T&G is a two-phase cooperative art project that will begin as a small underground gallery/event space (Phase I) and later expand into a full venue (Phase II). Phase I will allow T&G to gain experience, build a reputation, and raise funds with low costs. Phase II will have a full liquor license to generate profits that support local artists and community events. T&G aims to bridge artistic communities by providing space for art shows, music, film and more. Members will help make decisions and all profits will reinvest in the community rather than individuals. The goal is for T&G to become self-sustaining and fund extensive creative projects.

1. Creative Brief The shared space is essential in supporting and introducing patrons to
January 2010 community organizations and causes. We will provide an accessible meeting
Prepared by Paige Guggemos venue and studio area that will be a catalyst for cooperation by supplying groups
and organizations with a shared space. The physical space will have features that
enable it to be manipulated for a wide spectrum of events; everything from large
Tarnish & Gold: performances to intimate meetings.
T&G is a two phase cooperation project beginning with an ‘underground’
gallery/events warehouse art space that will develop into studio spaces, gallery T&G will organize around cooperative style membership options that are open to
space, and venue including the sale of liquor and/or coffee that offers a location artists and community members alike. With an innovative structure combing
for members of the community to pursue the creation, admiration, and collection decision-making and more traditional organizing methods, members
presentation of creative endeavors individually and as a community. help make important decisions about how the space is to be used, what projects
are pursed and/or funded, and will directly effect the creation of shows and
Phase One: events within the gallery space.
Phase I allows T&G to gain confidence and reputation, create a support network,
and raise funds by opening a small scale in a studio or warehouse. Phase I exists Audience:
with low overhead and start up costs and can be started and maintained without Creatively-Minded, Community Oriented people of all ages and economic
loans. In Phase I, T&G aims to focus on its primary mission statement and backgrounds interested in pursuing and/or supporting creative or active
values, become self-sustaining, and establish a place and purpose within the endeavors.
community. T&G will emerge from phase I as an underground organization that
expands into a business in phase II. Current Perception:
The Twin Cities lack righteous venues for community art and activism. T&G
Phase Two: could fill a space and need that would facilitate positive action and creation at a
After establishing a significant Twin Cities arts venue, gaining the necessary cooperative level without the monetary incentive of a for-profit corporations.
knowledge on business operations, and raising funds through Phase I, T&G will T&G wishes to exist as a self-sustaining nonprofit, as all profits feed back into the
be ready to ‘expand’ into Phase II. Phase II shares the mission statement of community rather than individuals.
Phase I, but with the addition of a full sale liquor license, becomes a public venue.
High profit margins from full-time liquor sales will allow T&G to focus on Success:
supporting local artists and expanding opportunities and resources. •Phase I: T&G becomes self sustaining, establishes positive community
involvement, raises funding to complete Phase II
Mission: •Phase II: T&G exists as a profitable venue, funds extensive art projects and
T&G is a nonprofit art gallery and shared space dedicated to bridging the artistic community events.
arenas of the Twin Cities by providing a dependable establishment to build
community. The gallery will feature local, independent artists in all mediums; Tagline:
fine art, music, film, design, fashion, performance, and creative writing. The Gallery Sound Space
shared space will also be open to other community organizations to use and rent,
especially those with priorities is promoting the arts, education, social justice, Guide Words//Tone//Mood board:
and sustainable and healthy living practices. •Guide Words: Energetic, Community, Open, Righteous, Active, Inspiring,
Collaborative, Arts, Creation
Vision: •Colors: Cream, Olive, Aqua, Coral
T&G Gallery will bring together people in a cooperative manner; encouraging
artists and community members to work together by sharing space and time. Appendix I:
This cooperative will connect people’s ideas, mediums, perspectives, and dreams Funding Flowchart:
with the result of shows and events that have substance and will facilitate genuine
interaction, and in turn, social change. Appendix II:
Competitive Analysis:
The Space: •The Bedlam Theater: A Cooperative Community Space & Venue that emphasizes
the Performing Arts

2. •The Fallout Art Center: A Cooperative Art Studio/Gallery/Event Space with a
Christian Core
Appendix III:
Phase I to II Transition Outline
Appendix IV:
Hopes, Dreams, & Aspirations
Team:
Caitlin LaFlash, Greta Seiffert, Carly Baker, Paige Guggemos, Erick Boustead,
Jim Forrey, Nolan Morice, Lucy Kandler, Chris Keane, Torey Bonar
Tarnishandgold.org