The document describes a startup called Tallyy that aims to monetize everyday decision making by having users share their decisions and receive feedback. It will be led by a founder team from Georgia Tech and target millennial and Gen Z users. The startup will differentiate itself through a "blue ocean" strategy of innovating in an untouched market. It plans initial marketing through college campaigns and digital channels, with a long term revenue model of advertising, branded content, and geolocation targeting once it reaches scale. The seed round goal is 100,000 users to support a Series A fundraising round.

2. Vision
Socializing decision-making, creating a model that
will monetize its value.

3. The Problem
● Millennials and Generation Z don't have a go-to resource
to share their everyday decisions.
● The moment of everyday decision-making isn't being
monetized.

4. The Solution
Users capture the moment
of decision-making and
share it to receive efficient
feedback.

5. The Team
“ We view the moments of decision-making as a commodity”
Jeffery Kuo
CTO Co-Founder
Georgia Institute of Technology,
Atlanta, GA Bachelor of Science
Computer Engineering
Robert Gilbert
CEO Founder
Kennesaw State University,
Kennesaw, GA Bachelor of
Business Administration Business
Management
Charmant Tan
Product Lead
Georgia Institute of Technology,
Atlanta, GA Masters of Science
Human Computer Interaction

6. Milestones
January 2016
Incorporated C Corp.
April 2016
Private Beta test
March 2016
Expanded team
September 2016
App Store Launch (IOS)
*projected
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
December 2016
100,000 users
*projected

7. Competitive Landscape
Tier 1
● Newer apps
● Growing in
popularity
Tier 2
● Multi-million dollar valuations
● Niche social apps
Tier 3
● Billion dollar valuations
● 500 million MAUs
$ $$ $$$

8. Strategy
We are implementing a Blue Ocean strategy
● Innovate on an untouched space in the market
● Differentiate by creating a new value proposition for the user
● Eliminate features users to take for granted

9. How to win?
Marketing Plan (Short Term Q4)
● College Campaigning - grassroots marketing (events, parties,
etc.)
● Digital marketing stack - saturate highly trafficked millennial
channels, create viral loops, etc.)

10. Why now?
By 2018, there will be 2.5 billion worldwide
users using social networking, a third of Earth’s
entire population..

11. Revenue model
Reach 200 million users before
Ad monetization
Branded content in the form of
video or pictures
Call To Action in Ads key
differentiator for premium ad
buys
Create geolocation offering to
give advertisers targeted
campaign leverage
Advertisers
Tallyy
Users
ADsBranded
Content

12. Seed Round Goal
Reach key
performance metrics
to substantiate
Series A round of
fundraising.
Target 100k Users