This document provides guidance for teachers on motivating students to read through the TARGET framework: Trust, Access, Response, Guidance, Engagement, and Talk. It discusses establishing trust with recommended authors, providing access to books through various formats and genres, eliciting personal and critical responses, guiding students up the "reading ladder" through scaffolded experiences, engaging students using Cambourne's conditions for learning, and creating opportunities for book talks. Research findings on student motivations are presented, as are strategies like choice, differentiation, and complex yet accessible texts.