Take-Two Interactive Software is a publicly traded company with a market cap of $3.8 billion. It generates over $1.3 billion in annual revenue, $700 million of which comes from digital sales. The company's business model involves publishing internally and externally developed video games and generating ongoing revenue through downloadable content, online gaming, and microtransactions. Take-Two is best known for franchises like Grand Theft Auto, NBA 2K, and XCOM, and competes with other major publishers like Activision Blizzard and Electronic Arts.