in any technology/ tool/ function/ industry •  If possible show experience in emerging technology as well •  Client management skills, if you have
  • 50. Example Part of any ERP/ Technology/ Digital solution implementation •  IoT expert for manufacturing domain in implementation of xyz IoT solution across 10+ equipment in organization •  Core team member in implementation of warehouse bar coding system implementation project •  Automated end to end warehouse spare receipt process reducing manual effort by 90% •  Coordinated with xyz consultants for design , testing and delivery Recruiter focus Structure Content Relevance Case studies Plan
  • 51. Example – Use industry jargons (not throw industry jargons!!) Bringing more industry term will help (use only if you understand) Original Lead cross functional, multicultural teams of 15 developers, in end to end implementation of new e-commerce website and backend integration Recommended Managed entire SDLC of new e- commerce website development & backend (system/ platform) integration for a USD XX bn US based Retail client •  Led a team of 15+ cross functional and multi national developers Recruiter focus Structure Content Relevance Case studies Plan
  • 52. Type of role and hence resume (indicative) – Sales/ BD Recruiter focus Structure Content Relevance Case studies Plan Career Resume Sales/ BD •  Show impact in terms of revenue earned/target met etc. •  Clients handled/ Accounts managed etc.
  • 53. Example – Show numbers Show impact in numbers (sales, sales increase etc.) in BD roles Original Managed multiple RFPs Recommended Won (or Helped won) USD 1+ mn deals by providing inputs to 10+ RFPs in collaboration with pre-sales and sales teams Recruiter focus Structure Content Relevance Case studies Plan
  • 54. Type of role and hence resume (indicative) – Operations/ SCM Recruiter focus Structure Content Relevance Case studies Plan Career Resume Operations / SCM •  Operations Management •  Operation Design •  Operation improvement •  Project/ program management •  Leading a team
  • 55. Example Recruiter focus Structure Content Relevance Case studies Plan Operation Design •  Designed and launched new deliver capability across 5 metros for ensuring “Same Day Delivery” for key household items Operation Management •  Led a 30+ team as unit-in-charge for the operation of a xxxx unit, generating INR xxxx mn in revenue per day Operation Improvement •  Reduced transport cost by 10% through supply chain network optimization
  • 56. Type of role and hence resume (indicative) – Product Management Recruiter focus Structure Content Relevance Case studies Plan Career Resume Product Management •  Showcase product development experience even if it is creating a new module in some ERP •  Showcase your involvement in any of the phase of PM including conceptualization, validation, development, support, product roadmap, monetization, customer engagement, analytics etc
  • 57. Good expansion of work experience for product management Recruiter focus Structure Content Relevance Case studies Plan • Developed a patented $10 mn product for Enterprise Cloud solution o Collaborated with 10+ customers across 5 countries for requirement gathering o Led a team of 10 including engineers and product managers to manage the product development project • Showcasing results upfront : “Developed a patented $10 mn product” • Showcasing all the skills in the sub bullet : Collaboration with customers, requirement gathering , project management and leading a team
  • 58. Product Management resume Recruiter focus Structure Content Relevance Case studies Plan Product Management • Developed a monetization strategy for “xxxx” product • Segmented ~ 10000+ customers by their transaction analysis • Designed payment wallet app integration feature for the product • Resulted in improved customer experience by lean product interface Team Management • Led 5+ team developing a SaaS product for analyzing customer drop rates • Showcasing relevance: “monetization strategy”, Customer segmentation, app integration, SaaS product, customer experience etc. • Team management skills
  • 59. Example Recruiter focus Structure Content Relevance Case studies Plan Trying to showcase product angle Original Led the design of integration framework of WMS with 6 other value chain modules in P2P/O2C cycle – In collaboration with senior domain experts to design flow and inventory reconciliation Recommended Designed integration architecture (or framework) for WMS with 6 P2P/O2C cycle products (or systems) in collaboration with senior product (or domain) experts
  • 60. Example Recruiter focus Structure Content Relevance Case studies Plan Non Technology Product •  Showcase your collaboration with sales/ marketing/ customer support team/ customers •  If you are using any tool (simulation, CAD/ CAM/ modeling etc. show that) •  Showcasing leading team/ P&L/ Category etc. is very helpful
  • 61. Type of role and hence resume (indicative) - Strategy Recruiter focus Structure Content Relevance Case studies Plan Career Resume Strategy •  Industry knowledge •  Skills of prior consulting/ report analysis/ any policy making work etc.
  • 62. Example Recruiter focus Structure Content Relevance Case studies Plan Strategy •  Devised business case for “IoT Centre of Excellence” and convinced top management for an investment of USD 1 mn •  Different type of business cases: Cloud adoption, AI-Ml use cases & adoption, Pilots etc. •  Any Entry Strategy, BD project, set up of a capability etc.
  • 63. Type of role and hence resume (indicative) - Analytics Recruiter focus Structure Content Relevance Case studies Plan Career Resume Analytics •  If you have worked in any analytics project, ETL project, BI project, data visualization project etc., showcase that
  • 64. Example Recruiter focus Structure Content Relevance Case studies Plan Analytics •  Led a team of 6 & created 2 supply chain applications for XYZ cloud-based platform o Created a Network optimization tool for designing optimal supply chain o Created an Intelligence tool to take supply chain decisions based on the dynamic real-world conditions o Provided inputs to the sales team for selling applications on a subscription model to 2 Supply Chain clients
  • 65. Creating relevant resume points during the course Recruiter focus Structure Content Relevance Case studies Plan •  Live projects •  Competitions : Microsoft, Diamond, Amazon Customer Excellence challenge •  Tools : Financial Modeling, R, Tableau Live Projects Examples •  Live consulting project :Forecasting in-patient food at Apollo Hospital; o  Analyzed patient & food data to design a forecasting model •  Live IoT Analytics project : Data analysis for Air Compressors to model predictive maintenance for the company •  Customer Pick up Model at xxxx : Evaluating company’s proposed Customer Pick up model for reducing logistic cost and improving customer experience Competition Examples •  Runner-up (2nd out of 8000 ) in Amazon Customer Excellence (ACE) challenge; devised marketing strategy for Amazon Prime
  • 66. How many resume? Recruiter focus Structure Content Relevance Case studies Plan Variant resume for each target industry/ function/ role & later on for each JD Master resume Highlighting your strengths / a base/ repository for your future resumes
  • 67. How many resume? Recruiter focus Structure Content Relevance Case studies Plan Master Resume 1.  Create an excel 2.  List down all your work 3.  Structure the work in “SAR” framework 4.  Finalize the functional buckets 5.  Use the resume template 6.  Create a good quality resume 7.  Get it reviewed 8.  Re work and go to step 6
  • 68. Steps for resume(s) building Recruiter focus Structure Content Relevance Case studies Plan Variant Resume • Understand the requirement of target industry/ company / role • Finalize the buckets • Highlight the relevance in career summary and functional/ role wise buckets • Leverage the Master Resume points with focus on prioritizing the relevant experience
  • 69. Conclusion Recruiter focus Structure Content Relevance Case studies Plan Resume structure Recruiters’ focus Content structure Aligning to JD Plan •  Quick assessment •  What matters to them • Chronological • Functional • SAR • L to R • Tangible | Quantifiable • Qualification • Activity & success measure based JD analysis and resume alignment • Honest alignment •  Excel based worksheet •  Quality Master resume •  Review and finalization •  Variant resume (s) •  JD based alignment