Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
The Marketplace report is a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem.
In this quarter’s report, publishers and demand partners found that personal relationships can maximize the benefits of programmatic through private marketplaces.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
The Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
Global Mobile Programmatic Trends: Q1 2016 TrendsMoPub
This report examines trends in mobile programmatic advertising observed on MoPub Marketplace -- the world's leading mobile programmatic exchange -- in Q1 2016. Key themes include advertising spend around major events, the use of high impact ad formats, and growth in EMEA and APAC.
The Marketplace report is a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem.
In this quarter’s report, publishers and demand partners found that personal relationships can maximize the benefits of programmatic through private marketplaces.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
The Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
Ad networks mediation is an ad-tracking platform that is integrated with multiple ad networks. It can facilitate ad networks management and ads optimization. By employing it, you can add unlimited ad networks and efficiently manage them to enrich the content and form of mobile advertising and optimize the fill rate and eCPM.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
How RTB Can Increase Your Revenue -- Paul Childs, Experienced Chief Marketing Officer, Mopub (The White Nights: Mobile Games Conference http://www.wnconf.com/).
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
Ad networks mediation is an ad-tracking platform that is integrated with multiple ad networks. It can facilitate ad networks management and ads optimization. By employing it, you can add unlimited ad networks and efficiently manage them to enrich the content and form of mobile advertising and optimize the fill rate and eCPM.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
How RTB Can Increase Your Revenue -- Paul Childs, Experienced Chief Marketing Officer, Mopub (The White Nights: Mobile Games Conference http://www.wnconf.com/).
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
“NoSQL” is more than just a popular industry buzzword. It’s been 17 years since Carlo Strozzi coined the neologism. The concept though, is older than that. In fact, the world had only NoSQL databases long before SQL was invented in the 1970s, thus proving the adage everything old is new again. In recent years a new wave of enterprise-class NoSQL databases have come to the fore to challenge the supremacy of Relational Database Management Systems (RDBMS). One such example is Aerospike, a Flash/SSD-optimized key-value store. In his presentation, Aerospike’s Director of Application Engineering, Peter Milne, will take you through a deep dive comparison. What are the conceptual differences between NoSQL and RDBMS? Why consider one versus the other for your use case? What data modeling, architectural best practices and practical migration steps should you apply to smoothly transition your business to the new world of NoSQL?
Demand Side Platforms: Silver Bullet or Fog of War?Matt Hunter
This concise presentation explores a simplified view of the digital advertising ecosystem, explaining the role of DSPs and their impact on publishers, agencies and advertisers.
Our Marketplace Report explores mobile programmatic trends. This edition covers Q1 2015 and discusses:
--Moments (such as the Super Bowl) matter on mobile
--Interstitial and native ad formats increase popularity and performance
--Video produces strong results
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Global Programmatic Ad Spend Trends by TurnJoinville
Programmatic advertising data results published by Turn outline industries and their competition levels, spend during 2014, Jan-May, compared to 2013.
The results were provided using the global standard methodology for measuring the level of competition in the marketplace, to evaluate the advertising industry.
Read more: http://www.turn.com/proof#turninsightreports
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Given that in 2013 the industry drove some 10% of the
UK’s eCommerce traffic and commanded a marketing
spend of £1bn according to the PwC / IAB OPM study
(see page 6), it’s a permanent (and growing) feature
of integrated digital marketing programmes. In
fact it’s a channel that exemplifies just how digital
is merging marketing and sales channels.
Affiliate Marketing is not a ‘channel’. Rather it’s an
advertising objective. Affiliate campaigns deploy
most digital advertising and marketing disciplines
including email, display, content, search, social
media and audience targeting. It works across mobile
platforms, uses programmatic methods and is now
establishing exciting offline opportunities for digital
marketers. Affiliate data is packed with audience
and customer insight providing marketers with
customer journey and point-of-sale perspectives
that enrich standard advertising analytics.
This handbook, the work of the IAB’s Affiliate Marketing
Council, exposes the industry’s diversity and even
if you thought you knew affiliate marketing, you’ll
probably be surprised by some of the marketing
opportunities mapped out in these pages. If
you’re new to digital or haven’t used affiliate
marketing before, this handbook will help you
understand the industry’s value and mechanics.
Overall, this handbook represents one of the fastest
growing digital marketing channels which many of
the UK’s top advertisers recognise as highly effective
and are thus increasing their investment in. This
isn’t simply because its yields are extraordinarily
high (14:1 ROI); it’s also because it’s a flexible
and creative space to work within that touches
customers throughout the marketing funnel.
IAB Europe digital brand advertising and measurement report june 2018Romain Fonnier
En 20 pages, le rapport «Digital Brand Advertising and Measurement» publié par l’IAB Europe mesure les attentes des publishers, annonceurs et agences autour de la mesure. Il aborde 4 thématiques : «Digital Measurement Priorities», «Digital Advertising Quality», «Key Performance Indicators» et «Organisation of Digital Measurement». Il se base sur une enquête réalisée auprès de 650 professionnels de 31 pays interrogés entre Février et Mars 2018.
Agences, annonceurs et publishers sont d’accord pour mettre en priorité le passage vers une mesure des impressions visibles plutôt que servies. La meilleure connaissance du consommateur et la compatibilité des mesures des autres médias sont les autres priorités principales énoncées.
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...Missy Steiner
Bidtellect’s inaugural quarterly report analyzes our platform activity in order to provide advertisers with important insights and trends in the Native Advertising industry. Bidtellect’s platform processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, and this number continues to grow quarter over quarter. We collect data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
4. 4
Summary Highlights
• Brand Spend: Brands arrive on mobile programmatic in a big way, place
majority of spend leading up to holidays
• Growth in Ad Prices: Mobile publisher eCPMs see steady increases,
indicating advertisers are finding increasing value in mobile app inventory
• Interactive Formats Perform Better: Video and Rich Media formats help
publishers monetize inventory at the highest rates
5. 5
Brand spend arrives on mobile, overtaking
performance in week leading up to holidays
Brands have recognized the value of reaching users on mobile and have continued to spend more through this
medium. In contrast to 2013 when brand spend hovered closer to 20%, it accounted for the majority of spend for
parts of December leading up to the holidays.
*Brand spend measured based on spend from top 25 adomains
0%
20%
40%
60%
80%
D
ec.4
–
10
D
ec.11
–
17
D
ec.18
–
24
D
ec.4
–
10
D
ec.11
–
17
D
ec.18
–
24
Brand
Performance
Brand vs. Performance Spend
2013
Brand vs. Performance Spend
2014
PercentageofAdSpendonMoPub
6. 6
Publishers saw more diverse spend in Q4 with brands
outspending performance advertisers in top games like
Trivia Crack, #1 overall in Apple App Store
Performance
46% Brand
54%
Etermax’s Trivia Crack, the #1 overall app in the Apple App Store, saw the majority of their ad impressions paid for by
brands throughout December. During the week leading up to Dec. 25, brands significantly outspent performance buyers.
Etermax % of Revenue: Brand vs. Performance
December 2014
Etermax % of Revenue: Brand vs. Performance
December 18-24 2014
%ofRevenue
0%
10%
20%
30%
40%
50%
60%
70%
80%
Dec. 18 Dec. 19 Dec. 20 Dec. 21 Dec. 22 Dec. 23 Dec. 24
Performance
Brand
72% 75% 69% 64% 68% 70% 69%
28% 25% 31% 36% 32% 30% 31%
7. 7
Ad pricing continues to grow, indicating advertisers are
finding increasing value in mobile app inventory
The MoPub Marketplace saw considerable year-over-year percentage gains in eCPM, signaling YoY strength in the
mobile advertising economy.
Q4
2013
2014
Q4 Monthly eCPMs 2013 – 2014
+14.7%
$
$$
$$$
8. 8
Publishers achieve better monetization through
interactive ad formats
Rich media and video formats are helping publishers monetize inventory at higher rates. Publishers who introduced
Native ads in Q4 2014 also cited an ability to increase ad revenue while maintaining customer satisfaction.
Q4 14 eCPM
Non-Video
Video
Interstitial Q4 eCPM: Video vs. Non-Video
Q4 14 eCPM
Non-MRAID
MRAID
Banner Q4 eCPM: MRAID vs. Non-MRAID
+33.4% +29.5%
$
$$
$$$
$
$$
$$$
$$$$
9. 9
Gaming outperforms other top categories in eCPM and CTR
Gaming leads the pack in terms of both eCPM and CTR performance across top mobile app categories. Entertainment and
sports round out the top three for eCPM while entertainment and utilities rank second and third for CTR, respectively.
Social Networking
Entertainment
Gaming
Sports
Lifestyle
Health & Fitness
Utilities
News
eCPM by Category Q4 2014
Social Networking
Entertainment
Gaming
Sports
Lifestyle
Health & Fitness
Utilities
News
CTR by Category Q4 2014
$ $$ $$$ $$$$ % %% %%% %%%%
10. 10
About MoPub
MoPub is one of the world’s leading ad servers for mobile application publishers, designed to drive more ad
revenue through a single solution. We offer a sophisticated, full-featured monetization platform for mobile app
publishers that combines real-time bidding, ad serving, cross-promotional capabilities and ad network mediation
into one, easy-to-use platform. Our real-time bidding exchange, MoPub Marketplace, gives app publishers the
power and flexibility to customize their monetization strategy for their business goals.
MoPub was acquired by Twitter, Inc. in 2013.
For more information, please visit www.mopub.com and follow MoPub on Twitter at www.twitter.com/mopub.
For specific data inquiries, email mopub-datareports@twitter.com.