Talk @ Howest about Business lessons / Blogging and Internet Marketing

1. Our tools Some DOs and
DON’Ts
What’s today
about ?
Your identity Making a
online product

2. Dimitri De Leye - Bio
Ex chemical engineer,
now ICT Project Manager
Married, 2 daughters
Parttime independent
Blogging
Mindmapping
Cycling
Snowboarding

3. Dimitri De Leye - projects
Causasoft
Webportals
Ecommerce
Project Management
Events

4. Robin Demeeter - Bio
Osteopath DO,
serial entrepreneur
Engaged, soon to be father
Fulltime independent
Mindmapping
Cycling
Running

5. Robin Demeeter - projects
Causamatics
Professionele Osteopaten
Professionele Podologen
Professionele Audiologen
Professionele Tabakologen
Osteodesk
Events

6. Dos and DON’Ts
DO DON’T

7. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do

8. Don’t end up like this guy !

9. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do

10. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash

12. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash

13. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable

14. Who knows
this lady ?

15. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable

16. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals

17. If you don’t set achievable
goals, you’ll get frustrated
SMART
Specific
Measurable
Achievable
Realistic
Time bound

18. Today I’m gonna ask
10 influential persons to share
this on facebook
Today I’m gonna read some blogs
about marketing
Tomorrow I’m gonna wireframe
my new application
Tomorrow I’m gonna make
a mindmap about my financial plan

19. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals

20. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)

21. Difficult to be
honest and transparant...

22. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)

23. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays...

24. Your customer will LOVE IT
when you answer his calls or
emails, even on holiday...
Answering ≠ solving

25. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays...

26. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)

27. Beta version
functional product
ready for usability testing

28. Save time – Beat Real time
the competition validation of
product
Beta testing
Streamline benefits
support
procedures
Reduce Rework
cost
Great customer
relationship

29. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)

30. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)
Stay real to your principles

32. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)
Stay real to your principles

33. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)
Stay real to your principles Don’t be passive, be proactive

34. Make sure your customer
has to react, don’t ever
let him have to wake
you...

35. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)
Stay real to your principles Don’t be passive, be proactive

36. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)
Stay real to your principles Don’t be passive, be proactive
Get balanced with home

37. Dos and DON’Ts
DO DON’T
Only do the things that are fun to do Don’t just follow the cash
Stay close to the people that give you Avoid those that make you
energy ! uncomfortable
Set goals Don’t have relatives as business partners
(I did and it didn’t work out...)
Be available, even on holidays... Don’t try to deliver perfection at once,
work with prototypes (beta version)
Stay real to your principles Don’t be passive, be proactive
Get balanced with home Don’t waste all of your time with WoW
or PS3, make yourself useful

38. it's not education, skills nor
talent...
it's passion, drive and motivation
Davy Kestens
(entrepreneur, maker of GhostBloggers and TwitSpark)

39. Questions
already ?

40. Making a product…(either
physical or software)

41. First step : analyze…
you don’t know what
your customer wants,
your customer does !

42. Analyze the product
Brainstorm with customer
What’s the goal of the product ?
Who is gonna use it ?
Talk about actions, possible
scenario’s
Use mindmapping

44. Use prototypes to show
to your customers
Customers always want
to see something fast…

45. Training,
coaching About progress
communicate
Ask for testing
feedback
About functional
differences then
agreed upon
About impact on
cost (pos. or neg.)

46. Surprise them :
underpromise and
overdeliver

47. Questions
already ?

48. Your identity online

49. Start a blog !

50. Talk about your skills or product in a
non-commercial way

51. You will be considered as an
authority in your domain

52. And also
Setup in 1 hour, free
wordpress subdomain
SEO-friendly
Very easy CMS

54. Getting traffic to your
blog

55. direct
organic
winning !
through reference
(eg. social media)

56. Getting Organic traffic

57. good content
good keyword usage (watch out with
spamming/stuffing)
friendly pagetitles (Google listing)
strong backlinks (quantity vs quality)
“clean” html

58. Use social media !

59. Context : Vincent VQ “promotes” free
webhosting from Belgacom on twitter
≠
Week later
on twitter

60. Blogpost van Hannes Fostie
(@hannesfostie)

61. Tweet during Volt with
hashtag #volttv and
reference to blogpost

62. Result….

63. In only 2 days…
30 likes
on Facebook
40 retweets
on Twitter
450 visits
to his blog !!

64. Measure your traffic with Google Analytics

65. Our toys…

66. Our top three toys

67. Other stuff we use a lot…

68. Books you should read

69. @ddeleye / dimitri@expleo.be
@robindemeeter / demeeter@osteopaat.be