31. 1. Genomsnittlig clickthrough rate på displayannonsering, oavsett format
och placering, är 0.06% (Källa: Display Benchmarks Tool)
2. Uppskattningsvis 50% av klicken på mobilannonsering sker av misstag.
(Källa: GoldSpot Media)
3. 33% av internetanvändarna tycker att displayannonseringen är
outhärdligt. (Källa: Adobe)
35. A 2010 joint study by MIT Sloan Management and the IBM Institute for
Business Value shows analytically mature organizations to be three times
more likely to outperform their less mature competitors;
Top-performers are 5.4 times more likely to use an analytic approach
within their business processes than to rely on intuition.
Analy&cs
is
the
discovery
and
communica;on
of
meaningful
pa(erns
in
data
36. Sense
&
Respond
Predict
&
Act
Compe;;ve
advantage
Analy;cal
maturity
Raw
data
Cleaned
data
Standard
reports
Ad-‐hoc
reports
What
happened?
Generic
predic;ve
analy;cs
Why
did
it
happen?
Predic;ve
modelling
Op;miza;on
What
will
happen?
What
was
the
best
that
could
happen?
37.
38. Business
understanding
• Iden;fy
project
objec;ves
Data
understanding
• Collect
and
review
data
Data
prepara;on
• Select
and
cleanse
data
Modelling
• Select
modeling
technique
• Generate
test
design
• Build
model
parameters
• Assess
model
Evalua;on
• Evaluate
model
and
conclusions
Deployment
• Apply
conclusions
to
business