The target audience for Avicii's song "The Nights" is 15-25 year olds. This age range listens to this type of upbeat dance pop music, which is commonly played in clubs and parties. Those younger than 15 may not listen to this genre as much, and those over 25 likely listen to different music styles they have been exposed to over longer periods of time. While the song's audience has no specific gender, the music video will feature a father and son relationship rather than a father/daughter to target the generally male-oriented audience for this dance pop genre.