This poem describes the tale of two turnarounds - one that succeeded and one that failed. The successful turnaround restarted from scratch, rethinking their audience and solution through research. They identified barriers to adoption and are now growing their brand. In contrast, the failing turnaround resisted change, struggled to find product-market fit, and their prospects lost trust in them as they tried to force misaligned solutions. The poem emphasizes the importance of understanding customers, building trust, and aligning solutions to create value.