The document outlines a pitch proposal for a marketing campaign that will include a poster, leaflet, and billboard advert. It will target young people aged 16-24 and middle aged people interested in volunteering. The designs will use bold, striking fonts in red, yellow, and orange colors and reflect the charity in a positive way. Resources to be used include a computer, Photoshop, camera, stock images, and the charity's products. Various personnel such as a copywriter, photographer, and designer will be needed. The schedule allocates one day for layout design and four days to create the materials, with two extra days for problems.

1. TASK 10
Pitch Proposal

2. My Plan
• I am going to create a poster, a leaflet and billboard
advert.
• I have decided to use these fonts that show on the
right. I have chosen these fonts as they are suitable
for my audience. They will bring attention to the
design of the product as they are very bold and
striking.
• The colours that I will use on my design will include
red, yellow and orange. I am going to use these
colours as they represent happiness, none of the
colours give a negative impression and they all work
together.
• I would like the images on my design to reflect the
charity in a positive aspect.

3. Target Audience
The target audience for my product is young people
aged 16-24.
I will also aim my products at middle aged people who
are interested in becoming a volunteer for the
charity.

4. Resources that I will use
• Here are some examples of the resources that I will use throughout
the project.
• Computer
• Photoshop
• Camera
• Stock images
• SASH Products

5. Personnel
These will be the personnel requirements that can be used..
• Copy writer
• Photographer
• Editor
• Designer
• Researcher
• Photo editor
• Text editor
• Models used for images

6. My Schedule
• On the first day of production I will design the
basic layout.
• The next 4 days I will use to create my poster,
leaflet and billboard advert.
• I will leave 2 days contingency time for any
problems which may be caused.