Taggle is a photo organizing app that aims to replace the native gallery app on smartphones. It allows users to easily tag, search for, and organize their photos using a simple one touch interface. Taggle's goal is to provide an upgraded gallery experience that is quicker and more intuitive than the current options. The founders believe that by focusing on their tag-based organization and one touch features, Taggle can become as ubiquitous as apps like WhatsApp and Mailbox that have replaced core smartphone functions.

1. Upgrade your Gallery

2. Alright... Let me organize this photo mess with albums..
So idea for Taggle came up! It means“Tag Gallery.”
After 2 hours... Nevermind. I give up!
You know... why not change the means of organization?
Story
Where is that photo?

3. Taggle, a Tag-Gallery, manages photos quick & easy.
Company & Mission
Chrome replaced native IE in Windows.
WhatsApp replaced native SMS in smartphone.
Mailbox replaced native Inbox in smartphone.
Taggle will replace native Gallery in smartphone.
All features can be done in seconds with One Touch Swipe.

4. No easy way exists to organize photos and find them later.
Problem 1
Never-ending scrolling up and down
to find that exact photo.
Where is Ashley being drunk on Halloween photo?
drunk Halloween Ashley being drunk on Halloween is hard
to sort into specific Album.Ashley

5. Problem 2
People give up organizing photos due to numberless Taps & Steps.
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
STEP 8
Touch “+” button to create an album.
Name the Album, ie. like “Travel”
Type in the word, and tap Save.
Scroll up the gallery to find travel pictures.
Tap 50 times to Select 50 photos.
Go back to “Travel” album and scroll up and
down to find that one travel photo.
Tap Done and move them into the album.
Repeat the steps to create another album.

6. Change default gallery to Taggle. It’s better than native gallery.
Solution
Tag Gallery with One Touch Swipe.
Minimizing Steps
- Tag, not folder.
- Label Multiple Tags.
- Find photos in a snap
with Tag Search
Minimizing Taps
- Easy, Breezy Multi-Selection
- Everything in One Touch
with Swipe UX
- Getting Things Done for Today

7. Easy, Breezy Multi-Selection
DemoDemo
Double Touch
Double tap to select the whole event.
Drag Touch
Drag photos to select them.
Point Touch
Tap the starting & finishing photos

8. Tagging & Searching in Seconds
Demo
Multi-Tagging
Assign multiple #Tags to a photo.
Tag List Bar
Tap the tags on the #Tag Bar.
Tag Search
Search photos with #Tags.
Demo

9. One Touch Swipe & Today (GTD)
Quick Tagging
Swipe Up & Down
Quick Function
Lock, Delete, Share & Voice Tag
Today & Clear
Getting Things Done for Today
Demo

10. 1 Trillion photos to be taken in 2015 / CAGR 16.2%
Nearly 80% of photos will be taken with
mobile phone by 2017.
Market
About 2B smartphone users worldwide in 2015 2)
About 40% (800M MAU) of Smartphone users replaced
native SMS with WhatsApp.3)
About 15% (300M MAU) of Smartphone users are familiar with
#Tags thanks to Instagram.4)
WhatsApp main user age group: 18~44. They dominate over 70% of MAU.
WhatsApp is everywhere: highly used in Europe, Asia, and S. America.
Instagram main user age group: 18~29. That’s over 50% of its MAU.
This age group composes 40% of smartphone users.
Target Instagram as main users, but also broaden the age spectrum up to 39.
Also make Taggle available in most parts of the world like WhatsApp.
Flood of Photos 1)
Market Size
User Projections 5)
1) InfoTrends 2014 Worldwide Image Capture Forecast 2) Strategic Analytics
3) BI Intelligence, 2015 4) Instagram Press website, 2015 5) Statista, 2014
Taggle’s expected Gallery replacement: More than 20% of smartphone users. That’s over 400M MAU
We chose WhatsApp to predict the number because it
successfully replaced native app.
We chose Instagram to predict the number because it’s
photo-related and has a special feature of #Tag.

11. Yes, Unlimited storage, Great! But...
Google Photos is all about backup.
Great photo app! But more for“Flashback.”
Google Photos
Google Photos does Automatic Tagging like "Girl" or "Gorilla,"
Carousel is a photo backup app for past photos.
Carousel (by Dropbox)
Taggle makes users view, tag, share their recent photos.
Our “Today” feature proves it.
Taggle aims to manage and find photos quicker.
Its“Flashback”feature shows it.
with a lot of mistakes.
With Taggle, manual tagging is super easy and personal.
Tag your bff 'Ashley' and your lovely dog 'Biggy' to remember in your own way.
Competitors

12. Apple’s native gallery is our biggest threat.
We users are very used to it, but at the same time,
Our greatest competitor
Photos (by Apple)
not comfortable with it.
Album is in the past now. Tag is the new solution.
Taggle evolved from native gallery, and yes, it is cooler.
Competitors

13. Business Model
Freemium Approach:
1) Free gallery app + paid service for saving local photos on Taggle cloud service.
2) Free gallery app + paid service for uploading Lock Gallery on Taggle cloud service.
Tag Keyword Ads (in the future):
- Tag Keyword Ads. When user searches tag, we can provide keyword ads.
- Keyword Ads show up on the Search Bar.
- Commercial pictures show up on the Result page.
- High potential of being a Platform since Gallery is used by everyone, everyday.
- Commission profit by providing additional services based on photo sharing feature.
(Various Third-party camera and filter apps)
- Applying successful platform services based on message (Line, WeChat, KakaoTalk)
Platform Service (in the future):

14. Successful Case: Mailbox
1st : Clear applied GTD and Swipe UX to To-do successfully.
2nd : Mailbox was inspired by Clear, and applied GTD and Swipe UX to Inbox successfully.1)
3rd : Taggle was inspired by Mailbox, and applied GTD & Swipe to Gallery and will be successful.
1) Mailbox was acquired by Dropbox at $100M in March 15, 2013.
Evolution of GTD & Swipe UX
Taggle is on the way to become the 3rd-Generation of GTD & Swipe App.
1st To-do 2nd Mail 3rd Photo

15. Strategy
Upgrade your gallery to Taggle!
- Taggle is not another photo-organizing app
that just debuted. It’s a Gallery app.
- Our goal is to remind users that it’s an upgraded Gallery.
- Once we define Taggle as an upgraded Gallery, users
will replace the native app with Taggle more easily.
- Over 85% of iOS users enjoy their device by upgrading
OS to the newest version, iOS 8.
We will approach the market as an“Upgraded Gallery”and lead people to install Taggle.

16. Marketing Plan
- Viral Video Title : 4 Reasons to Change your Gallery.
Impactive Viral Video
- Taggle Beta service is Invitation-Only.
- #TaggleInvite Campaign on Instagram during Beta period. Only those who are invited can try Taggle beta.
- Making early-adopters feel special.
- Those who saw the campaign but were not invited can make a reservation.
- By leaving their contact info, they will be notified once Taggle officially launches on App Store.
- Reservation system will rank Taggle high on its launch day, and be HOT!
#TaggleInvite Campaign on Instagram
Reservation for Mass Users

17. Milestones
iOS App Beta
Aug 2015 Sep 2015 Nov 2015 Nov 2015 Dec 2015
Start #TaggleInvite
Campaign on Instagram
iOS App Launch
on App Store
Android App Launch
on Google Play
Android App Beta
Beta Beta

18. Financing
Plans to move the headquarter from Seoul to Silicon Valley
for the App Release and for Attraction of Investment.
Taggle, Inc. was established in January 2015. (Seoul, Korea)
Co-founders hold 100% of Taggle, Capital of $100K as of Sep 2015.
No Attraction of Investment from outside as of Sep 2015.

19. Team
Hyunjae Choi, Co-founder & CEO
Designer. SungKyunKwan Univ. Visual Major and Design Dept.
10 years online web service & mobile service design & develop management.
Experienced Team Leader of ASP, SaaS, Webmail, Messaging service for UI/UX
Yongwook Lee, iOS, Front-end & Server Engineer
iOS, Front-end & Server programmer
8 years SW dev in development company
Launched & commercialized various apps and has his own api framework.
Daeseok Sung, iOS, Android & Back-end Engineer
iOS, Android & Server programmer
6 years SW dev in development company
Launched & commercialized various Android & iOS apps.
Byungsun Kim, Co-founder & CFO
Businessman. Italy Palermo Univ. Heavy photo user for lifestyle & business.
16 years in successful businesses related to lifestyle and fashion.
Succesfully ran a company with over $17M annual sales.
Hailey Kim, Growth Lead & Communication
Marketer. UC Berkeley, BA in political economy.
Experienced Global Marketer & Planner
In charge of global communication and marketing.
- 2012-2014 Co-founder & CEO @ Wbox, Inc. (Subscription Commerce Startup)
- 2008-2011 Founder & CEO @ Playmass, Inc. (Web/Mobile Agency)
- 2005-2008 Team Leader & PM @ Samjung Data Service, Co. Ltd.
- 2012-2015 Founder & CEO @ Roberto&Company, Inc. (Cruciani Korea)
- 1999-2010 Founder & CEO @ Confeccion Vitamin ltda.
- 2012-2013 Global Marketer @ SK Engineering & Construction
- Worked at Vinyl and SK Communications
- Developed Apps for Emart Mobile, 8 Seconds (Cheil Industries),
Channel Spread, Choongang M&B Instyle Magazine, and various other apps.
Flash UI for Samsung OCO Keyvisual phrase, SKT T-Cafe, Samsung Card Web.
- Developed apps for KT UCloud app, for Daewoo SME's FMC (VOIP App)
and Walkie Talkie(VOIP), for Sejong Univ., and for Dongguk Univ.
Also developed various other business apps.
- Product Manager @ SimSimi Inc. (Over 25M Downloaded Global Service)
- Data Analytics, UX/UI
JinYoung Kim, Product Lead & Analysist
4 years mobile service planning
Experienced Product Manager