Alan Ferguson is a music video director known for working with mainstream pop and rock artists across various genres. Some of his most notable works include videos for Fall Out Boy's "Dance, Dance" and Katy Perry's "Hot N Cold". Ferguson creates narrative-driven videos that feature lively atmospheres through dancing and elaborate sets. He employs techniques like close-up shots during dramatic moments and rapid editing to switch between scenes. Ferguson also likes including dream-like elements to add imagination to his videos.

1. Alan Ferguson

2. Artists and their music vids
• Alan Ferguson is famous for working with American
giants Fall out boy with their songs-
• "I'm Like a Lawyer with the Way I'm Always Trying to
Get You Off (Me & You)“
• "Dance, Dance“
• "Thanks for the Memories“
• "A Little Less Sixteen Candles, a Little More "Touch
Me“
• "This Ain't a Scene, It's an Arms Race“
• "I Don't Care“
• "What a Catch, Donnie“
• Also Katy Perry with her number 1 “hot n cold”
• Boys like girls with there big hit “the great escape”
• Panic at the Disco with their amazing video “That
green gentleman”
• The number one hit from Gym class heroes with
“Cupids chokehold”

3. Mainstream
• All the videos related to Alan Ferguson are closely related to artists who are very main
stream such as Fall out boy and Katy Perry. Alan Ferguson doesn't specialise with any one
genre as he works with pop artists, Katy Perry and indie bands, Boys like girls, and punk
rock, Fall out boy.
• All his videos are very light and vivid and show a vary lively atmosphere by using aspects
of a staged performance and adding them into a Narrative. For instants there are many
dancers in many of his videos

4. Alan Fergusons choice of
artists to work with
• Alan Ferguson isn't fussy when it comes to artists as he
does Narrative type of videos to a variety of artist in many
different category's. Recently he has worked with Katy
Perry in “Hot n Cold” which is a Narrative as the words
correlate with the video. This video was very successful
with over 12 million hits wold wide and 35,000 likes.
• He has also worked with Natasha Bedingfield with the song
“Pocketful of Sunshine” which was also a Narrative Video
with again the lyrics correlating with the video it is also
partly a staged performance as there are also lots of
dancing and many different clothes involved. The video was
also very popular with over 9 million viewings and 30,000
likes.
• A different kind of artist he has recently worked with is Boys
like Girls with the song The Great Escape which again is a
Narrative. It has just over 6 million hits and just under 12
thousand likes
• One of my favourite artists he has worked with is Panic at
the disco with their song “That green Gentleman” which has
8.5 million views and 20 thousand likes. I like this video
because its very visually different presenting it self of
different eras of a persons life. From the band today, in their
twenty's, to becoming kids and then as old pensioners which
presents at as very visually entertaining.

5. Use of camera work
• IN the Katy Perry video Alan Ferguson
starts with a mainly close up shots focused
on the Groom and Katy Perry switching
between them using over the shoulder
shots this makes it seem more like a drama
show. Then we follow the chase. Here there
are lots of editing every time switching on
the beat and switching between the
dancers and the chase.
• He uses the same technique in most of his
videos including fall out boy of which he
switches between the band and the dog
creating a link between them ,which is he's
their dog.
• He also like using a dream factor, for
instants fall out boy the videos starts by
the dog dreaming, Katy Perry ends with
the groom imagining what just happened
and panic at the disco he uses a Russian
doll, where the band pop out and drop into
what seems another world.

6. Why I like his work
• I like Alan Fergusons work because of visual use of
scenery and light to create bright happy
surroundings leading to a smiling audience. Like
panic at the disco green gentleman.
• I also like his variation in artists he has work with as
he is not afraid of working with mainstream artists
from many different genres of music.
• One of my favourite music videos take over the
breaks over I love the use of the white background as
he creates his own ever evolving world as he does
with almost all of his videos.