The ad impressions between Jul-Sept’23 observed a growth of 30% compared to the same period in 2022. Twitter.com was the leading publisher with a 44% share of ad impressions.

1. DIGITAL ADVERTISING
Source: AdEx India (A Division of TAM Media Research)
Quarterly Report: Jul-Sept’23
DIGITAL ADVERTISING

2. Highlights
06
07
08
09
01
02
03
04
10
05
Digital Medium witnessed increase in
impressions by 43% in Jul-Sept’23 compared
to Jan-Mar’23.
Services was the leading sector with 51%
share of impressions during Jul-Sept’23.
Ecom-Media/Entertainment/Social Media
was the leading category with 13% share of
impressions during Jul-Sept’23.
During Jul-Sept’23, there were 5 new
advertisers present in the top 10 list compared
to Apr-Jun’23.
Twitter.com was the leading publisher with
44% share of Impressions in Jul-Sept’23.
During Jul-Sept’23, YouTube alone had 12% of
impressions.
Desktop Display retained its 1st position
with 46% share of impressions in Jul-
Sept’23 compared to Apr-Jun’23.
In transaction methods, Programmatic
retained its 1st position with 86% share of
impressions in Jul-Sept’23 over Apr-Jun’23.
Amazon.In was the leading brand in Jul-Sept’23.
Retail Outlets-Departmental Stores Category
witnessed growth by 9.3 Times during Jul-
Sept’23 compared Apr-Jun’23.

3. Ad Impression Trend: Digital witnessed 43% spike in Ad Impression during Jul-Sept’23
Source: TAM AdEx Period : Jan-Sept’23
 Ad impressions on Digital Advertising witnessed growth during both the periods Apr-Jun’23 and Jul-Sept’23 of 60% and
43% respectively compared to Jan-Mar’23.
 Also, Jul-Sept’23 observed growth of 30% in ad impressions compared to Jul-Sept’22.
Note: Figures are based on Ad Impressions for Digital;
100
160
143
Jan-Mar'23 Apr-Jun'23 Jul-Sept'23
INDEXED GROWTH IN AD IMPRESSIONS
Index: Jan-Mar’21= 100

4.  Services and Computers Sectors retained their 1st and 2nd positions with 51% and 11% share of ad impressions in Jul-
Sept’23 over Apr-Jun’23.
 The top 10 sectors together added 86% share of ad impressions in Jul-Sept’23.
 Retail was the only new entrant in the top 10 sectors during Jul-Sept’23 over Apr-Jun’23 on Digital Advertising.
Leading Sectors: Services sector dominated with a 51% share of ad impressions
Source: TAM AdEx
1
2
7
4
3
8
9
5
13
6
Others 14%
Rank in Apr-Jun’23
Note: Figures are based on Ad Impressions for Digital;
Rank Top Sectors Jul-Sept’23
1 Services 51%
2 Computers 11%
3 Auto 5%
4 Banking/Finance/Investment 5%
5 Education 4%
6 Personal Accessories 2%
7 Telecom Products 2%
8 Food & Beverages 2%
9 Retail 2%
10 Corporate/Brand Image 2%
Period : Jul-Sept’23

5. 1
2
3
4
5
6
7
12%
7%
4%
4%
4%
4%
8
9
3%
2%
2%
10
13% 2
1
4
5
3
6
8
16
11
10
Rank in Apr-Jun’23
Next 40 Categories 30%
 During Jul-Sept’23, Ecom-Media/Entertainment/Social Media ascended to 1st position with 13% share of ad impressions over Apr-Jun’23.
 Cars and Laptops/Notebooks were the new entrants in the top 10 categories during Jul-Sept’23 over Apr-Jun’23.
 Together, the top 10 categories added 55% share of ad impressions in Jul-Sept’23.
Leading Categories: 5 out of the Top 10 categories were from Services sector
Source: TAM AdEx Note: Figures are based on Ad Impressions for Digital;
Top 10 Categories : Jul-Sept’23 [525+]
Ecom-Media/Enter./Social Media
Ecom-Other Services
Ecom-Online Shopping
Corporate-IT
Ecom-Gaming
Ecom-Financial Services
Software
Cars
Laptops/Notebooks
Cellular Phones-Smart Phones
Period : Jul-Sept’23

6.  Amazon Online India retained its 1st position during Q’1, Q’2 and Q’3 of Y 2023.
 During Jul-Sept’23, the top 10 advertisers collectively added 18% share of ad impressions.
 Amazon and Snapchat were the two advertisers present in top 10 list of all the 3 quarters of Y 2023.
Leading Advertisers: Five New Advertisers entered in the top 10 list during Jul-Sept’23
Source: TAM AdEx Note: Figures are based on Ad Impressions for Digital; Period : Jan-Sept’23
Leading Advertisers: Jan-Mar’23
Amazon Online India
Snapchat Inc
Reserve Bank Of India
Flipkart.Com
Google
Samsung India Electronics
Govt Of Uttar Pradesh
MG Motor India
Reliance Retail
Canara HSBC & OBC Life Insurance Company
Leading Advertisers: Apr-Jun’23
Amazon Online India
Playgames 24*7
Chandigarh University
Asustek Computer Inc.
Apple Computer India
Bolster Creative Pty
Hewlett Packard Enterprise Service
Snapchat Inc
Joinfire.Xyz
Aspose
Leading Advertisers: Jul-Sep’23
Amazon Online India
Apple Computer India
Samsung India Electronics
Snapchat Inc.
Kia Motors Corporation
Bolster Creative
ROQ Technology
Hewlett Packard Enterprise Service
Google
Luma Inc.
Total Advertisers: 41,500+ Total Advertisers: 47,750+ Total Advertisers: 45,650+

7.  Compared to Apr-Jun’23, Amazon.In ascended to 1st position in Jul-Sept’23.
 5 new brands entered the top 10 list during Jul-Sept’23 compared to Apr-Jun’23.
 The top 10 brands contributed 14% share of ad impressions in Jul-Sept’23.
Leading Brands: Amazon.In was the leading brand in Jul-Sept’23
Source: TAM AdEx Note: Figures are based on Ad Impressions for Digital; Period : Jan-Sept’23
Leading Brands: Jan-Mar’23 (15%)
Snapchat
Amazon.In
Reserve Bank Of India
Flipkart.Com
Govt Of Uttar Pradesh
MG Hector
Amazon Prime Video
Village Dhaba
AMFI (Association Of Mutual Funds In India)
Jiocinema App
Leading Brands: Apr-Jun’23 (14%)
My11circle
Amazon.In
Chandigarh University-Ml
Linktr
Snapchat
Joinfire.Xyz
Hpe Greenlake
Aspose
Flipkart.Com
Stockgro App
Leading Brands: Jul-Sep’23 (14%)
Amazon.In
Snapchat
Linktr
Kia Seltos
Roq.Ai
Hpe Greenlake
Lu.Ma
Apple Macbook
Flipkart.Com
Facebook.Com
Total Brands: 50k+ Total Brands: 57k+ Total Brands: 55k+

8. Rank
Top 10 Growing Categories (Jul-Sept’23)
(based on highest increase in Ad Impressions) Growth
1 Ecom-Media/Entertainment/Social Media 27%
2 Cars 133%
3 Ecom-Other Services 7%
4 Consumer Durables/Home Appliances 4.7 Times
5 Retail Outlets-Jewellers 107%
6 Software 14%
7 Properties/Real Estates 28%
8 Two Wheelers 47%
9 Hospital/Clinics 37%
10 Retail Outlets-Departmental Stores 9.3 Times
 Ecom-Media/Ent./Social Media among categories witnessed highest increase in impression with growth of 27%
followed by Cars with 133% growth during Jul-Sept’23 compared to Apr-Jun’23.
 In terms of growth %, Retail Outlets-Departmental Stores category witnessed highest growth % among the Top 10 i.e.
9.3 Times.
Top Growing Categories: 190+ Categories registered Positive Growth
Source: TAM AdEx Note: Figures are based on Ad Impressions for Digital; Period : Jul-Sept’23

9. Top 10 in others
 During Jul-Sept’23, Twitter.com was the leading publisher with 44% share of ad impressions, whereas Youtube.com
secured 2nd position with 12% share of ad impressions.
 The top 10 web publishers together accounted for 50% share of ad impressions in Jul-Sept’23.
Leading Web Publishers: Jul-Sept’23: YouTube had 12% share of Ad Impressions
Source: TAM AdEx Note: Figures are based on Ad Impressions for Digital;
YouTube vs Other Publishers: Jul-Sept’23
1. Twitter.com 44%
2. Aajtak.in 1%
3. News18.com 1%
4. India.com 1%
5. Cricbuzz.com 1%
6. Anandabazar.com 1%
7. Navbharattimes.com 1%
8. Indianexpress.com 0.5%
9. Mxplayer.in 0.4%
10. Loksatta.com 0.3%
YouTube: 12%
Other Publishers: 50%
Next 10 Web Publishers (Excluding YouTube) %Share
Period : Jul-Sept’23

10.  Desktop Display was the leading Digital Platform with 46% share of impressions during Jul-Sept’23 followed by In APP
Display with 16% share.
 Programmatic was the most popular method for promoting Ads on Digital platforms, accounting for 86% of total ad
impressions, followed by Ad Network method with 11% share in Jul-Sept’23.
Leading Digital Platforms and Transaction Methods for Digital Advertising: Jul-Sept’23
Source: TAM AdEx Note: Figures are based on Ad Impressions for Digital;
Desktop
Display
46%
In APP
Display
16%
Mobile
Display
13%
In App
Video
12%
Mobile
Video…
Desktop
Video
5%
86%
11%
2%
2%
Programmatic
Ad Network
Direct
Others(2)
Digital Platforms: Jul-Sept’23 Transaction Methods: Jul-Sept’23
Period : Jul-Sept’23

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Website Link: www.tamindia.com