At Southerly, we believe that internal communication is the key to success during times of change. If you peruse our blog, you’ll see we’ve explored the most effective ways to share messages to your employees – from the quality of your internal newsletters to using social media if you’re working on a budget. But whatever tactics you choose, it all starts with planning – and a strong communications strategy will ensure that change is communicated to the right people, in the right way, at the right time.
Closing the Strategy- Execution Gap Means Focusing on What Employees Think, N...Vaibhav Agarwal
The document discusses closing the strategy-execution gap by focusing on employee thoughts rather than just actions. It argues that traditional approaches focus too much on structure, authority and processes which leads to anxiety and fatigue among employees. Instead, it advocates for participative execution, which involves continuous engagement between formulation and execution of strategy. This includes starting with understanding why a new strategy is needed, collaboratively creating strategic options, and jointly determining how to implement the chosen strategy. The goal is to engage all stakeholders in an interactive process to shape strategy according to those who must execute it.
How to Launch an Employee Engagement Survey with SoGoSurveySogolytics
Employee engagement is a key indicator of an organization's success -- or failure. Uncover truly actionable data by identifying the key drivers that have the biggest impact on engagement scores.
New Year, New HR: Top Workforce Planning Tips for 2018Namely
To be effective in HR, you can’t afford to stand still. You need to keep up with the latest trends, watch your competitors, and develop effective strategies for making the best hires and helping them succeed. And to do that, you need to be systematic and have clear priorities—especially if you’re part of small team.
On this webinar, we covered:
-Make SMART HR goals for 2018
-Improve recruiting KPIs through strategic programs
-Stay ahead of the curve with hot topics in HR for 2018
How to Communicate Your Next Employee Engagement SurveyNamely
When launching an employee survey the intent is clear - you want to collect, understand and act on employee feedback.
However, communicating that intent to your people can sometimes be challenging. Pre-survey communications are integral to a successful survey that collects enough data to take action on. Post-survey communications are just as important in building employee trust.
Join Monique Hughes, Senior Customer Success Manager at Culture Amp and Eric Knudsen Senior Analyst, People Operations at Namely to learn about the importance of internal communication in your employee survey strategy. On the webinar, they will cover:
Why employee engagement surveys are useful & critical
How exactly to communicate with employees before the survey
A checklist for launching your employee engagement survey
Rolling out results using the collect, understand, act model
Communicating results to company, leaders, and managers
Feedback is the process by which the receiver's response to a message allows the sender to evaluate the effectiveness of the communication and refine the message if needed. It completes the communication process by providing an opportunity for clarification. To give effective feedback, one should make it positive and regular, prepare comments, be specific, criticize privately, discuss positives, and provide suggestions with follow up. Feedback is important because it completes the communication cycle, allows the sender to know if they are being understood, provides a basis for measuring effectiveness and planning next steps, and generates new ideas.
Internal communication surveys are conducted yearly and may include additional questions to provide insights into communication effectiveness. It is important to measure awareness, attitudes, and knowledge before and after major communication efforts and initiatives to assess their impact. Regular measurement helps communicators understand shifting attitudes over time and tailor messages appropriately. Specific events can also be measured through temperature checks and pulse surveys to collect feedback. Key performance indicators should be benchmarked and tracked over time to identify emerging issues. Communication measurements may include reach, understanding, behavior changes, and impact on business goals. Both quantitative and qualitative methods can be used.
This document discusses the topic of customer focus in a seminar on quality management. It defines customer focus as continuously satisfying customer needs and expectations. Key topics covered include customer perception of quality, requirements, satisfaction, complaints, and behaviors. The importance of customer focus for business success is explained. Internal and external customers are also distinguished. The document concludes with a case study of Amazon's customer-centric mission and strategies to meet customer needs.
Closing the Strategy- Execution Gap Means Focusing on What Employees Think, N...Vaibhav Agarwal
The document discusses closing the strategy-execution gap by focusing on employee thoughts rather than just actions. It argues that traditional approaches focus too much on structure, authority and processes which leads to anxiety and fatigue among employees. Instead, it advocates for participative execution, which involves continuous engagement between formulation and execution of strategy. This includes starting with understanding why a new strategy is needed, collaboratively creating strategic options, and jointly determining how to implement the chosen strategy. The goal is to engage all stakeholders in an interactive process to shape strategy according to those who must execute it.
How to Launch an Employee Engagement Survey with SoGoSurveySogolytics
Employee engagement is a key indicator of an organization's success -- or failure. Uncover truly actionable data by identifying the key drivers that have the biggest impact on engagement scores.
New Year, New HR: Top Workforce Planning Tips for 2018Namely
To be effective in HR, you can’t afford to stand still. You need to keep up with the latest trends, watch your competitors, and develop effective strategies for making the best hires and helping them succeed. And to do that, you need to be systematic and have clear priorities—especially if you’re part of small team.
On this webinar, we covered:
-Make SMART HR goals for 2018
-Improve recruiting KPIs through strategic programs
-Stay ahead of the curve with hot topics in HR for 2018
How to Communicate Your Next Employee Engagement SurveyNamely
When launching an employee survey the intent is clear - you want to collect, understand and act on employee feedback.
However, communicating that intent to your people can sometimes be challenging. Pre-survey communications are integral to a successful survey that collects enough data to take action on. Post-survey communications are just as important in building employee trust.
Join Monique Hughes, Senior Customer Success Manager at Culture Amp and Eric Knudsen Senior Analyst, People Operations at Namely to learn about the importance of internal communication in your employee survey strategy. On the webinar, they will cover:
Why employee engagement surveys are useful & critical
How exactly to communicate with employees before the survey
A checklist for launching your employee engagement survey
Rolling out results using the collect, understand, act model
Communicating results to company, leaders, and managers
Feedback is the process by which the receiver's response to a message allows the sender to evaluate the effectiveness of the communication and refine the message if needed. It completes the communication process by providing an opportunity for clarification. To give effective feedback, one should make it positive and regular, prepare comments, be specific, criticize privately, discuss positives, and provide suggestions with follow up. Feedback is important because it completes the communication cycle, allows the sender to know if they are being understood, provides a basis for measuring effectiveness and planning next steps, and generates new ideas.
Internal communication surveys are conducted yearly and may include additional questions to provide insights into communication effectiveness. It is important to measure awareness, attitudes, and knowledge before and after major communication efforts and initiatives to assess their impact. Regular measurement helps communicators understand shifting attitudes over time and tailor messages appropriately. Specific events can also be measured through temperature checks and pulse surveys to collect feedback. Key performance indicators should be benchmarked and tracked over time to identify emerging issues. Communication measurements may include reach, understanding, behavior changes, and impact on business goals. Both quantitative and qualitative methods can be used.
This document discusses the topic of customer focus in a seminar on quality management. It defines customer focus as continuously satisfying customer needs and expectations. Key topics covered include customer perception of quality, requirements, satisfaction, complaints, and behaviors. The importance of customer focus for business success is explained. Internal and external customers are also distinguished. The document concludes with a case study of Amazon's customer-centric mission and strategies to meet customer needs.
How to Create a Corporate Culture and Get Great ResultsPoppulo
Download the complete (free) guide on the same topic here: http://bit.ly/2V6obAX
Internal communication is not something an organization can afford to ignore. In a void of communication, a culture will form – good or bad – with or without you. That’s why putting some thought into how to create a corporate culture is crucial.
In this guide, we’ve provided expert insight into how you can create a successful internal communications culture within your own organization – which will lead to increased employee engagement.
Key takeaways:
- How to get an accurate read on current communications
- 3 common factors where IC can directly impact employee engagement
- 6 steps to building a solid communications infrastructure
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
There are three primary work functions in businesses - operational, delivery, and enabling. Operational areas manage day-to-day tasks and existing products/services, while delivery areas develop new initiatives to meet strategic objectives. Enabling areas like HR and IT support operational and delivery areas. Effective internal communication is needed to share information between these areas, engage employees, and reinforce the business vision so work can be coordinated and the customer experience supported. When internal communication breaks down, information becomes siloed, impacting employee engagement, work quality, and ultimately the customer experience.
In this SlideShare, Richardson discusses how decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty. Richardson analyzes how to Driving Key Account Growth by Planning and Execution to Access the White Space.
Public relations (PR) involves managing communication between an organization and its various audiences to build mutually beneficial relationships. PR aims to strategically influence outcomes by identifying goals, strategies, objectives and tactics. It requires two-way communication through researching audience needs and perspectives. Effective PR is proactive by establishing goodwill before issues arise and reactive by responding appropriately when problems occur. Key principles include understanding that organizations depend on public consent, practicing two-way communication, acting with integrity before communicating, prioritizing clarity over cleverness, managing expectations proactively, and serving as a bridge rather than a barrier between organizations and their publics.
Developing your Internal Communications Strategyrozhendley
A definitive guide on how to develop your internal communications strategy. Includes a blueprint, step by step process, top tips and tools to help your develop your internal communications strategy which aligns with business goals.
Management communication & strategyISAAC MUSANYA
The document discusses the communication strategy implemented by a company called Kitoone Incorporation after hiring a new CEO. It describes how the previous communication approach led to losses, and the new CEO developed a more open strategy including direct employee access, email, notice boards, feedback boxes, meetings and social media. This led to increased sales, customers and profits within six months and a year. It then provides background on management communication, the opportunity for improved communication, its purpose and conceptual framework. It outlines audiences, structure, channels, flows, formal/informal communication, objectives, and the importance of feedback.
Management communication & strategyISAAC MUSANYA
The document summarizes a case study about improving communication strategies at Kitoone Incorporation Company. It describes how the company initially struggled with ineffective communication under the previous CEO that led to declining performance. A new CEO was hired who implemented several changes, including establishing direct access to him, using email, a notice board, feedback box, social media, and weekly meetings. These changes improved communication, increased the client base and profits by 80% within a year.
Organizational Change Management presented by Hany Sewilam AbdelHamid, Leading Change and Making a Stick where you can improve your internal and external environment and change the process of MD.
This document discusses the nature and purpose of corporate communication. It defines corporate communication as the practice of enabling information exchanges between a company and its internal and external stakeholders. The scope of corporate communication is wide, and includes internal communication between employees, external communication to customers and investors, and communication to develop and maintain a corporate brand. The purpose of corporate communication is to inform stakeholders, direct employees, influence perceptions of the company, and evaluate organizational performance.
This document provides an overview of corporate communication. It begins by defining communication and its functions in a corporate context. It then discusses the nature of communication, including how organizations can be viewed as communication systems. It also explores the different types of communication (internal, external, upward, downward, horizontal). The document defines corporate communication and examines its role, scope, and principles of effective corporate communication. It concludes by discussing non-verbal communication and the seven C's of effective communication.
The Future: Change as Advantage not FunctionJeff Gandolfi
This document discusses the need for change management to evolve from a focus on managing individual change projects to promoting structural change within organizations. It argues that current change management practices will become ineffective as the world and business landscapes change rapidly. To adapt, change management must look at an organization's structural elements and drive change as a continuous process, not just for projects. It also must directly connect to and improve operations. The document provides a new model for structural change management that embeds flexibility and fluidity. It suggests organizations recruit people with diverse skills and promote roles and jobs that cross locations and functions. Structural change management measures an organization's ability to change, not just its readiness for change.
This document discusses the nature and purpose of corporate communication. It defines corporate communication as the practice of enabling information exchanges between a company and its internal and external stakeholders. The scope of corporate communication is wide, and includes internal communication between employees, external communication to customers and investors, and communication to develop and maintain a corporate brand. The purpose of corporate communication is to inform stakeholders, direct employees, influence others, and evaluate organizational performance. It plays a key role in managing a company's reputation and image.
The document outlines a 7-step checklist for effective internal communications: 1) understand your organization's communications strategy, 2) understand the power of different communication channels, 3) understand your audience, 4) craft targeted communications, 5) test and optimize messages, 6) continuously measure results, and 7) share results with senior stakeholders. Following this systematic approach can transform internal communications into a strategic tool that improves organizational productivity and influence.
This course is an outstanding platform for students and experts to experience the key elements of communication and to foster their career in business communication.
This document outlines best practices in business communication. It discusses that all communication, whether corporate communication, electronic media, business reports, plans or proposals, and positive and negative messages, can impact an organization's success if not handled properly. Some best practices include using clear, concise language; ensuring goals and strategies are realistic; representing the organization well in all communication; and recognizing good work with positive messages.
This document provides an overview of a seminar presentation on strategic communication. It discusses a model of strategic communication that involves four components: situational knowledge, goal setting, communication competence, and anxiety management. Each component is then defined and explained in further detail. For example, situational knowledge involves understanding organizational values, structure, learning, training, politics, and communication climate. The document also discusses goal setting, internal and external communication messages and channels, and managing communication anxiety. Overall, the presentation provides a framework for developing strong communication skills within a business environment using this model of strategic communication.
Corporate communication involves enabling information exchanges between a company and its internal and external stakeholders. It aims to manage a company's image and reputation by communicating messages to employees, customers, investors, and partners through various channels. The scope of corporate communication is wide, using both verbal and written media to transmit information up, down, and across departments for purposes like informing, directing, influencing, and evaluating. Effective corporate communication is key to presenting a company's identity and building long-term trust with audiences.
This document discusses issues and challenges in corporate communication. It begins by outlining communication basics like definitions and principles of effective communication. It then discusses the purpose and methods of corporate communication, including managing relationships with employees, government, and stakeholders. Major challenges include maintaining corporate identity, resolving conflicts between departments, and effectively communicating during crises. The document advocates for clear vision and mission statements, consistent branding, structured employee communication, and transparent issue/crisis communication.
This document provides information on developing workplace communication strategies. It discusses effective workplace communication and the importance of adapting communication styles to different parties' needs. It also covers communication channels like face-to-face, email, and mobile. Additional sections discuss SWOT analysis, legal issues, financial implications, traditional vs digital media, and an evaluation process for communication strategies.
The Environment: Business Organizations and ChannelsMiXvideos
This document discusses business organizations and communication channels. It begins by outlining how to analyze an organization's structure, goals, and information flow. It then examines changes in the business environment due to electronic communication, internationalization, and nondiscriminatory policies. Various types of internal and external communication are described. The document analyzes directional communication flows including downward, upward, lateral, and outward. It concludes by discussing different communication channels of writing, speaking to groups, and speaking to individuals.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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How to Create a Corporate Culture and Get Great ResultsPoppulo
Download the complete (free) guide on the same topic here: http://bit.ly/2V6obAX
Internal communication is not something an organization can afford to ignore. In a void of communication, a culture will form – good or bad – with or without you. That’s why putting some thought into how to create a corporate culture is crucial.
In this guide, we’ve provided expert insight into how you can create a successful internal communications culture within your own organization – which will lead to increased employee engagement.
Key takeaways:
- How to get an accurate read on current communications
- 3 common factors where IC can directly impact employee engagement
- 6 steps to building a solid communications infrastructure
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
There are three primary work functions in businesses - operational, delivery, and enabling. Operational areas manage day-to-day tasks and existing products/services, while delivery areas develop new initiatives to meet strategic objectives. Enabling areas like HR and IT support operational and delivery areas. Effective internal communication is needed to share information between these areas, engage employees, and reinforce the business vision so work can be coordinated and the customer experience supported. When internal communication breaks down, information becomes siloed, impacting employee engagement, work quality, and ultimately the customer experience.
In this SlideShare, Richardson discusses how decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty. Richardson analyzes how to Driving Key Account Growth by Planning and Execution to Access the White Space.
Public relations (PR) involves managing communication between an organization and its various audiences to build mutually beneficial relationships. PR aims to strategically influence outcomes by identifying goals, strategies, objectives and tactics. It requires two-way communication through researching audience needs and perspectives. Effective PR is proactive by establishing goodwill before issues arise and reactive by responding appropriately when problems occur. Key principles include understanding that organizations depend on public consent, practicing two-way communication, acting with integrity before communicating, prioritizing clarity over cleverness, managing expectations proactively, and serving as a bridge rather than a barrier between organizations and their publics.
Developing your Internal Communications Strategyrozhendley
A definitive guide on how to develop your internal communications strategy. Includes a blueprint, step by step process, top tips and tools to help your develop your internal communications strategy which aligns with business goals.
Management communication & strategyISAAC MUSANYA
The document discusses the communication strategy implemented by a company called Kitoone Incorporation after hiring a new CEO. It describes how the previous communication approach led to losses, and the new CEO developed a more open strategy including direct employee access, email, notice boards, feedback boxes, meetings and social media. This led to increased sales, customers and profits within six months and a year. It then provides background on management communication, the opportunity for improved communication, its purpose and conceptual framework. It outlines audiences, structure, channels, flows, formal/informal communication, objectives, and the importance of feedback.
Management communication & strategyISAAC MUSANYA
The document summarizes a case study about improving communication strategies at Kitoone Incorporation Company. It describes how the company initially struggled with ineffective communication under the previous CEO that led to declining performance. A new CEO was hired who implemented several changes, including establishing direct access to him, using email, a notice board, feedback box, social media, and weekly meetings. These changes improved communication, increased the client base and profits by 80% within a year.
Organizational Change Management presented by Hany Sewilam AbdelHamid, Leading Change and Making a Stick where you can improve your internal and external environment and change the process of MD.
This document discusses the nature and purpose of corporate communication. It defines corporate communication as the practice of enabling information exchanges between a company and its internal and external stakeholders. The scope of corporate communication is wide, and includes internal communication between employees, external communication to customers and investors, and communication to develop and maintain a corporate brand. The purpose of corporate communication is to inform stakeholders, direct employees, influence perceptions of the company, and evaluate organizational performance.
This document provides an overview of corporate communication. It begins by defining communication and its functions in a corporate context. It then discusses the nature of communication, including how organizations can be viewed as communication systems. It also explores the different types of communication (internal, external, upward, downward, horizontal). The document defines corporate communication and examines its role, scope, and principles of effective corporate communication. It concludes by discussing non-verbal communication and the seven C's of effective communication.
The Future: Change as Advantage not FunctionJeff Gandolfi
This document discusses the need for change management to evolve from a focus on managing individual change projects to promoting structural change within organizations. It argues that current change management practices will become ineffective as the world and business landscapes change rapidly. To adapt, change management must look at an organization's structural elements and drive change as a continuous process, not just for projects. It also must directly connect to and improve operations. The document provides a new model for structural change management that embeds flexibility and fluidity. It suggests organizations recruit people with diverse skills and promote roles and jobs that cross locations and functions. Structural change management measures an organization's ability to change, not just its readiness for change.
This document discusses the nature and purpose of corporate communication. It defines corporate communication as the practice of enabling information exchanges between a company and its internal and external stakeholders. The scope of corporate communication is wide, and includes internal communication between employees, external communication to customers and investors, and communication to develop and maintain a corporate brand. The purpose of corporate communication is to inform stakeholders, direct employees, influence others, and evaluate organizational performance. It plays a key role in managing a company's reputation and image.
The document outlines a 7-step checklist for effective internal communications: 1) understand your organization's communications strategy, 2) understand the power of different communication channels, 3) understand your audience, 4) craft targeted communications, 5) test and optimize messages, 6) continuously measure results, and 7) share results with senior stakeholders. Following this systematic approach can transform internal communications into a strategic tool that improves organizational productivity and influence.
This course is an outstanding platform for students and experts to experience the key elements of communication and to foster their career in business communication.
This document outlines best practices in business communication. It discusses that all communication, whether corporate communication, electronic media, business reports, plans or proposals, and positive and negative messages, can impact an organization's success if not handled properly. Some best practices include using clear, concise language; ensuring goals and strategies are realistic; representing the organization well in all communication; and recognizing good work with positive messages.
This document provides an overview of a seminar presentation on strategic communication. It discusses a model of strategic communication that involves four components: situational knowledge, goal setting, communication competence, and anxiety management. Each component is then defined and explained in further detail. For example, situational knowledge involves understanding organizational values, structure, learning, training, politics, and communication climate. The document also discusses goal setting, internal and external communication messages and channels, and managing communication anxiety. Overall, the presentation provides a framework for developing strong communication skills within a business environment using this model of strategic communication.
Corporate communication involves enabling information exchanges between a company and its internal and external stakeholders. It aims to manage a company's image and reputation by communicating messages to employees, customers, investors, and partners through various channels. The scope of corporate communication is wide, using both verbal and written media to transmit information up, down, and across departments for purposes like informing, directing, influencing, and evaluating. Effective corporate communication is key to presenting a company's identity and building long-term trust with audiences.
This document discusses issues and challenges in corporate communication. It begins by outlining communication basics like definitions and principles of effective communication. It then discusses the purpose and methods of corporate communication, including managing relationships with employees, government, and stakeholders. Major challenges include maintaining corporate identity, resolving conflicts between departments, and effectively communicating during crises. The document advocates for clear vision and mission statements, consistent branding, structured employee communication, and transparent issue/crisis communication.
This document provides information on developing workplace communication strategies. It discusses effective workplace communication and the importance of adapting communication styles to different parties' needs. It also covers communication channels like face-to-face, email, and mobile. Additional sections discuss SWOT analysis, legal issues, financial implications, traditional vs digital media, and an evaluation process for communication strategies.
The Environment: Business Organizations and ChannelsMiXvideos
This document discusses business organizations and communication channels. It begins by outlining how to analyze an organization's structure, goals, and information flow. It then examines changes in the business environment due to electronic communication, internationalization, and nondiscriminatory policies. Various types of internal and external communication are described. The document analyzes directional communication flows including downward, upward, lateral, and outward. It concludes by discussing different communication channels of writing, speaking to groups, and speaking to individuals.
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Taking your employees on a successful change journey
1. Change can be
challenging; good
communication
makes it easy
Taking your employees on a
successful change journey
2. Types of change
The human response to change
The change communications cycle
Your plan of action
Understanding the audience
Key objectives
Key messages and communication channels
Measuring your success
Agenda
3. “The only thing
constant is change
- Heraclitus Research shows that most
organisations undergo
major change about once
every three years. But, as
well as the big changes,
there is also a constant
churn of many smaller
changes taking place.*
*Government
Communication Service
4. What type of change are you
trying to communicate?
Technology improvements
Process changes
New or retiring products
Transformation programmes
Restructures
8. Your plan of action
All good communications campaigns need to
be underpinned by a clear strategy and plan,
and discussing change internally is no
different.
• What you’re trying to achieve (your key
objectives)
• Who you’re talking to and how you will
communicate it (personas)
• Key messages and communication channels
• Timeframes (mapped against change cycle)
• How you will measure your success
9. Key objectives
All good communication and marketing
plans should start with a set of clear
business and marketing objectives. And
change communications is no different.
These key objectives identify what you
are trying to achieve and how your
communication activities will help you do
this. This is crucial in helping you define
your key messages, target audiences,
channels you’ll use and the activities
you’ll undertake.
10. Understanding
your audience
How can you communicate effectively
with anyone if you don’t know who
you’re talking to?
• Demographic data (employment
tenure, age, location etc.)
• Measure your current channels
(intranet, internal newsletters,
emails, survey responses)
• Employee pulse surveys
• Face-to-face communication
• Polls and question inboxes
11. Create employee personas
Personas are fictional characters
created to represent the different
needs, goals, motivations, and
behaviours of your employees.
12. Change communication is all about
the three Cs.
Your messages need to be:
Clear
Consistent
Compelling
Saying things that matter
13. Use these the channels
they’ve identified
• Email and Yammer
• Intranet article series
• Town hall meetings
• Team meetings and 121s
• Social media
• Desk drops, flyers, desk calendars
• Question boxes
• Posters and wall vinyls
• Print magazines and newsletters
And turn monologues into conversations!
14. Lead the way
Consider the different types of stakeholders
who may need to be involved.
Internal communications
Human resources
Business analysts
Training and development
Senior managers
Staff ambassadors
15. Measure your success
(and areas for improvement)
• Establish how well the messages have
been understood
• Gauge staff moral and engagement
levels
• Highlight concerns that have arisen as a
result of the changes
Caution! You should only carry out an
employee survey if you are going to act on
the information you gain.
16. Keep talking!
People and processes do not
change overnight, so successful
change is about keeping the
momentum going.
17.
18. We tell stories that engage your audience. We use words,
conversations, video and pictures to tell your story. We work
online, face to face and in print to create compelling content.
But really, the medium by which we tell your story doesn’t
matter, it’s how we tell it that makes the difference.
So how can we help tell your story?
020 3397 4971 - info@hellosoutherly.com - www.hellosoutherly.com
Editor's Notes
*Government Communication Service - https://communication.cabinetoffice.gov.uk/ic-space/change-communications/what-is-change/
Research shows that most organisations undergo major change about once every three years. But, as well as the big changes, there is also a constant churn of many smaller changes taking place.
Major change can include re-structuring or adopting new working processes, while minor change can mean anything from the introduction of new learning and development events or local parking provision. Even the minor changes, when taken cumulatively, can have a major impact on people over time.
Technology improvements
Process changes
Transformation programmes
Restructures?
The human response to change.
The Change Curve is based on a model originally developed in the 1960s by Elisabeth Kubler-Ross to explain the grieving process. However the model also holds true when it comes to business, work or employment. The Change Curve model describes the four stages most people go through as they adjust to change. This change be broken into four stages of changes.
When a change is first introduced, people's initial reaction may be shock or denial, as they react to the challenge to the status quo. This is stage 1 of the Change Curve.
Once the reality of the change starts to hit, people tend to react negatively and move to stage 2 of the Change Curve. They may fear the impact; feel angry; and actively resist or protest against the changes.
Some will wrongly fear the negative consequences of change. Others will correctly identify real threats to their position. As a result, the organisation experiences disruption which, if not carefully managed, can quickly spiral into chaos.
For as long as people resist the change and remain at stage 2 of the Change Curve, the change will be unsuccessful, at least for the people who react in this way. This is a stressful and unpleasant stage. For everyone, it is much healthier to move to stage 3 of the Change Curve, where pessimism and resistance give way to some optimism and acceptance.
At stage 3 of the Change Curve, people stop focusing on what they have lost. They start to let go, and accept the changes. They begin testing and exploring what the changes mean, and so learn the reality of what's good and not so good, and how they must adapt.
By stage 4, they not only accept the changes but also start to embrace them: They rebuild their ways of working. Only when people get to this stage can the organisation really start to reap the benefits of change.
- The bigger the organisation, the more segmented it will be. You will have more departments, more locations and a variety of people so it is important to define your audience and understanding their concerns.
Who do they want to get the information from and what channels would they like to be communicated through?
Understand your audience:
You should also take the time to understand what makes your employees tick. By building a clear picture of their hopes and fears you will know how to structure your messages most effectively.
It’s important to ensure that people have multiple opportunities to share their concerns and ask questions.
Don’t overlook the obvious. This has to be a two-way process, and that involves listening to staff and creating forums for people to ask questions and have face-to-face conversations with their line managers.
Demographic:
Employment tenure, age, location, do they work remotely, have line managers.
Pulse survey:
An employee pulse survey is a fast and frequent survey system, that does away with complex questions and is intentionally designed to be done weekly, or every few weeks. They give a quick insight into the health of a company, hence the name ‘pulse’.
Face-to-face communications: Talk to your employees face-to-face in team meetings, gather their feedback, run a workshop
Polls and question inboxes: Create intranet polls or invite them to submit feedback, thoughts, feelings or concerns before they start a campaign.
Create employee personas: Once you have this data, create employee personas, each group may need a different set of key messages to help them along the change journey.
Personas are fictional characters created to represent the different needs, goals, motivations, and behaviours of your employees.
They will help you to conceptualise what that person would need or want in real life. They are extremely useful when developing your overarching strategy as they can help define your key message, what channels you should use and the timing of your key messages.
They are depicted as a person but they are not a real person.
Clear: Keep things as simple as possible. Even when you are communicating complex information, you should always make sure that it’s delivered in a way that people can quickly understand. That doesn’t mean you should diminish the message for the sake of brevity. There are times when providing more information will make it easier for your employees to see the bigger picture. For example, tell people exactly what you mean when you say the organisation needs to be more responsive, or that you’re right-sizing the business for success, and why that needs to happen.
Explain the rationale and be honest, particularly if some of the upcoming changes – such as job losses - may present challenges for certain people. Your employees may not like what they are hearing but they will react better when they are confident they have access to all the facts. If you need staff to do things differently, take on new behaviours or new ways of working as part of the change process then tell them that explicitly. Where appropriate, offer training and guidance. Some will be proactive and embrace the new ways of working but others will need to be helped and led.
Consistent: The messages must remain constant throughout the whole change process. All line managers and key departments, specifically HR and internal communications, need to be delivering the same information in the same way across every channel. Any inconsistency will cause confusion and potential resentment that could negatively impact on the wider process.
Compelling: Once you know what you’re saying, you need to make sure you deliver it in a way that gets people’s attention. It can be challenging to break through the noise of everyday company life, so think about how you are going to make your messages stand out and receive the attention they need and deserve.
Senior management and line managers need to become ambassadors and lead from the front. Depending how big your company is, it could be beneficial to create a specific team of senior managers who will actively lead the change. Staff also need to hear the views and vision of those at the very top of the company. The CEO or managing director should deliver core communications to all staff at key points through the process.
In our experience, successful change is also born out of bringing together the right people in the right roles. Think about your teams and what they can bring to the table; it’s likely you will need experts to cover:
Internal communications responsible for getting the key messaging right
Human resources coaching and supporting the change ambassadors and the staff
Consultants (drawn from an external source or seconded from within the business) – these will be your change management experts, advising on the strategy
Business analysts looking at the impact on the organisation
Training and development giving staff the training they might need to adapt to the new situation
One way to do this is by conducting an employee engagement survey before and after your communication campaign.
The first survey is an opportunity to establish answers to the questions we covered earlier around how staff work and the best ways for them to receive key information and messages about the business. It can also be used to identify concerns which will influence the communications strategy.
People and processes do not change overnight, so successful change is about keeping the momentum going.
It’s easy to underestimate the length of time required, but most change initiatives will benefit from a communications plan that ensures a steady flow of information that continues even once the change has taken place.
You need to share information across the entire business – not just with those who you think will be affected directly.
This has to be a two-way process, and that involves listening to staff and creating forums for people to ask questions and have face-to-face conversations.
It’s important to ensure that people have multiple opportunities and channels to share their concerns and ask questions.
Think about the change cycle