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A Tale of Two
Turnarounds
Kristy Dunn, MBA
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©2023 All Rights Reserved
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A Playful Poem on the Power
of Product-Market Fit (PMF)
This is a tale of
two turnarounds
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One that
succeeded
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And one that fell
down
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The shining example
restarted from scratch
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The other resisted,
defending their
stance
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"Marketing and sales are
for peasants and magicians!
We're never wrong! Make
the money appear!"
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The winner went
back and started
again
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Rethinking their
audience and
then went within
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What solution
are we
providing?
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Is it valuable
and tall?
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What barriers
to adoption
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Are keeping us
small?
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Old contacts said yes,
they wanted our help
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But when we built it
and offered it
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It sat on a shelf!
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New conclusions we made
from data that came
©2023 All Rights Reserved
linkedin.com/in/kristydunnmba
With high quality research,
ne’er a guessing game
©2023 All Rights Reserved
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No longer a
commodity
©2023 All Rights Reserved
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Our new brand
requires skill
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To sail our blue
ocean
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Not hide on a hill
Unknown or forgotten,
blending in with all the rest
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linkedin.com/in/kristydunnmba
Now
approached by
accredited
investors both
near & far
This is not a solicitation for an investment.
©2023 All Rights Reserved
linkedin.com/in/kristydunnmba
From prototype to enterprise
fintech, launching Q4!
Congratulations, Shep Harmon of
POM Estate, Inc! From a little
cloud in Florida & to Fintech!
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linkedin.com/in/kristydunnmba
Now back to the troubled
turnaround that ran out of steam
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Churning its salesmen,
deflating the dream
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You see it won’t matter how
determined you’ve been
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To shoehorn your prospects
into that bin
Settle for what we give you,
not what you want
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linkedin.com/in/kristydunnmba
The truth bubbles up like
foam on the sand
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Your market must trust you, to
build a strong brand
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linkedin.com/in/kristydunnmba
If they don’t know who you are and
trust you will serve them
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linkedin.com/in/kristydunnmba
Your prospects won't listen to
why you deserve them
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linkedin.com/in/kristydunnmba
Demonstrate value,
ask questions,
then listen
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Nobody wants a brand
to just use them
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What’s in it for us?
Some dollars and cents!
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What’s in it for our
customers?
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Make it make sense!
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linkedin.com/in/kristydunnmba
Match to your vision and
mission and values
©2023 All Rights Reserved
linkedin.com/in/kristydunnmba
The priorities your customers
actually value
©2023 All Rights Reserved
linkedin.com/in/kristydunnmba
Be honest and forthright with
competitors and partners
©2023 All Rights Reserved
linkedin.com/in/kristydunnmba
And watch how your profits soar—
you will prosper!
©2023 All Rights Reserved
linkedin.com/in/kristydunnmba
Above all else in this
turnaround process
©2023 All Rights Reserved
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Your unwavering character will
accelerate the process.
©2023 All Rights Reserved
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Enjoyed this content?
Please subscribe for more!
Don't forget to save, like, and share this post
to help others overcome the challenges
their small businesses and nonprofits are
facing.
linkedin.com/in/kristydunnmba
Proudly made in Florida, USA
©2023 All Rights Reserved

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Tale of Two Turnarounds by Kristy Dunn

  • 1. A Tale of Two Turnarounds Kristy Dunn, MBA S A V E T H IS POST S A V E T H I S P O S T ©2023 All Rights Reserved linkedin.com/in/kristydunnmba A Playful Poem on the Power of Product-Market Fit (PMF)
  • 2. This is a tale of two turnarounds ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 3. One that succeeded ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 4. And one that fell down ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 5. The shining example restarted from scratch ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 6. The other resisted, defending their stance ©2023 All Rights Reserved "Marketing and sales are for peasants and magicians! We're never wrong! Make the money appear!" linkedin.com/in/kristydunnmba
  • 7. The winner went back and started again ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 8. Rethinking their audience and then went within ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 9. What solution are we providing? ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 10. Is it valuable and tall? ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 11. What barriers to adoption ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 12. Are keeping us small? ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 13. Old contacts said yes, they wanted our help ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 14. But when we built it and offered it ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 15. It sat on a shelf! ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 16. New conclusions we made from data that came ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 17. With high quality research, ne’er a guessing game ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 18. No longer a commodity ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 19. Our new brand requires skill ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 20. To sail our blue ocean ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 21. Not hide on a hill Unknown or forgotten, blending in with all the rest ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 22. Now approached by accredited investors both near & far This is not a solicitation for an investment. ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 23. From prototype to enterprise fintech, launching Q4! Congratulations, Shep Harmon of POM Estate, Inc! From a little cloud in Florida & to Fintech! ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 24. Now back to the troubled turnaround that ran out of steam ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 25. Churning its salesmen, deflating the dream ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 26. You see it won’t matter how determined you’ve been ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 27. To shoehorn your prospects into that bin Settle for what we give you, not what you want ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 28. The truth bubbles up like foam on the sand ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 29. Your market must trust you, to build a strong brand ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 30. If they don’t know who you are and trust you will serve them ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 31. Your prospects won't listen to why you deserve them ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 32. Demonstrate value, ask questions, then listen ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 33. Nobody wants a brand to just use them ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 34. What’s in it for us? Some dollars and cents! ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 35. What’s in it for our customers? ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 36. Make it make sense! ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 37. Match to your vision and mission and values ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 38. The priorities your customers actually value ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 39. Be honest and forthright with competitors and partners ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 40. And watch how your profits soar— you will prosper! ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 41. Above all else in this turnaround process ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 42. Your unwavering character will accelerate the process. ©2023 All Rights Reserved linkedin.com/in/kristydunnmba
  • 43. Enjoyed this content? Please subscribe for more! Don't forget to save, like, and share this post to help others overcome the challenges their small businesses and nonprofits are facing. linkedin.com/in/kristydunnmba Proudly made in Florida, USA ©2023 All Rights Reserved