The Indian Hotels Company (IHC) is the parent company of Taj Hotels Resorts and Palaces. It was founded by Jamshetji N. Tata in 1903 and currently comprises 76 hotels, 7 palaces across 12 countries employing over 13,000 people. Taj Hotels Resorts and Palaces operates luxury, leisure and business hotels catering to different traveler segments through properties located in prime destinations worldwide.

2. Vamshi & umesh
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4.  The Indian Hotels Company (IHC) is the
parent company of Taj Hotels Resorts and
Palaces.
 It was founded by Jamshetji N. Tata on
December16, 1903.
 Currently the Taj Hotels Resorts and Palaces
comprises 76 hotels, 7 palaces at 52
locations in 12 countries and employ over
13000 people.

5. 
Jamshedji TataJamsetji Tata

Born3 March 1839
Navsari, Baroda, Bombay Presidency,

British IndiaDied19 May 1904 (aged 65)
Bad Nauheim, German
EmpireEthnicityParsiAlma materElphinstone

CollegeOccupationFounder of Tata Group
 Founder of Tata SteelNet worth£1 million (1904) [approx.
£96,230,000 (2016)][1]ReligionZoroastrianSpouse(s)Hirabai
DabooChildrenDorabji Tata
Ratanji TataParent(s)Nusserwanji and Jeevanbai
TataRelativesSee Tata family

6.  The Indian Hotels Company (IHC) is the parent company of
Taj Hotels Resorts and Palaces.
 It was founded by Jamshetji N. Tata on December16, 1903.
 Currently the Taj Hotels Resorts and Palaces comprises 76
hotels, 7 palaces at 52 locations in 12 countries and employ
over 13000 people.

7.  Additional 18 hotels are also being operated
around the globe.
 During fiscal year 2010, the total number of
hotels owned or managed by the Company
was 76.
 The Taj hotels are categorized as luxury,
leisure and business hotels.

8.  The Taj Luxury Hotels offer a wide range of
luxurious suites with modern fitness centers,
rejuvenating spas, and well-equipped
banquet and meeting facilities.
 The Taj Leisure Hotels offer a complete
holiday package that can be enjoyed with the
whole family.

9.  It provides exciting activities ranging from
sports, culture, environment, adventure,
music, and entertainment.
 The Taj Business Hotels provide the finest
standards of hospitality, which helps the
business trips to be productive.
 They offer well-appointed rooms,
telecommunication facilities, efficient service,
specialty restaurants and lively bars, well-
equipped business centres, and other
conference facilities

10. THE TAJ GROUP OF HOTELS
SEGMENTATION
TAJ LUXURY
HOTELS –
TAJ PALACE,
TAJ MAHAL,
TAJ BENGAL,
TAJ WEST END
 OFFER FINEST
STANDARD OF
HOSPITALITY &
SERVICE
TAJ BUSINESS
HOTELS:
TAJ PRESIDENT,
TAJ RESIDENCY,
TAJ CONNEMARA,
TAJ BLUE
DIAMOND
 OFFER
MULTI – CUISINE
RESTAURANTS &
BEST BUSINESS
FASCILITIES
TAJ LEISURE
HOTELS:
TAJ BEACH
RESORT,
TAJ CULTURAL
CENTRE,
TAJ GARDEN
RETREATS
 LOCATED AT
BEACH RESORTS,
PALACES, PILGRIM
CENTRES ETC.

12. Located in Hyderabad’s elite Banjara Hills, this elegant
hotel offers a welcome respite for both leisure and
business travellers alike. Spread over 6 acres of
landscaped gardens, it is conveniently located 35-40
minutes away from the Rajiv Gandhi International
Airport and 5 kilometres away from the railway
station.

13.  Outdoors
 Outdoor Pool (all year)
 Pets
 Pets are not allowed.
 Activities
 Spa
 Fitness Center
 Tennis Court
 Food & Drink
 Buffet-Style Restaurant
 Restaurant with Dining Menu
 Breakfast in the Room
 Bar
 Internet
 Free! WiFi is available in all areas and is
free of charge.
 Parking
 Free! Free private parking is available on
site (reservation is not needed).
 Front Desk Services
 Concierge Service
 Baggage Storage
 Ticket Service
 Tour Desk
 Currency Exchange
 Express Check-in/Check-out
 24-Hour Front Desk
 Entertainment and Family Services
 Babysitting/Child Services
 Cleaning Services
 Shoeshine
 Ironing Service
 Laundry
 Business Facilities
 Fax/Photocopying
 Business Center
 Meeting/Banquet Facilities

14.  The Taj Group of Hotels commits itself to
the overall improvement of the ecological
environment, which we are all a part of.
 We recognize that we are not owners but
caretakers of the Planet and owe it to our
children and future generations of
humankind.
 It is our endeavor not only to conserve and
protect but also to renew and regenerate
the environment in which we live and
operate

15.  The capital of Andhra Pradesh, Hyderabad is an integral part of the
famous twin-city pair of Hyderabad and Secunderabad,
 which are situated on opposite banks of the Hussain Sagar Lake.
Hyderabad has a romantic story behind its birth.
 Mohammed Quli Qutub Shah, the fifth king of Golconda, founded
this city of Bhagyanagar in 1591 for the sake of his lover
 Bhagmathi. Later he renamed the city as Hyderabad. The city retains
much of the charm associated with its glorious past,
 while catapulting itself into the 21st century as India's most sought
after software centre. Hyderabad is famous for its gemstudded
 jewellery, pearls, designed bangles, and home furnishings. In
Hyderabad, one can experience a unique blend of the
 old dominion and rustic charm within the trappings of new age
modernity.
 Taj Deccan, Hyderabad is set amidst verdant green lawns. 30 kms
from the Rajiv Gandhi International airport at Shamshabad,
 Taj Deccan is minutes away from the city centre, making it an ideal
and convenient location for the travellers.

16.  Designed to mesmerise, the lobby and
reception at Taj Deccan boasts an
international and contemporary look. Wood
 columns casings, cove lighted ceilings and
hand cut crystal chandeliers from Schonbek
Canada enhance the elegance and
 spaciousness of the lobby. A swanky Lobby
Lounge gives the entire reception area the
perfect lounge feel.

17.  Taj Deccan, Hyderabad, has 151 rooms including 10 suites.
 Superior Rooms: 95 rooms. 325 sq.ft in size. These rooms have a
large sized bed, a colour television with satellite
programmes, a mini-bar, a hair dryer, a personal safe, an
international direct dial facility, 24 hour room service, and Wi-Fi
connectivity.
 Residency Rooms: All 46 rooms are located on higher floors. It has
an exclusive Residency Lounge that allows guests to
make complimentary use of the lounge boardroom for 2 hours, on
availability. Guests can also avail of the special cocktail
hours in the evening.

18.  Junior Suites: The 5 Junior Suites have a living room, a bedroom and an
attached dressing area with a view of the pool and
lawns. Guests staying at the Junior suites have access to the Residency
Lounge.
 Deluxe Suites: 4 Deluxe Suites each of 680 sq. ft size have a living room,
a bedroom and an attached dressing area. The
enhanced amenities include a choice of 3 local newspapers, 2 business
papers, cookies and a large fruit basket.
 Presidential Suite: This is a 1008 sq. ft suite. It is a five bay suite and has
a grand drawing room, a dining room, a master
bedroom and a 5 fixture bathroom with a shower cubicle and a Jacuzzi.
It is also equipped with a kitchenette, a powder
room and a bar counter.
The Residency Rooms and Suite rates are inclusive of breakfast and a
complimentary cocktail hour at the lounge.

19. Taj Deccan, Hyderabad offers the finest
banquet and conference facilities in the city. It
is ideal for conferences, private parties
and weddings. It also has outdoor lawns that
can accommodate up to 2000-2500 people.
The newly launched Corporate
Floor consists of 5 additional rooms that are
ideal for smaller conferences and meetings.

20.  Kohinoor: It is the largest venue at the hotel. The Kohinoor has an in-built screen
which opens out to a large pre-function area. This venue can accommodate up to
300 guests for conferences as well as for lunch and dinner.
 Pavilion: An ideal conference venue for boardroom meetings, the Pavilion overlooks
lush green lawns with a view of the poolside accommodating up to 40 guests.
 Lawns: It is an area of 10,000 sq. ft. which is surrounded by lush green gardens
and trees on either side, overlooking the pool. The lawns can comfortably
accommodate 1200-1500 guests.
 Kohinoor Lawns: Located next to the Kohinoor and with a separate entrance
through the porch, the lawns make an ideal setting for a private gathering.
 Synergy: Our new venue at the Corporate E floor overlooks lush green lawns and
can accommodate up to 90 guests.
 Golden Mile: An ideal venue for cocktail evenings, The Golden Mile has an outside
area ideal for barbeques and overlooks
the lawns and the pool. It can accommodate up to 50 guests.

21. It is the largest venue at the hotel. The Kohinoor has an in built screen
which opens out to a large pre-function area. This venue can
accommodate up to 300 guests for conferences as well as for lunch
and dinner.

22. An ideal conference venue for boardroom meetings, the Pavilion
overlooks lush green lawns with a view of the poolside
accommodating up to 40 guests.

23. It is an area of 10,000 sq. ft. which is surrounded by lush green
gardens and trees on either side, overlooking the pool. The
lawns can comfortably accommodate 1200-1500 guests.

24. Located next to the Kohinoor and with a separate entrance
through the porch, the lawns make an ideal setting for a
private gathering.

25. Our new venue at the Corporate E floor overlooks lush green
lawns and can accommodate up to 90 guests.

26. An ideal venue for cocktail evenings, The Golden Mile has an outside
area ideal for barbeques and overlooks
the lawns and the pool. It can accommodate up to 50 guests.

27.  ARENA
 ATRIUM BAR
 SYN ASIAN GRILL AND BAR
 SPICE JUNXION

28. Step in to find delicious international cuisine at this all-day diner. Arena
serves up the perfect spread for breakfast, lunch or dinner.

29. Unwind in comfort and style with an international range of wines and
spirits. Be captivated by Atrium Bar at Taj Deccan.

30. Treat yourself to the best Asian food in Hyderabad. Syn serves up Thai,
Vietnamese and Japanese delicacies.

31. Treat your taste buds to something absolutely new at this speciality
restaurant. The food here covers Moplah and Syrian cuisine.

32.  BUSINESS CENTRE
 FITNESS CENTRE
 LEISURE

33. The business meeting rooms at Taj Deccan, Hyderabad are made
keeping your business needs in mind. Synergy allows you to go
seamlessly from meeting to celebration and can accommodate up to
150 guests. Think of Taj Deccan's great business services when you
have to take control of the boardroom in Hyderabad.

34. Taj Deccan has a fully-equipped fitness centre with world class fitness and health
equipment housed in a 1,200-square-foot area. Our experts guide and assist your
workout to fit your personal requirements. Our state-of-the-art equipment
includes exercises cycles, cross trainers, treadmills, free weights and so much
more. After your workout, you can pick from various types of massages, and use
our steam bath and indoor jacuzzi facilities to help you relax.

35. The clay tennis court is the ideal place to unwind and play a leisurely
game of tennis. The area has a unique feel and is ideal if you are
looking for a stress-free zone. Come and enjoy a game of clay tennis
at Taj Deccan.

36.  Courier
 Child care, Laundry, Pet
 Taj Sats Air Catering Ltd.
 Wi-Fi Access
 Express check -in and out
 Taj Air and Taj Yachts
 Babysitting
 Wake-up call

37.  Barber shop, Boutiques,
Florist
 Currency exchange
 In room telephone service
 Front desk 24 – hour
 Gift shop

38. Taj hotel has set its price of the room on the
basis of Business, Leisure and Luxury class.
Rate
Room Tariff of all TAJ Palaces, Resorts,
And Hotels.pdf

39. Location of the hotel is the most important business decision
for the hotel.
 Present in metro cities in India
 Global presence (Maldives, London, Dubai, Cape Town and
many other countries)

40. PROMOTION STRATEGY
Promotional schemes are carried on regularly the hotel has many
loyalty programe,clubes,membership,previlage etc some of them are
1. Taj Inner Circle
2. Taj advantage plus
3. TAPP Me
Taj also offer Taj surprises
including weekend savers,
value vouchers, book early
get more.

41. Major service encounter that extremely
delighted or disappointed are:
1.Check – in.
2.Bell person carrying luggage to the room.
3.Food.
4.Wake up call
5.Check out.

42.  Skilled person
 Professional person
 Personal Agents
 Technological person
 Travel agents

43. The hotel has many competitors
1. The Oberai towers.
2. The Leela.
3. ITC Hotels.
4. Le Meridian.
Acquisition - hotel blue diamond, pune.

44. Internal Marketing
Vertical Communications
Horizontal Communications
Interactive Marketing
Personal Selling
Customer Service Center
Service Encounters
Servicescapes
External Marketing
Communication
Advertising
Sales Promotion
Public Relations
Direct Marketing
Company
CustomersEmployees

45.  The Taj Singles
vacation package is
about bringing like-
minded people
together to enjoy a
specially designed
holiday at the exotic
Fort Aguada Beach
Resort in Goa.
 The Kumbh Mela package,
which has packages from
the Taj Residency, Nashik
and Aurangabad,
introduces specially
designed packages at
affordable prices, giving
pilgrims and devotees of
the Kumbh Mela the
opportunity to set aside
their worries of in-city
traveling, boarding and
lodging.

46. Developed by Booms and Bitner.
According to them: “The environment in which
the service is assembled and in which the seller
and customer interact, combined with tangible
commodities that facilitate performance or
communication of the service".
 Physical Evidence
 Tangibles

47.  Servicescape helps in creating a corporate identity
(i.e. positioning and differentiation).
 It’s a part of service experience: customers
frequently use the service environment as an
important quality proxy.
 Its a part of value proposition: physical
surroundings help to shape appropriate feeling and
reactions in customers and employees.
 Servicescape facilitates the service encounters by
reducing service failures and supporting a fast &
smooth service delivery process.

54. ENJOY THE STAY