The target audience for hip hop consists mainly of working class males ages 11-36, especially African Americans. However, hip hop's mainstream success has expanded its audience to other ethnicities and young adults in education ages 11-25. Nearly two-thirds of hip hop fans are ages 18-34. Hip hop has the youngest audience demographic who are most likely to live in poverty. Around 24 million people ages 19-34 from various backgrounds make up the core hip hop audience. This group is likely to purchase a new car within 6 months and frequent specialty stores for sports gear and fashion. They are 10 times more likely to shop at shoe stores and 45% will buy toys and gadgets anywhere. BMW is the preferred brand and they

1. TARGET AUDIENCE
Josh Brown

2. HIP HOP TARGET AUDIENCE
• The main demographic of hip hop consists of mostly of working class males ranging
from the ages of 11-36. A lot of this being African Americans.
• However since Hip Hops success in the mainstream industry this has widened to
other ethnic groups like Caucasians, and even now young adults in education, age
ranging for 11-25. Almost two thirds of the hip hop audience is between the ages of
18-34.
• Hip Hop has the youngest audience demographic in the world today, this means
that people who listen to hip hop are the most likely to be living in poverty.
• 24 million confirmed people between the ages of 19-34, from a range of
nationalities, ethnic groups and religions, are estimated to make up the core hip
hop demographic.

3. HIP HOP AUDEICNE BUYING POWER!
• 19.4% of hip hops fans are going to be in the market for a new car in the next 6
months.
• 30% of this group of people will head for a specialty store to meet their sporting
goods needs and particular fashion.
• The hip hop group is more likely to patronize a shoe store than is the general public
by a factor of 10%.
• 45% of the hip hop audience will buy toys and gadgets pretty much anywhere.
• BMW is the hip hop audiences preferred brand choice.
• Hip hop consumers are far more likely to use a discount outlet than the general
population.

4. HOW TO APPEAL TO THE TARGET
AUDIENCE
• One of the main ways in witch hip hops audience is targeted is through the fashion,
this tends to be stereotypical but they tend to wear work boots, high top trainers,
skinny or baggy jeans, oversized t-shirts and excessive jewellery among an urban
setting.
• These locations tend to be in blocks of flats and graffiti ridden alleyways etc., hover
these are sure ways to appeal to the target audience. There is also usually emphasis
on low key lighting and concentration on wealth and success.
• They tend to use props like cars, weapons, money etc.
• Together these conventions combined help attract the target audience.

5. CONTENTIONS I WISH TO USE
• Low key lighting
• Costumes- baggy tshirts.baggy jeans, tracksuit etc.
• Low key and high key lighting to represent different moods
• Props such as Money,cars,jewellery etc.
• Focus on power, wealth etc.
• Locations such as alleyways, flats, cities