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This document certifies that Adeyemi Olanrewaju has achieved the status of Oracle Database 11g Administrator Certified Professional as recognized by the Oracle Certification Program and is signed by the Senior Vice President of Oracle Corporation dated December 7, 2012.
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This document certifies that Amit Kumar has achieved the Oracle Database 10g Administrator Certified Professional certification as recognized by the Oracle Certification Program. It is signed by the Senior Vice President of Oracle Corporation and dated May 7, 2012 to confirm Amit Kumar's certification.
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This document certifies that Amit Kumar has achieved the Oracle Database 10g Administrator Certified Professional certification as recognized by the Oracle Certification Program. It is signed by the Senior Vice President of Oracle Corporation and dated May 7, 2012 to confirm Amit Kumar's certification.
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This document summarizes an SEO audit of the website Coliseum.com.ng, an online fashion retailer in Nigeria. The audit found several on-page and off-page optimization issues that are limiting the site's visibility, including an empty title meta tag, ambiguous description meta tag, lack of alt text for images, and inactive inbound links. The summary recommends addressing these technical issues and also pursuing paid search advertising and digital display ads to improve organic rankings and drive more traffic. Implementing the changes suggested in the audit could help Coliseum rank higher in search results and increase its brand awareness online.
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If you run a business and you have been marketing your business yourself, chances are high that you are burning half of your ad spends.
How Is This Possible?
Commerce Signals estimates that 40% of all media spend is wasted — a number that comes from about 60 studies. Even expert marketers confirmed that 26% of their budget is wasted.
What Are You Doing Wrong?
You are targeting the wrong audience.
You are advertising on the wrong channel.
You do not have a strong offer or proposition.
Your objective does not match the content of your ads.
How to Get More Customers?
Ask these questions to clarify your ideal customer, which channel to find them, what they find appealing and what you can offer to get their attention and attract them to your business.
How We Helped UK Govt & Cybersafe Foundation Train Over 6,000 Nigerians | Cli...
Cybersafe Foundation, sponsored by the United Kingdom government, has empowered 6,600
women across Nigeria with various on-demand tech skills over 2 cohorts of the DigiGirls
training program.
Between January to June 2022, DigiGirls has successfully introduced selected graduate and
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good jobs -some of whom are already employed!
As one of the expert facilitators who partnered with Cybersafe, I developed and delivered an extensive hands-on course on Content Marketing & Copywriting.
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Over 1,000 submissions were received within 2 weeks in response to the class activities and project. Over 200 participants have started blogging and posted engaging social media content across platforms based on what they learnt.
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Client's agency requested a landing page for a pre-launch campaign where the brand could engage consumers by voting for what unconditional love means to them.
We created a user-friendly landing page that worked efficiently across devices which allows consumers to easily vote and share with loved ones.
The landing page was the focal point of one of the most engaging campaigns this year in Nigeria as the brand ran promotions across digital, radio, TV and offline brand activations with QR codes.
During the 1-week pre-campaign, the page received over 7,000 visitors with Mother's Love being the most popular definition of Unconditional Love to 90% of consumers who participated in the online voting.
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An outdoor advertising agency hired a digital marketing firm to improve its search engine optimization (SEO) and online visibility. Over the course of 8 weeks, the firm fixed technical issues on the agency's website, optimized pages, created new pages, and developed 10 blog posts on keyword-rich topics. As a result of these SEO efforts, the website saw almost 4,000 pageviews from over 600 new visitors and ranked for 10 targeted keywords on the first page of Google search results. This led to increased online visibility, credibility, and new clients for the outdoor advertising agency.
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4. some formats perform better by channels and buyer's stage.
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Would like to connect?
Instagram: https://www.instagram.com/obadeyemi_ng/
Linkedin: https://www.linkedin.com/in/obadeyemi/
Twitter: http://twitter.com/obadeyemi
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- Mobile internet and social media usage grew significantly worldwide in 2020 due to COVID-19 lockdowns.
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- Emerging trends for 2021 include increased usage of augmented reality, more balanced online demographics as older users join platforms, and the continued rise of e-commerce.
- The document recommends Nigerian businesses focus on strategies like search engine optimization, video marketing, and leveraging popular social and messaging platforms to engage customers in 2021.
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Utiva Big Data Analytics with Python
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This Data Visualization and Analysis with Python project analyzed a company's current and past employees data in the past 5 years to understand causes of attrition and recommend possible measures to control attrition in future.
Milestone included using data analytics to:
1. determine what type of employees were leaving the company
2. determine which employees are prone to leave the company next
3. make recommendations to control attrition (rate at which employees leave)
Project was delivered by Adeyemi Olanrewaju. He is the Founder, Lead Digital Strategist and Data Scientist at Content Krush.
Content Krush is a fast growing performance digital marketing agency in Lagos, Nigeria with major strengths in Digital Strategy, Search Engine Optimization, Data Visualization and Analytics, Paid Search and Social Advertising.
Content Krush -Get Found and Sell More Online
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
Email Marketing Suicide
1) Poorly crafted email subject lines, message previews, and sender names can turn readers off and reduce open rates. Subject lines should state benefits and avoid all caps text. Previews should summarize why the email should be opened. Sender names should be tested to see what resonates best with the target audience.
2) Using all images for the email body or including too many images can negatively impact delivery and readability. Readers may not see images on mobile or if images don't load properly. The email content should have clear copy that can stand on its own.
3) Calls to action should be clear and direct readers to a landing page if multiple steps are required. Long, multi-
TALK. IM LISTENING
1. Traditional marketing involved one-way communication from advertisers to customers, but digital marketing allows for dialogue and engagement through platforms like social media.
2. Social media marketing provides a way for businesses to communicate with customers, generate leads, convert leads to sales, and nurture customer relationships through platforms like Facebook, Twitter, LinkedIn, and Instagram.
3. The document recommends consulting with social media marketing experts to develop an effective strategy, identify the right platforms for your audience and goals, create engaging content, respond to customer complaints, and better position your brand online.
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Adeyemi is a growth marketing consultant who is passionate about data-driven storytelling that endears brands to audiences.
He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.
His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Big Data Analysis & Visualization, Lead Generation, Sales Growth and Content Marketing.
Leveraging Content for Growth in Buyer's Journey | Content Krush
This was a crash course on how brands can leverage content to constantly find, engage and convert target audiences considering that:
1. consumer behaviour changes on the go,
2. today's audiences have diverse tastes,
3. prospects go through sales funnels across devices,
4. some formats perform better by channels and buyer's stage.
I dived into how business can stay evolve with their customers through every stage of the buyer's journey, across devices and every phase of their lives.
I also shed lights on building blocks of storytelling which brands like Apple, Pepsi, Amazon, etc have used over the years win more customer to themselves.
This course was delivered at a recent Masterclass hosted by Digital Media & Marketing Meetup Nigeria (DMM Nigeria), sponsored by Association of Digital Marketing Professionals in Nigeria (ADMARP).
The masterclass was an interactive session where seasoned digital marketing and media professionals from various sectors of the economy across Africa exchanged ideas and shared case studies of how they have grown their businesses with engaging content.
Would like to connect?
Instagram: https://www.instagram.com/obadeyemi_ng/
Linkedin: https://www.linkedin.com/in/obadeyemi/
Twitter: http://twitter.com/obadeyemi
2020 digital trends and outlook for 2021 (Nigeria)
This document provides an overview of global and Nigerian digital trends in 2020 and an outlook for 2021. Some of the key points covered include:
- Mobile internet and social media usage grew significantly worldwide in 2020 due to COVID-19 lockdowns.
- Nigerian internet usage grew by over 2 million users in 2020 with over 85 million total users, most accessing the internet via mobile.
- Emerging trends for 2021 include increased usage of augmented reality, more balanced online demographics as older users join platforms, and the continued rise of e-commerce.
- The document recommends Nigerian businesses focus on strategies like search engine optimization, video marketing, and leveraging popular social and messaging platforms to engage customers in 2021.
Advanced Lead Generation -LinkedIn
Olanrewaju Adeyemi B. PDDM, OCA, OCP has completed the Advanced Lead Generation course on July 28, 2020, lasting 3 hours and 59 minutes. The certificate congratulates Olanrewaju on continuing to learn and expanding his perspective and skills to make himself more in demand. The certificate was issued by LinkedIn Learning located in Sunnyvale, CA.
Utiva Big Data Analytics with Python
This certificate certifies that Olanrewaju Adeyemi Biodun successfully completed the Utiva Big Data Analytics Program, demonstrating skills in Python programming, exploratory data analysis, data visualization, and machine learning techniques to analyze complex data.
Big Data Analytics with Python -Attrition Control Project
This Data Visualization and Analysis with Python project analyzed a company's current and past employees data in the past 5 years to understand causes of attrition and recommend possible measures to control attrition in future.
Milestone included using data analytics to:
1. determine what type of employees were leaving the company
2. determine which employees are prone to leave the company next
3. make recommendations to control attrition (rate at which employees leave)
Project was delivered by Adeyemi Olanrewaju. He is the Founder, Lead Digital Strategist and Data Scientist at Content Krush.
Content Krush is a fast growing performance digital marketing agency in Lagos, Nigeria with major strengths in Digital Strategy, Search Engine Optimization, Data Visualization and Analytics, Paid Search and Social Advertising.
Content Krush -Get Found and Sell More Online
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
Email Marketing Suicide
1) Poorly crafted email subject lines, message previews, and sender names can turn readers off and reduce open rates. Subject lines should state benefits and avoid all caps text. Previews should summarize why the email should be opened. Sender names should be tested to see what resonates best with the target audience.
2) Using all images for the email body or including too many images can negatively impact delivery and readability. Readers may not see images on mobile or if images don't load properly. The email content should have clear copy that can stand on its own.
3) Calls to action should be clear and direct readers to a landing page if multiple steps are required. Long, multi-
TALK. IM LISTENING
1. Traditional marketing involved one-way communication from advertisers to customers, but digital marketing allows for dialogue and engagement through platforms like social media.
2. Social media marketing provides a way for businesses to communicate with customers, generate leads, convert leads to sales, and nurture customer relationships through platforms like Facebook, Twitter, LinkedIn, and Instagram.
3. The document recommends consulting with social media marketing experts to develop an effective strategy, identify the right platforms for your audience and goals, create engaging content, respond to customer complaints, and better position your brand online.
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OCP CERT
- 1. IS RECOGNIZED BY THE ORACLE CERTIFICATION PROGRAM AS AN THIS CERTIFIES THAT Senior Vice President, Oracle Corporation Date Adeyemi Olanrewaju Oracle Database 11g Administrator Certified Professional December 7, 2012