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Turn Likes Into Leads: Be More Strategic with Your Social Marketing

  • 1. Photo by Francesca Cappa - Creative Commons Attribution License http://www.flickr.com/photos/49460206@N03 Created with Haiku Deck
  • 2. Photo by Brad Montgomery - Creative Commons Attribution License http://www.flickr.com/photos/34942348@N04 Created with Haiku Deck
  • 3. Photo by pegazuz66 - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/78216159@N05 Created with Haiku Deck
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  • 5. Photo by kerolic - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/42843256@N00 Created with Haiku Deck
  • 6. Photo by sarnil - Creative Commons Attribution License http://www.flickr.com/photos/26422036@N00 Created with Haiku Deck
  • 7. Photo by docoverachiever - Creative Commons Attribution License http://www.flickr.com/photos/90692748@N04 Created with Haiku Deck
  • 8. Photo by A Guy Taking Pictures - Creative Commons Attribution License http://www.flickr.com/photos/80901381@N04 Created with Haiku Deck

Editor's Notes

  1. NAPO 2015 SHOOT FOR THE STARS! We must stop spinning our wheels with social media. Simply throwing posts up on Facebook or Twitter with no real strategy will only get you worn out. What are your daily social media activities? ____________________________________________________________________________________________________ How much time are you spending on your marketing each day? ________________ How do you know if these activities are working? ___________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  2. Critical pieces include: Personas _________________________________________________________________________________________________________________________________________________________________________________________________________ Your blog _________________________________________________________________________________________________________________________________________________________________________________________________________ Value Offers _________________________________________________________________________________________________________________________________________________________________________________________________________ Email Marketing_________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media and a Listening Dashboard
  3. Your main reason to be on Facebook is to reach ONE BILLION + people! You must have a _______________________________ to take advantage of analytics, advertising, and keeping your family and friends from hating you. Do more than simply promoting your page. Use _________________________________ to reach more of your target market, not just the people who have “LIKED” your page. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  4. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  5. The only OWNED media is your website and blog. Blogging shows _______________________________________________________ Google loves blogs that active, referenced, shared, and consistent.
  6. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  7. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  8. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________