Ken Burger had the highest sales in the first quarter of 2012 due to effective promotional activities. Offering free drinks boosted January sales to RM2500. Sales fell below RM2000 without promotions in February and March, but rebounded to over RM4000 in April with gift voucher promotions. Mario Pizza saw gradual sales increases up to RM1600 with a 50% discount promotion, and maintained sales with a buy-one-get-one offer. Sales dipped to under RM500 without April promotions. Ray's Fish & Chips had the lowest sales of under RM500 each month due to a lack of effective promotional activities. The outlets' sales were heavily influenced by their chosen marketing and promotional methods.