This document provides information about the Target 2020 Florida Summit Competition hosted by Mobilize.org in June 2012 in Miami, Florida. Up to 15 teams will be selected to present their civic engagement project proposals to summit participants in a 5-minute presentation for a chance to receive up to $7,500 in funding and year of support from Mobilize.org. Projects will be evaluated based on their potential social impact, creativity and innovation, sustainability, and use of new and social media. The winning teams will also participate in Mobilize.org's 12-month fellowship program to implement their projects.

1. Target 2020 Florida
Summit Competition Guide
Miami, Florida
June 1-3, 2012

2. 1875 K Street NW, 5th Floor
Washington, DC 20006
Office: 202.642.4320
Fax: 202.729.8100
www.Mobilize.org
Summit Competition Guide
“We [Millennials] are uniquely positioned to foster community engagement through social networks of all
kinds. It is our responsibility to use information and technology to upgrade democracy, transform
communication and advance political engagement and civic participation”
All Target 2020 Florida Summit applicants are invited to submit their ideas for Mobilize.org Awards; financial
investments up to $7,500 and a year of expert support from our staff and extensive partner network. Winners
will also participate in the Mobilize.org Fellowship program; a 12-month skill-building curriculum that prepares
students to successfully implement their projects on their campuses, in their communities or online. Projects
are based on these four principles: potential social impact, creativity and innovation, sustainability, and use of
new and social media communications. Prior to the summit, Mobilize.org will select up to 15 proposals and
invite the individual or team who proposed to compete in the Summit Competition.
The Summit Competition is held on the final day of the summit and each competitor has five minutes to
present their idea to summit participants, who use their personal interactive keypads to vote on each project
according to the following criteria:
 Potential Social Impact – how well the project addresses a particular student issue or academic
barriers students face in a local community.
 Creativity and Innovation – how well the project is customized to address a community’s need in a
new or unique way.
 Sustainability – how likely is the project to last long enough to fully address the student issue/
academic barrier identified in the proposal.
 Use of New and Social Media Communications – how well the project uses technology and social
media as a catalyst for social impact.
The five projects receiving the top votes will win Mobilize.org Awards and one project will win the Viewer’s
Choice Award, selected via interactive online voting. Competitors are encouraged to invite their peers and
classmates to tune in and vote at www.Mobilize.org.
About the Fellowship Program
The Mobilize.org Fellowship Program is a 12-month virtual and in-person leadership development program that
equips Millennials with the skills and resources they need to become civic entrepreneurs. Through
partnerships with civic leaders, civic organizations and community institutions, the Mobilize.org Fellowship
Program trains and prepares winners from each Mobilize.org summit to successfully launch and implement
civic entrepreneurial ventures in their communities and on their campuses.
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Mobilize.org empowers and invests in Millennials to create and implement solutions to social problems.

3. 1875 K Street NW, 5th Floor
Washington, DC 20006
Office: 202.642.4320
Fax: 202.729.8100
www.Mobilize.org
Tips for Planning a Project
Getting Ready:
 Research the background and demographic of the problem you would like to address.
 Solicit opinions/advice from colleagues and relevant administrative offices on campus.
 Research organizations doing similar projects on the national, state or local levels.
 Create a list of experts in the field.
 Identify tools or support you can find in similar organizations as well as potential partnerships/
mentorship opportunities.
 Decide what makes your idea unique.
Optimizing the projects potential:
Potential Social Impact
 What is the project’s goal? Who will it impact or help?
 Why is the project important? (Identify the reasons, purpose and benefits for the project)
 How will the project affect the community?
Creativity and Innovation
 How does the project uniquely address a local community issue that state or national organizations do
not already address?
 What elements will inspire others in the community to support and join the project?
 How does the project build on the creative and innovative strengths of the team or individual?
Sustainability
 Who is involved with the project?
 What does success look like for the project?
 What does sustainability mean for the project?
 How can the project be sustained until the goals are achieved?
 How realistic/obtainable is the project?
 When will the goals be reached? (Create a tentative timeline of what the project looks like)
 What will the budget look like? Remember that the Mobilize.org Award will give a maximum of $7,500.
 How will other funds be obtained if needed
Use of New and Social Media Communications
 How will you market your project?
 What technological or social tools will you use to reach your audience and increase the projects
potential for success?
 How will you build your brand?
Articulating the Plan:
 Avoid titles that are overly cutesy/clever. The title should reflect your project’s goals.
 Determine a clear and articulate mission
 Avoid padding your proposal with jargon and buzzwords
 Be real: provide context to your project
 Set clear and tangible expectations for what summit participants will take away.
Mobilize.org empowers and invests in Millennials to create and implement solutions to social problems.

4. 1875 K Street NW, 5th Floor
Washington, DC 20006
Office: 202.642.4320
Fax: 202.729.8100
www.Mobilize.org
Application Process
All Target 2020 Florida Summit applicants are invited to submit a proposal for the Summit Competition.
Proposal groups are typically 2-8 students, but there is no minimum or maximum requirement. Students are
encouraged to collaborate with their peers and a partner at their college or in the community to develop their
proposal. Your partner should be an institution that can also act as your fiscal sponsor (a 501c3), should you
win an award.
Proposals are due in the same date as the individual application deadline. Please note that proposal group
members who are accepted to the Summit Competition must also complete an individual summit application
to be officially accepted to the summit.
The Mobilize.org Team will select up to 15 proposal groups as finalists who will be invited to participate in the
Summit Competition on Sunday, June 3, 2012.
The application is made available online at www.Mobilize.org/Target2020FL. Paper applications are available,
but submission via the web form is preferred. To prepare for your proposal, please consider the following
questions:
 What student issues/ academic barriers does the project address?
 What is the proposed solution?
 How will the solution be implemented?
 What steps will be taken to reach the goal?
Dates + Deadlines Format
Proposal Monday, May 7th at 12AM Midnight EST Online via Web Form
Finalist Notifications Proposals accepted to the Competition will be Email
notified by Friday, May 18th
Final Presentation June 2nd at 10:00PM EST USB or Disc at Information Table
in Hotel Lobby
You are encouraged to collaborate with your peers to develop a complete presentation before the summit (ex.
PowerPoint, video or speech). A sample PowerPoint presentation will be shared with the Finalists prior to the
summit.
Finalists should bring their completed proposal and presentation to the summit. A workshop will take place on
Saturday, June 2nd in the evening where you can practice your presentation and receive feedback. You will
have the opportunity to make final edits to your presentation before submitting it to the Mobilize.org Team.
Presentations will be checked for technological compatibility and uploaded for the Competition beginning
Sunday, June 3rd in the morning.
To see an example of a previous Target 2020 Summit Competition visit and http://bit.ly/Target2020CA watch
the Target 2020 Webcast. To see examples of past Mobilize.org Award Winners visit
http://bit.ly/MobilizeInvestments and read about our current and past investments.
Mobilize.org empowers and invests in Millennials to create and implement solutions to social problems.